As of late, businesses are shifting from engineering driven to design driven, product-centric to customer-centric, marketing focused to user experience focused. No matter what they are selling, companies have made design integral to their business.

Fast Company recently outlined five key trends at the intersection of design thinking and leadership—and how to make the most of them.

1.       Design Thinking is Core to Innovation - Boston Consulting Group recently released its 10th annual global survey on the state of innovation. Design figures prominently at almost all of the top 10 companies: Apple, Google, Tesla, Microsoft, Samsung, Toyota, BMW, Gilead Sciences, Amazon, and Daimler. And according to the Industrial Design Society of America, most respondents to the survey rank innovation as either the top priority or a top-three priority at their company.
2.       Design Thinking is Not Just a Fad - Design thinking is now corporate code. "At Intuit we’ve established a design thinking method, and we have 1,200 trained innovation catalysts," Klaus Kaasgaard, vice president of user experience design at Intuit, told Fast Company. "This three-day class does not make you a designer, but it does help spread that way of working and thinking into the business
3.       User Experience is Core to Design Thinking - The lines between design disciplines are blurring, because every customer touch point involves design. That’s why GE and IBM are in the process of hiring more than 1,000 UX designers each: Both companies want to invest in building design-driven customer experiences. Fast Company expects user experience designers to ply their trade in nearly all corners of the corporate world in the coming years.
4.       Design Leadership Talent is in High Demand - A LinkedIn study of SMB talent acquisition managers found that their biggest recruiting challenge in 2016 is finding candidates in "high-demand talent pools." Design leaders, UX leaders, design thinkers, and design strategists are all high-demand functions. There is no more critical role for any company to develop, large or small, than design leadership, and executives are catching on.

5.       Design Leaders Tend to Keep a Low Profile - The same study also found that companies want to do a better job of finding and attracting the people who are not actively looking to change jobs. The best design leaders tend to keep a low profile, and that those who are more boastful tend to be either newbies or posers trying to get into the game. 
As we reflect on the unique and creative FUSE experience a few weeks ago in Miami, we wanted to pull out the biggest takeaways that our FUSE community shared with us via social media and blogging. Below are inspirational sound bites that we invite you to share!

·         Brand is everywhere and it’s relevant to everything, not just an identity or promise
·         Engaged customers are now masters of the form, and occupants of the form
·         Don’t just talk to your current customers; appeal now to those who will be your customers in 5+ years
·         The brand USP is dead. One voice, one story, is wrong.
·         Stop being perfect, variation is now preferred.
·         Don’t be grand or gigantic. People prefer human scale.
·         We’re looking at the decentralization of American capitalism.
·         Nurture creative thinking or become irrelevant.
·         Despite the disruptive forces, the future is still about imagination and has huge opportunities for design.
·         Future jobs for designers might be human organ designers.
·         Understanding the brand and decision making is important for smart, human centric design.
·         Think big. Start small. Go fast.
·         Quality of product is now cost of entry. Today it’s all about the brand and how people connect with it.
·         Never stop discovering.
·         Your body of work should be the sum of your greatest potential, not the sum of your greatest compromise.

·         Are you actively seeking new ground? Or are you striving to protect the ground you are currently on?
·         The love of comfort is often the enemy of greatness.
·         Make the audience the hero, not the product of the voice.
·         You have to be willing to make bold decisions to stand out.
·         What compels you emotionally and how can you apply that to your work?
·         Attention for your brilliant idea is not a birthright.  Develop your voice.  Not find, develop,
·         Build a coefficient of creativity.
·         Dare to be different with your customer experience.
·         Customers are willing to pay for a purposeful premium.
·         Design isn’t just about the shape of the product, it’s about how a company thinks.
·         We should listen to consumers via market research, we just should believe them.
·         The power of design thinking versus marketing is in the prototyping and storytelling.
·         Focus on getting your consumers to become your brand ambassadors.
·         Authenticity is key in brand design.
·         We must apply design thinking to the future.
·         Sometimes to get attention to get a whisper.
·         Don’t change the world, sing with the universe.
·         Innovation requires optimism.

