FUSE Muse
December 18 | Raymond Forbes-Schiechesocial links

lost in thought
with Raymond Forbes-Schieche

Brand & Design Strategy, & Former Design Director, Univision Communications Inc.

I’m inspired by the city of New York​.

To me, brilliant is unexpected and unafraid.

My favorite app is ​a really fun and smart game called Two Dots​.

When I’m having a creative block I ​listen to music, read a book, do anything but design or look at design-related things​.

My favorite brand is ​right now, AirBnB. ​They're doing amazing, wonderful things for both guests and hosts—some stuff that many of us are not even aware of!
My favorite color is ​Gray​.

My dream project is ​Packaging Design (single DVD or box set) for Criterion Collection​.

The best advice I ever received was "Trust in your decisions."

The very next thing on my to-do list is Call National Grid​.

My dream collaborator is ​the artist Rosemarie Trockel​.
photos
I think the Kardashians are very 2012​. At least once, everyone should ​try something they said they'd never try before​.

The best way to unwind after a long day is ​with a glass of whiskey. 

If I had a one year sabbatical, I would travel the world with my husband​.

The most overused word in meetings today is ​upwardly mobile​.

At FUSE 2015, I can’t wait to learn new things and meet awesome, creative people​.

At the moment, I’m obsessed with Apple Music's curated playlists​.

I’d define my personal style as "Dirty Hipster Executive".​

My tools of the trade are ​my brand new iMac​, iPhone, external drive, headphones, tote bag, and coffee.

The biggest thing that has changed since I started in the industry is ​the transition from print to digital​.

I’m happiest when ​I'm satisfied with the work I've done.

I lead by ​inspiring others and (hopefully) setting a good example​.

I wish I could ​​start my own Design Studio...

I’m proud that ​I make bold decisions and quite often "go with my gut".​

My playlist is pretty erratic​.

You can usually find me ​at home, Trophy Bar, or at Bossa Nova Civic Club​.

 The last stamp on my passport was​ Czech Republic.

The next stamp on my passport is ​Sweden​.

When I look back on my career I ​feel incredibly lucky, and sometimes wonder how I got here​.

I still hope to ​own my own bar​.
© 2015 IIR Holdings, LTD. All Rights Reserved.
Use design as a strategic force across your organization – attend FUSE 2016 in Miami this spring. FUSE unites designers, brand strategist, marketers, innovators and insights leaders across industries to discuss the power and impact of design.

Here are the top 5 reasons to attend FUSE 2016:

1.      Get to meet and shake hands with design and brand legends like Stefan Sagmeister, Ellen Gustafson, and Mauro Porcini, just to name a few.
2.      Explore our curated FUSE Pods that showcase a variety of industry experts sharing inspiration, best practices, and lessons learned.
3.      Be inspired by the streets and people of Miami with our South Beach Trenz Walk and Wynwood Walls Street Art Tour.
4.      Uncover cultural changes that will impact how you design and communicate with consumers of the future.
5.      Expect inverse Q&A, unpredictable networking, small group discussions and walk away re-inspired, re-energized and prepared for what's next.

Download the brochure for full program details: http://bit.ly/1ZazYHX

Use code FUSE16BL for an exclusive $100 off when you register. Register today: http://bit.ly/1ZazYHX

We hope to see you in Miami!

Cheers,
The FUSE Team
@NextBigDesign
#FUSE16

Nextbigdesignblog.iirusa.com
A very compelling article on Fast Company this week discussed the interesting argument that traditional homepages for websites are no longer relevant. The article is centered on a digital-only publication by the name of “Quartz.” According to the article, rather than having a direct homepage, Quartz takes you to whatever their top story of the moment was. A Quartz executive editor named Zach Seward claims, “’the idea of a strictly traditional homepage that people bookmark to find stories is, we think, outdated. But at the same time, we don't want to be defeatist about it. There's still a large number of people coming to the homepage each day. So we've asked ourselves, 'if you start throwing out the old conventions, what can you do instead?’’” The new homepage is charged with promoting all aspects of the Quartz brand while also featuring their hottest story. The complete article is quite fascinating seeing as this is a common trend online. Many homepages are transforming their design to adapt to the fast paced nature of consumer reading. I highly recommend this article and checking out Quartz’s website to see this new design in motion.


