Designing with Meaning and Purpose is a Mandate for Today's Brands

In case you missed our opening video at FUSE 2016 in Miami last week, check it out below. This video portrays what FUSE means to us and our community.

Today, design does so much for brands. Design tells a compelling story, provides unique experiences, changes, inspires, empowers, entertains, connects, does good, is human, shares, is honest, is personal, is relevant, imagines, unites, disrupts, impacts, and so much more.

Watch our short video below to get inspired by design:

FUSE 2016: Build better brands and businesses - and change the world from IIR USA on Vimeo.

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