·         Good design has the power to make people happier and create a better society.
·         Design for relevance and connect with the community.
·         Managers believe everyone creates using the same process they do.  Leaders understand everyone creates differently.
·         The creative mind works on stimulus, not direction.
·         People expect to participate with brands.  Let them.  And plan for what that means.
·         We’re in a new phase of designing friction back into the digital experience.  Consumers now want brands to challenge them.
·         Innovation and foresight is everyone’s responsibility. Be curious, relentless, provocative
·         Old world is sales reporting, new world is listening.
·         You’ve got to gather the right data AND analyze it the right way
· The future is here… it’s just not evenly distributed yet 
Yesterday, Coca-Cola revealed its year-long "One Brand" unification strategy: Coke’s new packaging.

Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will share a single branded aesthetic around the world, unified by a red disc, and advertised together in a new wave of shared commercials.
"When people see this new brand identity, they’ll know they’re buying a Coca-Cola," James Sommerville, vice president of global design, told Fastco Design.

Previously Coca-Cola gave each new product its own branding, starting in 1982. But a health-conscious public has slowed sales on sugar-based Coca-Cola, while artificially sweetened Coke sales plummet. So the company is repositioning the brands to work together.

"We really needed a visual element that could unify the portfolio," Sommerville explained. "We tried many, many things. Originally, [the Red Disc] was first painted on advertising in the 1930s, 10 years after, in the mid '40s, it was first used as a signage system in retail stores to signify to the public this is where you buy a real Coca-Cola."

After the rebrand, that sign will appear on every can of Coke, giving brand equity to newcomers like Coke Life. The packaging won't be identical around the world, but the design language will be. The cans themselves each retain a pop of unique color, which spreads all the way to the can tab or bottle cap, to give the packaging a presence on the shelf no matter which way it's turned. The disc itself can appear many different ways depending on the context.

According to Fastco Design, “While unified, it’s in many ways a looser, more casually adaptive brand than other visual identities we’ve seen recently.”

For the first time, the four brands will appear together in advertisements, assembling Avengers-style to pool consumer interest. At least that's the hope. "They were authentic, designed as sub-brands at their individual times as they entered the market in an effort to respond to the changing world," Sommerville said "and now we’re unified them to bring back and share the equity."

The full global rollout won’t be completed until 2017.
In case you missed our opening video at FUSE 2016 in Miami last week, check it out below. This video portrays what FUSE means to us and our community.

Today, design does so much for brands. Design tells a compelling story, provides unique experiences, changes, inspires, empowers, entertains, connects, does good, is human, shares, is honest, is personal, is relevant, imagines, unites, disrupts, impacts, and so much more.

Watch our short video below to get inspired by design:

FUSE 2016: Build better brands and businesses - and change the world from IIR USA on Vimeo.
April 15 | Thomas Thurstonsocial links

lost in thought
with Thomas Thurston

Managing Director, WR Hambrecht Ventures

I’m inspired by people who focus on their contribution, not their status.

To me, brilliant is when ideas make us smile.

When I’m having a creative block I start complaining, then try to hear what I’m complaining about.

My favorite color is whatever my wife is wearing.

The very next thing on my to-do list is to start procrastinating less, soon.

I think the Kardashians are good at marketing.

At least once, everyone should ask themselves for permission.

The best way to unwind after a long day involves a couch, a movie, ice cream and family.
At FUSE 2016, I can’t wait to notice when experts disagree. That’s where the gems are buried.

The biggest thing that has changed since I started in the industry is the mainstream boom of data science. The inflection point was only around four years ago.
© 2016 IIR Holdings, LTD. All Rights Reserved.

Insight Immersion: NYC
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive deep into an experience of consumer culture that will inform, inspire and energize you.  We take you into the vibrant streets of New York City to explore current marketplace trends, discover buzzworthy brand spaces, interact with insightful experts, participate in unexpected experiences and uncover valuable insights that will dramatically benefit your business. 

