Decoding the Design of Motivation – Rob Swan Presents at FUSE

At its best, design combines form, function and aesthetics as it tells an intuitive, immediate and meaningful story. Great design ideas tap into human consciousness beyond rational thought. They literally make us a feel a certain way, says Rob Swan, SVP, Executive Creative Director at Brandimage.

Rob will present “Decoding the Design of Motivation” at FUSE at on April 8, 2014 in Chicago. He’ll examine how design can be elevated beyond what is seen, but how it also defines what is felt. Don’t miss out on an eye-opening opportunity to see firsthand, how design can incite emotions to tell stories that spur action, gain trust and build equity.

Register for FUSE 2014, which takes place April 7-9 in Chicago. Rob will present “Decoding the Design of Motivation” on Tuesday, April 8, 2014 at 2:45 p.m. CDT.

As a loyal reader of our blog, you get an exclusive 15% off discount when you use the code FUSE14BL. So register today to meet Rob in person at FUSE!

We’ll see you there!

About Rob Swan: As SVP, Executive Creative Director for Brandimage, part of the brand development practice of SGK, and previously Executive Creative Director for Anthem Worldwide and Creative Director for the Kimberly-Clark Corporation, Rob Swan has been a tireless advocate for the brand-building power of design – responsible for both designing and defining agency creative workflow and methodology as well as global 360-degree visual equity management for a major global CPG company. His work has earned numerous awards and recognition for creative excellence.






Editor’s Note: This post is brought to you by Brandimage, a brand equity and design company, bound together by our passion to strategically create meaningful brands that seduce at the point of decision and consistently engage across all facets of the consumer experience.

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