Whether you’re starting brand strategy from scratch or reviewing your business’s current strategy to make sure it reflects the goals for your business, there are a few key things you should know. According to a recent Business2Community article, here are 7 ways to nail down your best brand strategy.
You should know:
Who You Are. This may seem simple, but it can be more difficult than you expect. The more you know about who you are as a business, the better you’ll be able to communicate that to your customers.
What Makes You Special. It’s important to identify your unique attributes in comparison to your competitors, but it can also be valuable to see how you’re unique from a broader industry perspective. Things like how you run your team, how you interact with people online, what you value as a company, how you talk, how you look, etc, are all part of what makes your business special.
Your Purpose. This is one of the big questions and one that’s just as important for a brand to answer. Why does your brand exist? What is it designed to do? What’s your vision? Without a solid answer to these questions, your brand won’t be very meaningful or effective.
Your Audience. Identifying exactly who your brand wants to serve, what their interests are, where they spend time, and what they care about will guide your marketing efforts and your business development journey.
What You Are Doing. Your brand’s mission statement should very clearly explain what you’re doing and why. In addition, your daily business activities should tie back to these central goals.
How to Communicate. You can’t develop solid a brand communication strategy until you’ve answered the questions above. After you’ve identified who your brand is, why you exist, what you’re doing and for whom, you can figure out how to talk to your target audience and what kind of tone your brand should have.
Where to Invest Time. It’s true that where we invest our time is where we invest our lives. So, it’s also important to identify where the brand should be spending its time, both in person and online.