Even the best client & agency relationships need to be evaluated...

Let’s get down to the facts:
Fact: 88% of clients claim to speak their mind freely to their agency while 36% of agency partners would agree
Fact: 90% of agencies say they truly understand their clients business but only 65% of the other halves agree

As you can see, there is a big disconnect here and it leads you to wonder what other vital information is your counterpart missing?

Join us next month at the Client & Agency Summit where we break down the walls in these relationships and get to the core of what you expect and need from your agency or client. We created this summit to expose the issues in seemingly perfect relationships and help you work towards being better… together.
Client & Summit brought to you by FUSE
December 9, 2014 // New York City

View the full agenda here: http://bit.ly/1ufiUON

Here’s the Inspirational Speaker Line-Up:
Sarah Armstrong
Director, Worldwide Agency Operations
The Coca-Cola Company

Brett Colbert
Chief Procurement Officer
MDC Partners

Ed McFadden
Senior Group Manager, PMG

Stephen Gates
Vice President and Creative Director, Global Brand Design
Starwood Hotels & Resorts Worldwide

Bob Kantor
Chief Marketing and Business Development Officer
MDC Partners

In the spirit of truly meaningful relationships, we are offering a group discount - Register 2 people for $800! Invite your client, or your agency representative, this is an event that you don't want to miss. Register here: http://bit.ly/11H3QUj


The FUSE Agency Client Summit Team
How many Snapchats have you sent within the last hour? When was the last time you chatted on the phone or saw the recipient in person? Snapchat is quickly becoming the new means for communication as the enticing image based, concise text focused, app allows users to conveniently keep in touch. While traditional advertising via TV, billboard, and radio are ongoing, advertising through a platform where users have chosen to accept ads and want to see them can bring effectiveness to another level. Consumers barely look up from their phones when walking the streets… or even driving, for that matter. What are they looking at? Snapchat, Instagram, Facebook- apps that require minimal mental engagement yet provide short and fast entertainment while walking down the street.

With about one in three millennials currently using the platform, it only makes sense for brands to step in and capitalize on the situation. Unique and eye-capturing content is the only route to take when trying to engage with consumers via the time constricting app. Snapchat allows marketers to connect with fans in a simple yet memorable way with the advantage of prompting impulse purchases due to the fact that the message will quickly vanish!

 Photo credit: LA Times.Business

From “snapping” coupons to consumers to offering sneak-peaks, this type of marketing is on the rise and will only continue to grow as these real-time, image-based apps emerge. Now lies a great opportunity to step in and start a trend of connecting with consumers before it too becomes commonplace.

Furthermore, Instagram has also become a great source for advertising. There is so much that can be captured in an image and distributed to “followers” that allow this platform to take giant strides in a marketing sense.

In choosing to “follow” a certain brand, the user commits to seeing all image posts that brand populates. In the consumer’s eye, the brand must narrow down their single post to the best, most memorable and action inducing image and/or saying to capture the attention of the user. In doing so, the consumer is no longer bombarded by continuous and exhausting ads as that ended up in “un-liking” a brand’s Facebook page in the past. Instagram creates a visually appealing platform for consumers to glance down at and connect to while on-the go.

Gain a competitive advantage by seeing who your followers follow. What other companies are they following? What are they posting? Any potential partnerships? How will you incorporate these ever-growing trends into your marketing plan?

Janel Parker, Market Research Consultant at SKIM, an international consultancy and marketing research agency, has a background in Marketing and Psychology from Cornell University. Her previous experience at a social media agency combined with her knowledge from SKIM provide for a unique understanding of the relationships between social media and marketing. She can be reached at j.parker@skimgroup.com.

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