Day 3: A Morning of Design Heroes




By day 3 of any conference, we are tired. The days begins by 7am and doesnt end until the last blog post is written. Yesterday that meant after 10pm. But we dont complain. Its all good and we feel fortunate for the opportunity to be a part of the FUSE experience. (It doesnt hurt when we're presented with Mimosas and Cosmopolitans during networking breaks.) So even though we are a bit bleary-eyed this morning, the fabulous IIR masterminds know how to carry this FUSE frenzy forward for one final day.

The content here is always diverse and there is truly something juicy for every discipline represented amongst our audience. This morning, I assume designers grabbed seats early as if anticipating an iconic rock star taking the stage. Its not every day we have an opportunity to rub elbows with such design heroes.

Generally in life, I use the term hero sparingly. Dictionary defined as a person of distinguished courage or ability, admired for brave deeds and noble qualities makes this title pretty lofty and one that should be reserved for a very select group. But in this FUSE context, Im going with it. Because, you see, Im quite sure a large number of us consumed Marian Bantjes, Bruce Mau and Stanley Hainsworths words and images in such a way that fuel the work we all do to make the world a more interesting place. This is mentorship at its best. They embody the belief that it is possible to love what you do and do what you love.

No matter your age, profession or level of achievement, we all need someone to look up to. We need someone to inspire us to reach for more. We need someone to move us to make a difference. We need many "someones" in our lives.

This is what FUSE is all about. These leaders with distinguished abilities to design, lead and influence our culture, hang with us. We will share Mimosas at our morning break. Well all walk through the lunch buffet line together and some will even exchange awkward moments in the restroom. Ok, thats weird, but you know what I mean.

Heroes are the someones we need amongst us. Thanks to all our speakers for sharing your distinguished abilities.



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