Today, business leaders are completely and utterly focused on productivity. Meanwhile, creativity is the spark of a new idea so incredible that it interrupts whatever you’re doing to get it onto paper. Creativity leads to productivity, if that workplace environment is developed and nurtured in a way that allows the two to peacefully co-exist.
According to a recent Entrepeneur.com article by Boland Jones, founder and CEO of PGi, here are five ways that fostering creativity in your organization leads to productivity:
1. Encouraging creativity promotes no boundaries. No one knows where the next big idea will come from, but it won’t come from “the land of we’ve always done it this way.” Innovative ideas are shaping environments where creativity can flourish turns work into a place without boundaries, where the processes of last year can be forgotten.
2. Creativity tackles big problems. Productivity is often envisioned as dealing with the same tasks over and over. While this can be positive for business, it can also prevent workers from challenging themselves to tackle bigger problems. Encouraging creative thinking leads to employees' seeing the bigger picture and leveraging productive focus on issues with a deeper impact.
3. Fostering creativity shows employees they can change the workplace. Letting people make a visible, tangible impact on their work environment is a powerful motivator. No one wants to feel like a drone, mindlessly working through a task list having no apparent meaningful impact. One of the keys to nurturing a creative workplace is to give all workers a way to voice their ideas.
4. Creativity gets people emotionally invested. For many people, especially entrepreneurs, that passion comes easy. But for some, sparking that passion in the workplace requires a more motivation. Regardless of their department or role, workers who participate in the creative process can take ownership of an idea rather than a to-do list. When staffers can own an idea from the beginning all the way to its execution, they become more passionate and will work harder to see that idea come to life.
5. Promoting creativity removes the fear of failure. A key component of fostering a creative environment is giving people the freedom to fail. The fear of failure cripples creative environments as well as the flow of ideas and ultimately productivity. Fear keeps us coloring between the lines, removing all possibility of improving, streamlining or creating more effective ways to work.