FUSE Muse
Friday, July 29th | Melissa Steach social links

lost in thought
with Melissa Steach

Human Factors & Ergonomics Specialist, Herman Miller

I'm inspired by audacious people.
To me, brilliant is the ability to deliver truth with both candor and kindness.
My favorite app is Audible.
When I'm having a creative block I turn off my phone and go for a very long walk or take a nap.
My favorite brand is nature.
My favorite color is Papaya Red.
My dream project is well-paid, well-staffed, and requires lots of well-funded travel. Oh, and I'm the boss.
The best advice I ever received was "Honey. So long as you're running someone else's race, you'll never win your own."
The very next thing on my to-do list is finish packing for Cuba!
My dream collaborator is Anthony Bourdain.
At least once, everyone should live where they are the racial and cultural minority.
The best way to unwind after a long day is to cook and make love.
The most overused word in meetings today is "Brilliant".
At FUSE London, I can't wait to meet a bunch of cool creative nerds.
If I had a one year sabbatical, I would design and build a large home, fill it with a mixture of art, accessories, and furniture all hand-made by family, friends, and myself, then have a HUGE party!
At the moment, I'm obsessed with copper.
As of now, I'm totally over #hashtags.
I'd define my personal style as clean.
My tools of the trade are my thumb and feet as measuring apparatus.
The biggest thing that has changed since I started in the industry is the consumers' level of education and expectation.
I'm happiest when making stuff with my hands.
I lead by design.
I wish I could be omnipresent.
I'm proud that I know how to make stuff.
My playlist is schizophrenic.
You can usually find me laughing.
The last stamp on my passport was Peru!
The next stamp on my passport is Cuba!
When I look back on my career I hope to be very old.
I still hope to visit outer space.
Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
Your Brand and the New Consumer

Whether you are looking to inspire those within your organization or the consumers you are targeting, a clear and powerful message has always been essential. But today, the message is no longer enough.  Brands need to define their human purpose and tell that story in a way that inspires and motivates others.

Consumers are concerned with everything from the ingredients within a product to the conditions where it is manufactured. Every purchase decision has become a representation of who they are, their values and the future they want to create for themselves and their families. Brands such as Google and Dolby have embraced these ideas and have connected authentically with consumers as a result.
Foresight & Trends brings you experts to help you activate trends and apply them to your business. We are excited to announce two new additions to our program.


View the Foresight & Trends Agenda: http://bit.ly/29Tipdw

·         Vince Voron, Vice President, Executive Creative Director, Global Brand Content Marketing, Dolby.
Using Storytelling and Design to Build Iconic Brands: Join Vince as he shares his design leadership experiences from Apple, Coca-Cola and Dolby to demonstrate the value of thoughtfully designed experiences at all consumer touchpoints.

·         Mel Coleman, Global Marketing & Communications Manager, Google Food Program
Baking Innovation into the Google Food Program
Join Mel as she explores the ways the Google Food program innovates to nudge better food choices, bring people together, and push boundaries to address challenges in the food system.

Visit the website to learn more: http://bit.ly/29Tipdw

Don’t miss your chance to hear these and many more amazing speakers that will challenge how you think, work, and live!

Use exclusive LinkedIn discount code FT16BL for $100 off the current rate. Buy Tickets: http://bit.ly/29Tipdw

See you in Miami!

Cheers,
The Foresight & Trends Team
@future_trends
#FTConf

Frontendofinnovationblog.iirusa.com
FUSE Muse
Monday, July 11th | Vikram Bawa social links

lost in thought
with Vikram Bawa

Vice President of Marketing, McCain Foods

I'm inspired by challenges and high risk situations.

To me, brilliant is simple.

My favorite app is waze. It is the closest to teleportation in saving time on the road.

When I have a creative block, I read about challenging situations and their outcomes.

My favorite brand is Apple.

My favorite color is blue... takes me to the tranquility of the ocean.

My dream project is to build a brand from scratch.

The best advice I ever received was to have a dream.

I think the Kardashians are a waste of my time.

At least once, everyone should go on an African Safari.

The best way to unwind after a long day is to talk to my kids.

If I had a one year sabbatical, I would go to Africa combining safari and charity work.

The most overused word in meetings today is BIG DATA.
At FUSE, I can't wait to get inspired.

I'd define my personal style as calm on the outside, energized and spirited on the inside.

The biggest thing that has changed since I started in the industry is that mass customization has made way to individual customization.

I'm happiest when I am travelling to new places.

I lead by empowering my team.

I wish I could live in a new country every 3 years.

I'm proud that I have been able to help people in their careers.

The last stamp on my passport was Russia.

The next stamp on my passport is Greece.

When I look back on my career I am happy that I have never refused a challenge.

I still hope to travel to another 20 countries with 40 visited so far.

Find out more about his participation in FUSE arrow © 2016 IIR Holdings, LTD. All Rights Reserved.
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