Top 10 Reasons We Are Excited About FUSE 2015

It's absolutely freezing and all we can think about is - when will spring be here?! And with spring, comes FUSE, our favorite place to go for inspiration.  Here are the top 10 things we just can't wait for (outside of not putting on 5 plus layers just to walk out the door): 

1.      Keyu Jin. Know her? You should.  The world's foremost authority on what's coming next in the China economy with an uncanny ability to connect those macro-economic trends to what that means for both US based and global brands: http://bit.ly/1JQKPme

2.      Stories from the top brand and design leaders from every major company around like Samsung, General Mills, Kraft, Nestle, Kellogg's, Amazon, Allstate, Yahoo, Newell Rubbermaid, 3M and more: http://bit.ly/1JQKPme

3.     But it's not all go big or go home. Today, whether you work at a startup or not, there's huge value in learning to think like one.  Hear from two of the hottest newest comers - Goddess Garden and Kano Computer Kit. Lessons on Kickstarter and farmer's markets that can be even more effective than the traditional boardroom pitch: http://bit.ly/1apiIdS

4.      FUSE Salons FINALLY connect you productively through conversation.  Each day collaborate with fellow FUSEsters to identify key themes from the morning keynotes and translate them back to YOUR business and what matters most to you: http://bit.ly/1zKSqsm

5.      Get OUT of the hotel to learn and network. Check out the remarkable new Kraft HQ, spend an afternoon with a burgeoning group of designers at one of Chicago's most cutting edge public schools, or get a behind the scenes tour led by the brand execs behind Mario Batali's Chicago hot spot Eataly. Prefer to stay on property? Log a few hours with a monk and learn to unlock practical mindfulness admits the daily insanity to increase productivity and creativity: http://bit.ly/1zKSqsm

6.     Nothing beats a great story. FUSE is calling for 10 brave FUSEsters to join us on the FUSE Story Stage to share a story of a fortunate mistake. Hosted by SC Johnson, revel in a curated collection of silver linings, failures that opened entirely new doors and that one time when, though you were down, you were definitely not out: http://bit.ly/18pzMzH

7.     Learn from brands in transition and brands at the top. Kodak's newly appointed CMO has big plans for a comeback.  At some point all of us we will be at the helm of a brand that needs to reinvent or die, learn how at FUSE: http://bit.ly/1JQKPme

8.     Hear from the creator of Supersize Me - arguably one of the most influential and provocative documentaries of the last decade, Morgan Spurlock.  Now the Host of CNN's Inside Man, Morgan will share lessons in originality, storytelling and doing good: http://bit.ly/1JQKPme

9.     A full 3 day agenda loaded with provocative keynotes, ground breaking case studies, curated collaboration sessions and tons of opportunities to meet the very best in the brand and design industry.  Love a good party? We have that too - one every night: http://bit.ly/1wjSa2b

10.   FUSE believes in education for all. A part of your investment in your own continuing education will go directly to building a school in Kenya through our annual support of Change Heroes - a groundbreaking effort to build schools in the world's neediest areas.  Hear the story and get a progress report on the FUSE school here: http://bit.ly/18pzMzH

Are you with us? We sure hope so. Need some more inspiration?  Feel FUSE here in this exclusive video preview: http://bit.ly/1LMjU8A

FUSE 2015
Brand Strategy & Design, One Collective Voice
Ignite Inspiration
April 13-15, 2015
Loews Chicago Hotel

Want it all? Download the NEW brochure for full details: http://bit.ly/1Fjg4Ck

Use code FUSE15BL for $100 off the current rate. Register today: http://bit.ly/1Fjg4Ck

Cheers,
The FUSE Team
@NextBigDesign
#FUSE15
nextbigdesignblog.iirusa.com


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