FUSE in Focus Interview: Ron Voigt, President of X-Rite Pantone

At FUSE 2017, Ron Voigt, president of X-Rite Pantone, will be examining how getting specific with your vision early in the creative process helps you generate enthusiasm and buy-in, as well as expedite time to market in his session “The Counterintuitive Magic of Specificity.”
But before he takes the stage in April, we wanted to know what makes Ron…Ron.

What did you want to grow up to be when you were a child?

Ron Voigt: I wanted to be a long-distance truck driver. I was drawn to the idea of being part of the system of movement or “flow” of goods from one point to another. My collection of toy semi-trailer trucks was unparalleled.     

What was your first job?

RV: I was about 10 years old when my father employed me as a drill-press operator at his tool & die business in Essexville, Michigan. We would go to the plant every Saturday morning, and I would work for 3 or 4 hours while he took care of other business. I have very fond memories of that time even today. 

If you had one wish for the Design community, what would you wish for?

RV: That they would have equal and unfettered access to tools that allow them to simultaneously unleash their creativity while understanding exactly what they can expect to achieve when they create an actual product. 

What is the last book you read?

RV: 10 % Happier by Dan Harris. This is the story of a remarkable personal journey that led Dan to embrace “mindfulness” as the solution to the chattering, negative voices in his head. 

What is the new tech trend in design about which you are the most excited?

RV: The proliferation of high-end visualization tools (hardware and software) that allow designers to rapidly and easily express their creativity. I think we sometimes take advancements in this area for granted and, for me, they are truly revolutionary.

If you were to tell one person, "Thank you for helping me become the person I am today,” who would it be and what did they do?

RV: Gordon Bigalke was my high school debate and forensics coach, and he led our annual high school theatre productions. He challenged me to listen carefully to those around me – whether they were my teammates or opponents or fellow thespians – and then express myself in a clear and direct manner.  

How can brands prepare for the changing retail landscape?

RV: I think whatever they do it must involve enhancing their speed and throughput. I can’t think of a change that has either happened or will happen in the retail industry where speed to market won’t be part of the appropriate response. 

And finally, what Pantone color describes you best, and why?

RV: Pantone 291U. It’s a subtle blue – like the sky on a sunny day. I am a positive person. Every day I remind myself that the sky is the limit. 


Join Ron at his FUSE 2017 session to tell him what Pantone color best describes you and learn how to execute on your creative vision.

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