FUSE Muse
January 30, 2015 | Marian Bantjessocial links

lost in thought
with Marian Bantjes

Designer

I’m inspired by anything, anywhere, any time.

To me, brilliant is a surprise.

My favorite app is SpellTower

My dream project is to do tilework to cover a building; or sculptural columns.

The very next thing on my to do list is figure out who’s on my valentine’s list and who’s not.

At least once, everyone should drop LSD.

The smartest person I’ve ever worked with was my brother, Rod.

I’m looking for but can’t find the perfect colour of red printing ink.

If I had a one year sabbatical, I would read books and magazines all day.

I can’t wait to receive a box of chocolates at FUSE 2015.

At the moment, I’m obsessed with vintage posters.

As of now, I’m totally over men.

I’d define my personal style as glitzy country hick.
My tools of the trade are all around me.

I’m happiest when I’m in the zone, working with my dog at my feet, or sleeping.

I lead by a leash.

I wish I could fall asleep in under 10 minutes.

I’m proud that I’m a girl.

My playlist is out of date.

You can usually find me sleeping in the morning.
Find out more about her participation in FUSE 2015 arrow © 2015 IIR Holdings, LTD. All Rights Reserved.
FUSE Muse
January 23, 2015 | Heather Swansonsocial links

lost in thought
with Heather Swanson

Lead Designer, Global Pest Control,
SC Johnson & Son, Inc.

I’m inspired by the perseverance of the human spirit.

To me, brilliant is continuous curiosity, lifelong learning, and the courage to be unpopular.

When I’m having a creative block, I give a loved one a kiss along with a sincere expression of gratitude.

My favorite ad campaign is the Nike challenge (men vs. women) running campaign. GO WOMEN.

The best advice I ever received was from my grandma – “never be afraid to make mistakes; own them, share them, learn from them, and don’t make the same mistake twice unless you truly had fun the first time around.”

I think the Kardashians are… YAWN.

At least once, everyone should share what they have experienced with everyone on the planet.

The best way to unwind after a long day is heading out for a trail run. The quiet beauty of nature helps shake away any undesirable remnants from the day. Some of the best solutions I’ve put forward have been born during a long run through thickets of pine.

The smartest person I’ve ever worked with are too many to list - everyone I’ve worked with has been the smartest at something.
I’m looking for but can’t find running shorts for women with an inseam longer than 3”.

If I had a one year sabbatical, I would help evolve sustainable clean water solutions in developing countries

I can’t wait to learn from others at FUSE 2015.

At the moment, I’m obsessed with tiny house nation.

As of now, I’m totally over gender specific packaging and toys.

I’d define my personal style as resilient.

My tools of the trade are pen and paper.

I lead by learning what motivates my teammates, then inspiring and supporting them to reach beyond their own expectations.

I wish I could design sustainable world peace…I’m looking for collaborators...

You can usually find me happy.

The last stamp on my passport was Sau Paulo, Brazil.

The next stamp on my passport is Sweden.

When I look back on my career I will be thankful and grateful to all the people that encouraged, inspired, pushed, and supported me along the way.
Find out more about her participation in FUSE 2015 arrow © 2015 IIR Holdings, LTD. All Rights Reserved.
Although our lives revolve around screens of all sizes, many of us still find satisfaction in writing something down on a piece of paper. A popular type of paper we all know and love, Post-it Notes are often a key part of individual and collaborative design-focused work sessions. In fact, a designer’s brainstorming process can often include thoughts, designs, inspirations, colors on a lot of Post-it Notes, but organizing all of those notes can cause quite a headache.

Luckily, the Post-it Brand from 3M has taken digitized the analog collaboration experience with its latest iPhone app, Post-it Plus, all about blurring the line between real Post-its and virtual ones. The app captures physical brainstorm sessions, storyboards, project plans, and other projects and makes them digital, so you can work more efficiently. 



After covering Post-it Notes full of creative ideas, using Post-it Plus designers can snap a photo and the app visually recognizes each note, according to Fast Company. As a second screen experience for a bulletin board covered in notes, the app lets you use your iPhone or iPad to take a picture of up to 50 notes, and then creates digital replicas of the notes. Each one then is stored separately in the app, making it easy to move them around and rearrange, giving you the same control you’d have if you were standing in front of the wall of Post-its.

Captured Post-it Notes snap onto project or topic-specific virtual whiteboards, and different users can combine their boards, allowing for team collaboration. Finished boards can be shared via text, email, and social media, or exported to PDF, PowerPoint, and Excel.

While optical recognition is nothing new, the Post-it Plus App has innovative organizational abilities to distinguish it as a useful tool for design teams. Give it a try, and download the app!

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.


This year, FUSE brings you unprecedented access to the very BEST in brand and design. Without further ado, here’s your 2015 keynote lineup:

Morgan Spurlock on Originality
Oscar Nominated Documentary Filmmaker and Host of CNN’s Inside Man @MorganSpurlock

Peter Borowski on Culture
Head of Design at Kraft @kraftfoods

Taylor Conroy on Hope
Founder of Change Heroes @ChangeHeroes

Michael Fanuele on Inspiration
Chief Creative Officer at General Mills @MJFanuele

Keyu Jin on China
Lecturer in Economics at London School of Business @keyuJin

Bradley Kriet on The Future
Futurist at Institute for the Future @bkreit

Bruce Mau on Change
Co-Founder of Massive Change Network @bemassivechange

Steven Overman on Comebacks
Newly Appointed CMO of Kodak @stevenoverman

Eric Quint on Relevance
Chief Design Officer of 3M @3mdesign

Marian Bantjes on Style
Designer

See the full list of speakers here: http://bit.ly/1AUd3ou

Download the brochure for more information about this year’s re-imagine FUSE: http://bit.ly/1AUd3ou

Mention code FUSE15BL & Save $100 off the current rate. Register today: http://bit.ly/1y1GXqS

We look forward to seeing you in Chicago this April!

