No matter where you stand politically, there’s no question that the environment for brand owners has changed in the Trump era.
The stakes have never been higher in an arena where consumers are watching brands’ actions—and inaction—and judging them relative to their values and expectations. All this comes at a time when consumers are already gravitating towards brands that demonstrate a sense of authenticity and purpose.
FUSE 2017 tackles the tough issues that come with a new brand reality. That’s why we’ve added two fresh new keynotes to the program:
Peter Horst, former CMO of Hershey examines the new realities and risks of a Trump-led world, to help brand and design experts find new ways to successfully navigate this new environment.
Michelle Klein, Facebook’s North American Marketing Director details Facebook’s take on the New Brand Reality and what it takes not only to survive, but to thrive.
View the full agenda: https://goo.gl/MrwFBm
Use exclusive Blog discount code FUSE17BL for $100 off the current rate. Buy your tickets here: https://goo.gl/MrwFBm
We hope to see you in Miami this spring!
The FUSE Team