FEI: Front End of Innovation
Inspiration Needs Execution
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D, Innovation, and Product Development executives rely on to thwart the growing threat of disruption by non-traditional competitors. Large organizations are under fire to be more agile and opportunistic in their approach to innovation, adaptation, and disruption. That's why the 2016 curriculum is designed to help systematically tackle the innovation process- from ideation through execution- in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE in Focus
Are You Ready for the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you with the new processes, procedures, frameworks and skillsets you need to remain competitive and relevant. Rethink how your insights teams are structured, how the back end and operations of research must evolve and harness game-changing skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an inaugural conference that demonstrates how to deploy marketing analytics and data science to drive business forward. The conference offers a unique platform for experts across industries to learn, collaborate and share best practices in data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.

Insight Immersion: NYC
The Internet of Everything
June 15-16, 2016
Join a select group of brand and agency leaders, and dive deep into an experience of consumer culture that will inform, inspire and energize you.  We take you into the vibrant streets of New York City to explore current marketplace trends, discover buzzworthy brand spaces, interact with insightful experts, participate in unexpected experiences and uncover valuable insights that will dramatically benefit your

Insight & Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on how to translate shopper insights into dramatic growth opportunities for your business - anticipate and predict the future, generate fresh insights, create seamless and connected brand experiences along the complex shopper journey and increase basket growth at every opportunity - in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic planning and insight that are charged with setting the vision for their department and the overall business. FT explores macro trends that are/will impact all industries and reveals how companies are converting these trends and global shifts into something ACTIONABLE.

TMRE: The Marketing Research Event
Connecting You to the Best in Insights from Around the World
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and demonstrating the NEW business value of research is the holy grail. Level up your skillset and ensure insights remain indispensable to your business. Seismic shifts are banging at your door. Drive your future and shape the industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.

We hope to see you at one of our conference in 2016!

David Ogilvy, the 'Father of Advertising', once said, "(Brand is) the intangible sum of a product’s attributes."

When we think of drug products we often think of the attributes of the pharmaceutical itself:

Aspirin gets rid of headaches or helps keep blood from clotting; Tylenol gets rid of headaches but is gentler on the stomach;  Cepacol helps sore throats feel better.

In the case of Imodium, as the website says, "(Imodium provides) fast and effective relief of diarrhea."  It does this very well.

Imodium caplets are also encased in a foil/paper pack that is supposed to be torn open - but, if that doesn't work, try scissors.


In designing the brand experience, the packaging does not contribute, and in fact detracts from the desired experience that McNeil wants you to have.  They understand that when you have diarrhea, " relief can never come too soon,"  and you want to "...get out of the bathroom and back to the things you love."

However, a package that is not elegant and may even need scissors to open, doesn't reinforce the brand.  Who wants to look for scissors if they have diarrhea and they need to get at the drug?

Brand is more than the product.  It's the entire designed experience including the packaging.  It's not just about technology and the effectiveness of a drug to stop diarrhea.  It's about empathy and realizing that someone with 'the runs' doesn't want to have to run for scissors.

Michael Plishka is the President of ZenStorming(TM), a design and innovation consultancy.  He can be reached at
By Kitty Hart, Director, CAPSULE

Who's bright idea at IIR was it to move FUSE 2016 to Miami?

Well, we thank you! As the final day of FUSE comes to a close I have to say I'm not ready to leave. This Minnesota girl has enjoyed the 80-degree temps of Miami.

My last blog post usually focuses on one over-arching observation from the week. Today I find myself thinking about many different FUSE moments that have all come together to define the FUSE brand for me. I'd like to share moments from this week's experience that were most meaningful.

After flying into Miami on Sunday afternoon, I came upon this lovely message as I walked through the airport. Carnival Cruises owns this little goodie but it felt serendipitous to me as I prepared mentally for the week ahead. I've come to know the FUSE experience is anything but boring.

Knowing the next three days would be rigorous and may not allow much time to explore beyond the conference, we enjoyed our first evening in Miami Beach. Walking through the neighboring hotel, Fountainbleau, offered some beautifully designed moments. This very cool artifact stopped us all in our tracks.

As we stood in silence, observing this interactive "grandmother" clock, I was compelled to look behind the clock to believe what I was seeing. Yes, I knew this lovely grandmother wasn't really inside the clock constantly cleaning the face and adjusting the time. But I just had to check.