We talk a lot about design in the product space but there’s also a lot being done in the internal company space with office design. Arguably one of the most interesting articles this week, Fast Company wrote a piece on a jazzy new tech office design in Montreal. Essentially, a software company by the name of “Lightspeed” is turning an abandoned train station in Montreal into a revamped office building. “Constructed in 1898, the train station was done up like a French chateau. But time wasn't kind to the building and over the decades, it fell into disrepair (thanks, Great Depression). Today it's the site of a $250-million mixed-use redevelopment project that seeks to revive the abandoned structure.” According to the article, the redesign of this location retained “vestiges of the past” while also incorporating rigorous renovations including scraping off layers of tar that coated the bricks. The images of past and present are incredibly stark in contrast and really showcase the unique design of this new office. Check out the article here


Look out designers! Forget all of the head scratching and hair pulling you go through in order to collaborate on a project and share ideas. According to a Fast Company article this week, a new tool by the name of “Figma” is coming your way. Figma, in essence, is the equivalent of a GitHub for desingers. For those of you who aren’t familiar with this platform either, GitHub is a platform for engineers and code developers to collaborate and share assets and files. “In recent years, the open-source code repository GitHub has completely remade the way coders build software…all the biggest tech companies—Google, Facebook, Twitter, Microsoft—house their code on GitHub, both publicly and privately, and teachers are using the site as an educational tool to train a whole new generation of software developers.” So in this way, Figma will be an online platform for designers to share their projects and perhaps learn from other works. Dylan Field, one of the masterminds for this platform, believes that Figma will give designers unique capabilities that other creative tools such as “Adobe Cloud” cannot. This article explains a lot about the new product and, if successful, how it could revolutionize the world of design. I highly recommend it to anyone interested in the direction of online design. 


Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 
The 2016 Keynotes Spark Inspiration and Action at FUSE, Plus save $650 when you register by Friday, December 11th!

Here’s this year’s amazing keynote lineup:

·         "Why Beauty Matters"
Stefan Sagmeister
Co-Founder, Sagmeister & Walsh
·         "How Virgin Champions the Customer & Builds Businesses for Good"
Teddy Mayer
VP of Design, Virgin Hotels
·         "Don't Change the World, Sing with the Universe" 
Bilal Ghalib
Autodesk, Nuries, SeeFeelDo
·         "PepsiCo's Culture of Design-Led Innovation"
Mauro Porcini
SVP & Chief Design Officer, PepsiCo
·         "Harness the Power of Your Authentic Voice"
Todd Henry
Founder, Accidental Creative
Author, Louder Than Words: Harness The Power Of Your Authentic Voice
·         "Creating Dynamic Guest Experiences"
Lisa Marchese
Chief Marketing Officer,
The Cosmopolitan of Las Vegas
·         "Shoes with Stories: Bucketfeet is
 Connecting People Through Art"
Bobby Stephens
Operating Co-Founder, President & COO, BucketFeet
·         The Evolution of Do-Good Marketing"
Ellen Gustafson
Author, Entrepreneur, Co-Founder, FEED
·         "One Culture After All"
Grant McCraken
Anthropologist
·         Are You Prepared for Disruption?"
Erica Orange
Executive Vice President & Chief Operating Officer, The Future Hunters

Download the brochure for the full program: http://bit.ly/1U4zQqC


Register by 12/11/15 and lock in the lowest rate.  Use code FUSE16EM3 and save $650. Plus, use exclusive LinkedIn discount code FUSE16LI for an additional $100 off. That’s a $650 saving! Register today: http://bit.ly/1U4zQqC
“Graphic arts is a means of expression beyond words”

Friday, December 13th was our last night in Paris. My fiancé and I had big plans to fully enjoy the city of lights and all it had to offer for one more night before heading back home to New York City. We had been in Paris that whole week for business and partially for pleasure. We spent a full three days before my conference gallivanting around the city, eating cheese and chocolate, and sipping wine. Then, we enjoyed another three days filling my free evenings with delicious cafes and restaurants and wandering the moonlit, romantic streets of Paris – not a care in the world. That Friday night after our last meal and glass of wine in Paris, that feeling came to a screeching halt.

We casually walked out of the restaurant to screeching sirens zooming by us, unable to get a cab. After waiting several minutes, we got into a cab and were stung with the news of shootings and bombs less than a mile from where we were having dinner. As we frantically Googled the news on our phones, we were driven to safety at our hotel where upon our arrival, we learned, “There have been 9/11-type attacks in Paris tonight.”

After the terror attacks in Paris on the dark Friday, a symbol of peace unified people across the globe, offering the world a glimpse of light. I’ll never forget that image because I posted it on Facebook that evening as I sat, anxious and scared in my hotel room in Paris.  A simple image that combines a peace sign and the Eiffel Tower created by French graphic designer Jean Jullien was shared by millions across social media.