Cheers,
The FUSE Team
@NextBigDesign
#FUSE15

nextbigdesignblog.iirusa.com
Ever wondered why the guitar player always seems to have endless admirers? Or why the quarterback always seems to get the girl? It is because research has found that creativity is sexy.

A recent study by psychologist Scott Barry Kaufman has actually found that certain types of creativity evoke ‘perceptual, aesthetic, and emotional qualities in the perceiver’, which are deemed attractive to most people. To prove this, a French researcher took to the streets and managed to get more mobile numbers when holding a guitar case than with a gym bag or no bag at all.

So the question is: What are in fact the sexiest types of creativity? To answer this Kaufman and his team recruited 816 study participants, 696 of them being female, in order to participate in an online survey related to creativity and personality. The participants were asked to list 43 creative behaviors and to rate the sex appeal of each.


The top 15 sexiest creative behaviors, as rated by female participants were found to be:

1.       Playing sports
2.       Taking a date on a spontaneous road trip
3.       Recording music
4.       Making a clever remark
5.       Writing music
6.       Performing in a band
7.       Taking artistic photographs
8.       Performing in comedy
9.       Dressing in a unique style
10.   Writing poetry
11.   Inventing new recipes
12.   Drawing pictures
13.   Making sculptures
14.   Writing short stories
15.   Styling your hair in an interesting way

The bottom 15 (with lowest-ranking at the top):

1.       Making clothes
2.       Entering a science contest
3.       Making ad campaigns
4.       Interior decorating
5.       Writing an original computer program
6.       Making websites
7.       Growing and gardening
8.       Presenting scientific or mathematical papers
9.       Exterior decorating
10.   Applying math in an original way to solve a practical problem
11.   Developing experimental designs
12.   Participating in a short drama production
13.   Directing a short film
14.   Participating in a short film
15.   Event planning

The rankings for the male participants were very similar but from a lot fewer responses. So, it is clear to see that behaviors falling under aesthetic creativity were at the top and creativity that is deemed more domestic and everyday were in the lower fifteen. It was found that people who were attracted to certain types of creativity often dabbled in it themselves. This was coined as ‘assortative mating’ in being that likeness attracts.

However, before you throw away your supposedly non-sexy gardening tools, for that empty guitar case, there are a few limitations to this study. Firstly not everyone will agree that playing sport, spontaneous road trips, as well as a few others aren’t particularly creative. Also, the sample size was taken by people on average who were 24 years old, so results may differ from the general population as the attraction to certain creativity may have been for short-term sexual endeavors rather than long-term coupling goals.


About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.
It's a new year, a fresh start and all those good things that come with it. After working on FUSE for close to 10 years, I'm absolutely thrilled to share with you the most inspirational FUSE I've seen yet. FUSE 2015 will provoke, transform and inspire.

FUSE 2015
Ignite Inspiration
April 13-15, 2015
Loews Chicago
Chicago, Illinois


  • Experience an entirely re-imagined FUSE.  Cheers to FUSE 2015. – http://bit.ly/1xVa26h
  • Get future fluent now. Welcome to FUSE 2015 (and wave to 2016 and beyond). – http://bit.ly/1yFeYis
  • Hear never-heard before brand stories from Yahoo!, HP Sprout, Kodak, General Mills, Kraft, 3M, Newell Rubbermaid, Nescafe and more, PLUS get the behind the scenes story on The Kodak Comeback. Groundbreaking Work Shared at FUSE 2015. – http://bit.ly/1xKhrGR 
  • Culture Matters. Only at FUSE 2015. – http://bit.ly/1xVa26h

And now, your unprecedented access to the world's best brand and design leaders. Access the 2015 brochure here: http://bit.ly/1xVa26h

Mention code FUSE15NOTEBOOK & Save $500 off the current rate. Plus, the first 5 people to register using code FUSE15NOTEBOOK get a FREE FUSE 2015 notebook!  Register today: http://bit.ly/14u9g5Q

We hope you're excited. We know we are.

Best
The FUSE Team
@NextBigDesign
#FUSE15
Nextbigdesignblog.iirusa.com


It turns out beer not only makes you think others are better looking, funnier, and more interesting - it also makes you more creative.  

In fact, University of Illinois at Chicago professor Jennifer Wiley has found that the average person produces his or her most creative thinking with an alcohol level of 0.075 percent, According to Fast Company. Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.

Image via Fastcocreate.com

Agency CP+B Copenhagen took Wiley's research to the next level, working with Rocket Brewing to engineer a beer that enables the average person to reach the 0.075 percent. This new beer, "The Problem Solver,” is a craft IPA featuring a bottle indicator to find your creative peak.  However, keep in mind that the agency does offer a note of caution: "Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite."

"We have often experienced that the best creative ideas, that we have come up with, are not necessarily done within the agency walls, but often at after-hours social gatherings at our local pub," said CP+B Copenhagen Managing Director Mathias Birkvad. "As an agency we believe that creative thinking can solve any problem. So why not take the idea a step further and use the beer to do something good?"

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
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