We want you to continue to be successful in 2017. In order to do that, when it comes to business, you need to think about the future beyond next year.  

We know you are under pressure from your managers to stay ahead of the curve and always be thinking of the future in your industries. So, that’s why it’s more important than ever to attend live conferences and events to hear what the future holds directly from industry leaders.

Here are the events that will keep you thinking ahead in 2017:

·         The Media Insights & Engagement Conference
January 31 - February 2, 2017
The Ritz-Carlton, Fort Lauderdale, FL
Use code MEDIA17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gJ4vx4

·         Marketing Analytics & Data Science
April 3 – 5, 2017
JW Marriott San Francisco Union Square, San Francisco, CA
Use code MADS17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gJdpKS

·         FUSE Miami
April 4-6, 2017
Nobu Hotel – Eden Roc, Miami, FL
Use code FUSE17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2h5377e

·         FEI: Front End of Innovation
May 8-11, 2017
Seaport World Trade Center Boston, MA
Use code FEI17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gFQZbV

·         OmniShopper
June 20-22, 2017
Hyatt, Minneapolis, MN
Use code SHOPPER17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gybsk2

·         TMRE: The Market Research Event
October 23-25, 2017
Rosen Shingle Creek, Orlando, FL
Use code TMRE17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gVLDO9

·         TMRE Digital
With TMRE Digital you can access 27 Sessions from the World's Leading Insights Event TMRE from the comfort of your own home or office.
Learn more and download: http://bit.ly/2fRBgt7

Don’t get stuck in the past. Look forward to the future!  

We hope to see you at our 2017 events!


The Knect365 Team
Friday, December 16, 2016 | Jeremy Lindley social links

lost in thought
with Jeremy Lindley

Global Design Director, Diageo

I'm inspired by the people with whom I work. One of the great things about my role is that I get to choose who we collaborate with, I am privileged to work with outrageously talented colleagues globally and some of the world's best designers.
To me, brilliant is always worth holding out for. The best idea is rarely the first idea, I find that perseverance pays off.
My favorite app is Nike+ my running has improved significantly since knowing how I'm doing each kilometre, the data fuels my competitive nature!
When I'm having a creative block I leave the topic and come back to it the next day. It's remarkable how much processing your brain does while you are asleep.
My favorite brand is Johnnie Walker – and not just because it's one of our brands and happens to be the world's number one scotch whisky! I've had the opportunity to work with the Master Blenders for over 10 years now and never fail to be inspired by their skill and creativity.
My favorite color is Yellow – warmth and happiness.
My dream project is I'm working on a few of them right now – sorry, all secret!
The best advice I ever received was "Be kind and generous, go the extra mile."
The very next thing on my to-do list is something important but not urgent – I try to tick those off first.
My dream collaborator is the designers I'm already working with – if there's someone you want to work with just get in touch with them, there is no point having dreams you don't pursue.
At least once, everyone should go on retreat – regularly invest in your spiritual health.
The best way to unwind after a long day is chatting the day through with my wonderful wife while enjoying a Tanqueray & tonic.
If I had a one-year sabbatical, I would learn an entirely new skill – go back to art college!
The most overused word in meetings today is Millennials.
At the moment, I'm obsessed with Ottolenghi – wonderful Mediterranean recipes that give a whole new take on salad.
As of now, I'm totally over carbs – I cut out bread, rice, potatoes and pasta to lose weight, it worked and I've not eaten them since.
My tools of the trade are curiosity, openness, seeking clarity.
The biggest thing that has changed since I started in the industry is how connected we are – it's made a real difference to creativity and ideas.
I'm happiest when I'm with my family.
I'm proud that my hunch that Design was an interesting career to pursue turned out to be correct – to date I've not come across another profession that's so much fun.
My playlist is stuck in the 80s.
You can usually find me on a teleconference.
The last stamp on my passport was the U.S.
The next stamp on my passport is Amsterdam (at a stupidly early time in the morning).
When I look back on my career I will do so with a smile.
Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
FUSE, at the intersection of design and brand strategy.

Uncover strategies to survive and thrive in the new brand reality at FUSE 2017.