"It was the most spontaneous thing. I heard the news on the radio, and I had this heartfelt reaction. I wanted to draw something that could symbolize peace and solidarity, and I wanted something with the context of Paris," Jullien told CNN.

About four hours after the image was posted on Twitter, it had accumulated 16,000 retweets from Jullien’s personal Twitter account; after 24 hours that number had climbed up to 53,000 retweets. His followers on Twitter also sky-rocketed, going from around 8,000 prior to November 13, to more than 21,000. A few hours after Jullien posted the image to his Instagram account, Instagram shared the image to its 113 million followers with credit to the artist. After 24 hours, the post by Instagram had accumulated more than 1.3 million likes. Not to mention, countless media outlets and celebrities around the world also have shared the image.



Aside from social media, Jullien's illustration was used in a public show of support and to commemorate the victims. Not even 24 hours later, people began printing it on T-shirts, on posters, and on flags, bearing it proudly in a global show of solidarity with the City of Light.

"The response has been overwhelming -- especially since I didn't have any control over it. But I can't feel pride or happiness because it is such a dark time. It's undesired exposure. A horrible moment. But, I'm just somehow glad people made use of it,” he said.

So what caused the image to go viral? The social role of graphics is a powerful.

Jullien said, "People think it's just an everyday tool to sell things like cars or advertise products, but graphic arts is a means of expression beyond words. Words can sometimes be difficult to translate. I think the simpler, the better, the more universally understood it can be.”

In Jullien’s case, the Peace for Paris symbol he designed was able to unify millions across the entire world in a common cause against terrorism, proving that art can defy hate.

Jullien’s design was honest, authentic and immediate, sending one message: peace. Sometimes words can be hard to form after such a tragedy, and Jullien's design gave give us something powerful to share.

Jullien currently lives and runs a studio in London.

About the Author: Amanda Ciccatelli is a Social Media Strategist at IIR USA where she manages social marketing strategy and content marketing across the business. She a background in digital and print journalism, covering a variety of topics in business strategy, life sciences, innovation, law, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big Design,  Front End of Innovation and The Market Research Blogs. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
With Christmas right around the corner, everyone is prioritizing their gift lists and making sure that the best of the best items are listed. Among these items, commonly listed is the “Hoverboard.” However, in an unforgiving article on Fast company this week, the author criticizes this product arguing that this new board “…doesn’t even attempt to do the functional things that hoverboards are meant to do: hover.” According to the article, the board is balanced by gyroscope and obviously runs on two wheels. In a critical analysis of the product, the author states, “The two wheels of a motorcycle symbolize freedom, exploration, and recklessness. The two wheels of this hoverboard mean nothing but that you spent $300 (or more) on something that moves you slower than you can run.” Unfortunately I tend to agree more with the author of the critical piece. With all of the hype of this new product, my first thought when looking at it was, “why isn’t it hovering?” In my mind this new gadget, though new and fun, doesn’t quite live up to its name. What do you think?


You overhear it all the time when someone is complaining about cyclists. “Those bikers man…they own the road these days!” Well that may have been an overstatement a year ago, but now this statement holds substantial validity in Denmark. According to an article posted on Fast Company this week, Denmark is trialing what’s known as “RFID” tags on cyclists that will allow them to turn traffic lights green. “As they approach a junction, the tag sends a signal to a nearby reader, which in turn switches the light to green. Cyclists never even have to stop, even as car drivers on the other side of the junction are brought to a standstill.” This new move in innovation and design comes as an effort in Denmark to get more cars out of the inner city. Only set in a small area currently, the plan is to make this innovation city-wide. I absolutely love this idea! The only drawback I saw can be summed up in the last few words of the article: “Should we start feeling sorry for Danish car drivers?” 


Are you a dog lover? Do you not have the bandwidth or capacity to own a dog? Well today is your lucky day! According to an article on Fast Company this week, there is now a dog-sharing app called “Bark’n’Borrow.” Basically, the app matches dog owners with people who don’t have dogs but wish they could. “Dogs get some extra attention, dog owners can get a free dogwalker or sitter, and dog lovers can play or cuddle with a charming new friend.” The app claims that is vets each potential borrower and firmly believes that the app can work safely if everyone takes the time to get to know the other person. The article also states that, “For now, dog owners and borrowers pay nothing (the app also connects professional dog walkers who do charge a fee, but the main service is free, at least for now).” The app makes sense right? I know, for me, living in New York City does not allow for me to own a dog. However, I consider myself to be a huge dog person so borrowing a dog for a short walk once a week would definitely appeal to me. I would highly recommend anyone interested in this concept and the unique app design read the piece here.


Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com 
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