From there, we ventured to South Beach and the iconic Delano. Have you been there? If not, you must. As their website states, "Designed by Philippe Starck, Delano South Beach balances eclectic details with grand public spaces that are playful, elegant, quietly theatrical and filled with all-night energy - proof that the new rules of chic are simplicity with crisp, clean and modern sense of ease."

The Delano delivers on this promise flawlessly. Even though we weren't staying at this hotel, the bell staff warmly welcomed us as if we were honored guests. These young men even humored us when we asked if Leo or Bradley Cooper were inside. Sadly, these celebs weren't at The Delano Sunday night to pay our bar bill. Yep. A whopping $80 for three martinis enjoyed out by the famous pool and cabanas. Want to guess how I feel about that expense? Well, I'd say it was worth every penny. The entire experience made us feel like a million bucks. This is a great example of the power of designed experiences.

The Delano South Beach pool and cabanas

After a great night out, I was ready for all that FUSE offers. The last three days have been filled with stories, insights, data, research and networking. We appreciate each and every speaker, sponsor and organizer of this event. But as I sat in the front row for Mauro and Stefan's fireside chat, I thought about how fortunate we are that such significant design leaders commit their time to us. (Add Karim Rashid up on that stage and we'd have a trifecta!)   
Stefan Sagmeister and Mauro Porcini, fireside chat
Not only do these leaders fit speaking engagements into busy schedules, they engage while here. They don't show up an hour before their time slot. They don't slip out the back door avoiding conversations. They mingle. They shake hands, they exchange business cards, they make themselves visible and accessible. And yes, they take selfies.

A selfie with Stefan Sagmeister
A coveted "Mauro's Shoes" shot with my open toes.
He said he wore these shoes just for me. Pretty sure he was just being nice. 
 A few last highlights. 

My previous blog post shared happenings from the Street Art Tour. Leaving the conference hotel and traveling to the beautifully designed Wynwood district was possibly the most engaging experience of the week. You can read that post here

Street Art Tour led by Man One and Mikel Cirkus
And last, we were offered an inside look at the craft of cigar and sushi-making. (But not at the same time. That would be awful.)

This was my first conference with a Cigar Bar. 
With the restaurant Nobu onsite, we observed the art of sushi-making. 
The final product. Works of art. 
These very personal moments are meaningful to me and ones that contribute to my overall experience at this conference. We don't pay big bucks to come just for the speakers. The program content is the foundation of the experience and is always expected to be substantial. But the location, food, music, scents, conversations, events and interactions are the designed moments that keep us coming back for more.

What were your favorite FUSE moments? 

Kitty Hart
Director of Client Experience

by Lauren Sobolik,

There was something that stood out to me from our first speaker of #FUSE16 Day 3, John Silva. It was the fact that marketers and designers tend to rally around these buzzword trends and then dismiss them as soon as we hear more and more people catching onto them. I am so guilty of this, as are many within the Gen Y category. Why? We’re all just trying to keep up with each other.  Attention spans are low, consumers avoid traditional marketing like the plague, we’re trained to adopt early, change fast, and hurry to the next XYZ before people have even discovered ABC.
Hold it.
What I learned today, is that trends with substance take time to reach their potential for mainstream change. They are built from significant shifts in culture. And they deserve a higher level of respect from me than cutting them off before they’re done talking.  

This thought was expanded upon when Grant McCraken (anthropologist) took the stage and dove into the history and current presence of the artisanal movement. This movement of “de-industrializing American capitalism” and replacing big CPG’s with small, intimate handmade products actually started over 40 years ago with food activist Alice Waters and her California restaurant, Chez Panisse. This woman was the patient zero of sustainable, organic, local, farm to table food, handcrafted, handlettered, corporate responsibility, and 40 years later, Michelle Obama is planting a garden on the lawn of the White House.

Ellen Gustafson, founder of FEED moved one step further with her discussion of “Do-Good Marketing,” and the importance of recognizing a purposeful movement, but also evolving into a 2.0 version when the system isn’t quite right. FEED began with the buy one/give one model, similar to TOMS, but instead selling bags. Ellen, a systems-thinker, had an aha moment that posed the question: How are we supposed to solve this massive food-systems related problem (hunger), while having our own massive food-systems related problem (obesity)? This entered the 2.0 version of Do-Good Marketing for FEED, which shifted the question from “Can we feed the world?” to “Can we feed the world well?”  This new focus is built on changing our own American lifestyle diet to better help the global diet as a whole.

