|Wednesday, January 25th | Aaron Keller|
lost in thought
If I had a one year sabbatical, I would ride bikes with my wife throughout Europe.
The most overused word in meetings today is collaboration.
At the moment, I'm obsessed with brain science and memory.
As of now, I'm totally over crowd sourcing anything.
I'd define my personal style as Gap meets Goodwill.
My tools of the trade are words, images, more words and some auditory output of such words.
The biggest thing that has changed since I started in the industry is that we have moved to an era when the datafication of people intersecting brands has become a reality. This will have a profound impact on the relationship between people and brands. Profound.
I'm happiest when I am with my family.
I lead by example, talking, more examples, more talking.
I wish I could get stranded in the world's largest library with an attached Starbucks.
I'm proud that my daughter is more famous than me, at the age of 16.
My playlist is whatever Pandora selects for me or whatever motivational music plays in my ears when I'm on a bike ride.
You can usually find me riding a bike for 100+ miles with our client Smartwool or traveling to another city for a Physics of Brand book tour.
The last stamp on my passport was Ireland.
The next stamp on my passport is Canada or Italy (depending on which client calls first).
When I look back on my career I wish I had started a design firm sooner or started writing books sooner in my life.
I still hope to travel the world and write more books.
Find out more about his participation in FUSE © 2017 IIR Holdings, LTD. All Rights Reserved.
MUSE Newsletter: Lost in Thought with Aaron Keller
posted by Amanda Ciccatelli on 8:00 AM