View the Full Brochure Now: http://bit.ly/2gyR05Z

Use our exclusive Blog discount code FUSE17BL for $100 off. Buy tickets here: http://bit.ly/2hgnjFU

We hope to see you in Miami this spring!

The FUSE Team

Donald J. Trump has defied all political polls to become the United States’ next President-elect. Not only did the win the electoral vote, the win also came with an enormously needed re-boost to the Trump brand.

A post-Election Day, overnight national survey conducted by Brand Keys, a brand engagement and customer loyalty research consultancy, revealed that in each of the seven categories Brand Keys has tracked the Trump brand – a brand whose added-value had been badly battered by campaign rhetoric and the release of a video tape that captured Trump making lewd comments about women – rebounded to levels close to or exceeding added-value measures seen just prior to his announced presidential candidacy in April 2015.

“Mr. Trump has been one of the most powerful brands we’ve ever tracked,” said Robert Passikoff, Brand Keys founder and president. “You could add his name to anything from ties to buildings and the increased perceived value of the products fell into the 20% to 37% range. Which was very high, enviable by any category or brand standards, and what a brand is supposed to do. Now, I suppose, he literally qualifies as ‘the most powerful brand in the world’.”

When Trump threw his hat into the presidential ring in June of 2015, some of the product and service categories Brand Keys tracked were positively affected; some were negatively affected. “But that didn't totally surprise or alarm us,” he said.

“In becoming a candidate Mr. Trump changed both the brand paradigm regarding consumer expectations and values surrounding the Trump brand and also blurred the traditional lines regarding where the ‘Trump brand’ was expected to compete. These shifts changed how the Trump brand was perceived by consumers. And an oft-contentious campaign didn’t help foster consumer emotional engagement and brand loyalty levels.” But the disclosure of a videotape capturing Mr. Trump making lewd comments about women seemed to have placed the Trump brand in real peril.

“Brands – particularly Human Brands, people who are seen to be the living, breathing embodiments of those set of values they alone are able to so successfully, seamlessly, and profitably transfer to products and services – that are then so negatively and publically exposed the way the video did to Mr. Trump, don’t usually come back as strong as they used to be. Think about what happened to Martha Stewart or Tiger Woods. Their brands survived but they never came back as strong as they were before the brand imploded – after they went to jail or were forced to do a PGA Adultery walk-of-shame, for example,” noted Passikoff.

“Human Brands don’t generally get a second chance to breath real life back into their brands or rekindle the desire in the hearts and souls of consumers. Not at their former brand strength, added-value levels, at least. These shifts are incredibly strong.” But apparently winning a presidential election is the exception that tests the rule.

According to 1,203 registered voters in the 9 US Census regions, 100% of the categories where Brand Keys has tracked the Trump brand that had been negatively affected a month ago with the Access Hollywood tape disclosure, all rebounded to Post-Candidacy+ added-value brand levels.
Added-value related to the Trump brand – that is, how much more a product or service is seen to better meet consumer expectations and be seen to be worth more monetarily with the Trump brand – is back up significantly from a month ago in each of the seven categories where Brand Keys has historically tracked the Trump brand.

With the White House won, the Senate race no longer a toss-up, and the House within GOP hands, “a brand that was once deemed toxic by many consumers is now seen as not only a safe option, but an emotionally desirable option,” said Passikoff. “Especially given the new set of values that the brand has created around itself: victory, self-confidence and determination, a sense of the visionary, and ultimately greatness. We’ll have to factor those into our next Presidential Model.”

“The election occurred in contrast to predictions by the political polls and pundits, and we’ll leave it to them to predict the future when it comes to presidential politics. What we know for sure is that these brand engagement, added-value numbers correlate very highly with consumer behavior and consumer perceptions of added-value for consumers’ own sense of self and actual product/service price value,” he said.

“They certainly did in voting booths across America. One should remember that these are leading-indicators, which means that we’ll be seeing their effects six to nine months down the road, although we’d have to do some additional drill-down research to predict the product and political effects of those consumers/voters who feel disenfranchised.”

Passikoff said, “I think it’s fair to call it ‘The Brand Commander-In-Chief’!”
December's color alert is Generosity. it lifts the spirit, and announces the job of a new year. Seen as a hue that embodies hope and happiness, it is also an antidote to heavy, toned hues.


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