We wanted to let you know that the FUSE in Focus Blog has moved to a new home here!





But, don’t worry - FUSE in Focus is still the same creative, inspirational, educational, and thought-provoking blog it has always been, just in a fresh, new space on our company’s website.

We are excited for this change and hope to continue to keep our writers and readers happy.

To check out the new and improved FUSE in Focus, click here!

Happy reading!

Cheers,
The FUSE Team
@NextBigDesign

Get into the minds of the people ushering the new era of brand.

Each month, we sit down with creatives and brand leaders who share with us their passion, dreams, hobbies, business goals, advice, personal style, tools of trade, proudest moments, last stamp on their passports, and more! 

Inside our FUSE MUSE Spring Edition eBook, you will find inspirational pearls of wisdom from design and brand leaders including: 

Karen Hershenson, Proctor & Gamble
·         Lisa Day, Kellogg’s
·         Jeremy Lindley, Diageo
·         Aaron Keller, Capsule
·         Barry McGeough, Innovation Next

Download the eBook here.  

Want more on design & brand strategy? Join us at our FUSE conference! Learn more: https://goo.gl/WFF03u

Happy reading!

Cheers,
The FUSE Team
@NextBigDesign
#FUSEDesign


By: Karen Hershenson, The Clay Street Project, Procter & Gamble

The concept of time has been a source of deliberation and reflection, seemingly since humans became aware of it.  Philosophical and scientific explanations abound.

At the clay street project, we think of time as a force that can be leveraged as a catalyst for innovation.  By harnessing this force, we can both create a sense of urgency, or leverage it to create the seeming absence of time.

Individuals and teams can become victims of overly treating innovation as an intellectual exercise, and essentially become “stuck.”  Time, in these situations, can be effectively used to create pressure that forces individuals and teams to actuate other senses thereby getting them “unstuck.”  Displayed thinking can be an effective practice for this.  The shift often manifests in the form of getting out of the “head” and activating the “body” making the creative process a multi-sensorial experience.

Time can also be used to create space.  As a parent, have you ever put your child in a “time out”?  Parents often use this as a form of discipline giving the child time to settle down and think about their actions.  In a similar way, but without the negative connotations, we create space for individuals or teams to take a time out.  Our mantra is “slow down to go fast.” We consistently find the act of giving space for an individual or team to collect and metabolize all the thoughts, feelings, stimuli that are flowing through them can be transformative.  We often refer to this process as “emergence,” when teams emerge with a new level of clarity and focus.

As you or your teams are innovating, try experimenting with time.   Consider the role this force can play in maximizing the outcome of your work.   

In case you haven’t heard, we have been hosting podcast series called “FUSE Calls” exclusively for our amazing FUSE community.

FUSE Calls is a podcast series where our Head of Brand and Design Dan Madinabeita literally picks up the phone and calls disruptive design and brand strategy leaders across the globe - some of whom will be speaking at our FUSE conference.


Check out our recent FUSE Calls with some awe-inspiring leaders in design and brand strategy:

Interview with Renee Whitworth, Partner, Flood
Listen here: http://bit.ly/2p5ut1b

Interview with Vicky Young, Owner, Nalla
Listen here: http://bit.ly/2p5SNzK

Interview with Rob Wallace, Brand Advocate, Best of Breed Branding Consortium
Listen here: http://bit.ly/2oUT3pt

Interview with riCardo Crespo, CCO, th13teen
Listen here: http://bit.ly/2pFqL1j

Interview with Stephen Gates, Global Head of Design, Citi
Listen here: http://bit.ly/2pFhLcC

Interview with Erica Orange, EVP & COO, The Future Hunters
Listen here: http://bit.ly/2pCCCLp

Interview with John Silva, President & Creative Director, DuPuis
Listen here: http://bit.ly/2pCyY48

Interview with Paul Miser, Former Digital Group Account Director, Hudson Rouge
Listen here: http://bit.ly/2oULy1K

Interview with Rebeca Arbona, President & Brand Weaver, Tapestry Strategy
Listen here: http://bit.ly/2qpjseS

Interview with Aaron Keller, CEO & Founding Partner, Capsule
Listen here: http://bit.ly/2p5Bm2h

Want more? Attend our yearly FUSE conference. Each year, FUSE explores the strategies needed for success in this changing landscape. Expand your skill set and mindset, learn how design is working to reach the increasingly mobile and difficult to define consumer, and uncover the frameworks innovators are using to build the new age of brand and design. Learn more here: https://goo.gl/RD7ssn
The journey of pink continues, with the shimmering quality of "Lotus Shimmer. Emerging from Color Marketing Group's 2015 Asia Pacific meeting, it offers not only a glimpse of an important cultural hue from its namesake, but demonstrates the evolution of pink from CMG's 2016 gender neutral "Shim," making a stronger declaration for 2017 and beyond.



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