Having an awesome purpose-driven business like FEED requires someone who knows how to tell the story. Mike Peck with Starbucks discussed the how their brand has integrated itself into the lives of their consumers through impactful storytelling. Brand storytelling is perhaps another “buzzy” idea, but the trend has been building for over 30 years and evolving generationally. Today, brands like Harry's Razors, Red Bull and Patagonia (thanks for the shout-out Mike) are able to maintain clean, beautiful, sophisticated package design because they’re letting other communication channels tell their story, i.e. blogs, lifestyle magazines, social content, etc.

In a general conversation about how fast our world changes, it was nice to breathe easy on our last day of FUSE, and enjoy these purposeful origins of the trends we’re still unpacking today.

FUSE 2016, that’s a wrap.

(We’re all rooting for Miami again next year, yes?)

Lauren Sobolik
Account Manager,
Photo from
Day 2 of #FUSE16 has a pulse that builds off of yesterday’s post, “The Problem with Authenticity,” which highlighted the issue of genuine authenticity vs. curated identity. If you need further (much more professional) expertise this topic, kindly show yourself into the office of Todd Henry, who killed his talk today on Harnessing the Power of your Authentic Voice (full presentation here). So now that we’ve recognized the importance of authenticity, and we did the complex work of simply discovering who we are, now we are ready to turn back to our outside world. Back to the data, back to our consumers. And guess what ya’ll?! We finally know who we are and we’re excited to tell you ALL ABOUT IT.
This may be the appropriate time to dig up our notes from Stephen Gates, as he said, “So many brands are sitting there talking to themselves.”
Knowing our story and knowing how to tell our story is definitely critically important. But when that complexity of the world begins to boil up again, let’s not forget what brought us into the business in the first place: we saw a problem. We discovered some pain point that we became intensely passionate about relieving for… [wait for it] … people. And just as authenticity comes from deep within the human spirit, emotional intelligence is right next door.
This morning we reminded ourselves of the quote from Howard Schultz (Starbucks), “In this ever-changing society, the most powerful and enduring brands are built from the heart. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.” This idea of EQ being the new IQ isn’t quite a new conversation. But as we learned from many of the speakers today, emotional intelligence is one of those simple things that we often forget triggers everything else that we need. If we don’t have EQ, we won’t have empathy. If we don’t have empathy, we won’t know how to anticipate needs. If we don’t know how to anticipate needs, we won’t be be relevant. And if we aren’t relevant, we serve zero purpose.
The levels of EQ that we saw unfold throughout the day were big doses of straight inspiration:
The EQ on Design-Led Innovation, with Mauro Porcini:
Mauro’s framework for design innovation within PepsiCo literally starts and ends with emotion. The first moment with a brand he describes as the “Visceral Relation.” That emotional and impulsive wow-effect that inspires action and purchase. Next is the “Interactive Relation,” being the the engagement and quality time spent using and interacting with the brand. And lastly, the “Expressive Relation,” which is the pride and ownership consumers take over their established relationship with the brand. Each layer, an emotional relationship.

The EQ on Developing Your Authentic Voice, with Todd Henry:
I tapped into this quite a bit yesterday, but anyone who’s gone through any form of brand/business soul-searching will know it takes a great amount of EQ to find (and develop) your authentic voice. Todd gave a fantastic presentation, and provided the master equation of an authentic voice: Identity + Vision + Mastery. He further demonstrated that without mastery, you’re not credible. Without vision, you’re not clear. Without identity, you’re not compelling. And finally, (I’ll add my own to finish it off): Without EQ, you’re doomed for all three!
The EQ on Purpose as a Vehicle for Transformation, with Tupperware & FutureBrand:
Over the last 70 years, product innovation is not something Tupperware has struggled to deliver. But they did recently get to a point of needing to address modern misperceptions with the brand, and rediscover their own reason for being. Enter Confidence. A mission to own the conversation around confidence, as well as the activation of confidence through women (and men) everywhere.  It’s not only about the colorful bowls and parties anymore, it’s around having the EQ to realize your purpose, and the confidence to make it reality.

I thank all the speakers of #FUSE16 Day 2 for enlightening our minds with your impressive amounts of EQ, and also all the attendees that I’ve gotten to meet and learn from.

Day 3, let’s go!

Lauren Sobolik
Account Manager,
Snapchat @laur2.0 *follow the FUSE coverage!

Twitter / Instagram @laurensobolik

By Kitty Hart, Director, CAPSULE

Today, on Day 2 of FUSE, I attended the street art tour at Wynwood Walls. A full bus of enthusiastic and curious FUSE-ers traveled into a less than glamorous district of Miami to get a glimpse of local artistry. 

Here's the backstory. In 2009, Tony Goldman, a well-known community revitalizer, identified the Wynwood warehouse district as a neighborhood with development potential. Having had success developing Soho and South Beach, he created a vision. 

With the desire to transform the warehouse district of Miami, he said, “Wynwood’s large stock of warehouse buildings, all with no windows, would be my giant canvases to bring the greatest street art ever seen in one place.” Feeling street art and graffiti were misunderstood art forms, his idea was met with tremendous support from local, national and international artists.

With this background knowledge, I set out today expecting to be wowed by street art. I’d heard a lot about the area and was impressed Miami had created a place for street and graffiti artists to leave their marks without the fear of incarceration. But I learned much more about this iconic and unusual part of the city. 

Our tour was guided by Man One and Mikel Cirkus. Man One is a well-known graffiti artist, curator, mentor and entrepreneur. He was fabulous and, of course, I had to get a photo with him.
Man One, artist, curator mentor and entrepreneur

Mikel Cirkus of Firmenich also lead the tour. We were all impressed by his depth of knowledge on the area and the art form. Mikel facilitates trend walks all over the country. Well done, Mikel. 

About half way through the tour I realized Goldman's ultimate vision for the area was something very different from what I was enjoying at the moment. The impressive display of art has definitely drawn new people into the warehouse district. Gradually the area is transforming. The vacant and rundown buildings, while still there, are slowly developing into cafes, diners, coffee shops and other retail. These businesses are popping up within the existing infrastructure as the result of many curious Miami residents and countless tourists flocking to see this phenomenon. 

The popularity of Wynwood Walls, the publicity and all the buzz about the area is really what Goldman had in mind. If this area can appear more desirable the value increases. Just as Soho and South Beach transformed from undesirable and dangerous neighborhoods, Wynwood is on the path toward gentrification. Controversial? Yes. Because the ultimate success of this area probably means the low income will be pushed out and the graffiti and murals will be destroyed as new buildings are developed. I asked Man One and Mikel about this possibility. They agreed it was likely and confirmed the artists don't approve. But once the artists are moved out of this area and it is no longer legal to tag on the Wynwood district canvases, they'll move to a new location.

On the bus ride back to the conference hotel I flipped through the beautiful photos I had taken and reflected on this sad possibility. How unfortunate to know these works of art may not be here the next time I visit. 

I also thought about how updating a neighborhood can easily equate to a rebrand in the purest and most challenging form. Making an area "cool" to people who haven't seen it that way is best achieved by designing the moments within. Graffiti and street artists have created beautiful moments within this neighborhood. Brands are never "rebranded" with a mere logo change. Goldman knew he couldn't go into Wynwood, buy up the buildings, put new logos on them and expect people to come. Success for this district requires redefining the fundamentals. The entire experience, and most importantly, the least coveted moments of the experience must be redesigned to achieve an authentic rebrand.

I'm glad we had the opportunity to explore the beauty of Wynwood Walls. I will watch with curiosity as this area transforms. Will it be the next Soho or South Beach? Time will tell.

Here are some additional photos from the day. Enjoy.

I felt like I could walk right into this mural.
An unexpected moment. Artist in action. 
Perhaps one of the most famous graffiti artists, Shepard Fairey

Kitty Hart
Director of Client Experience


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