Creative people invent, imagine, problem-solve, create, and communicate in new ways all the time. Today, every business requires creative thinkers in the form of scientists, engineers, technology innovators, business entrepreneurs, artists, writers and illustrators, designers, inventors, and educators. Creative people have the unique ability to think outside of the box which will lead the future.
Are you looking to hire for creativity? It’s possible for everyone to nurture his or her creative side, but research shows that fresh ideas come more easily to some people than to others. So, what should you look for when hiring naturally creative people?
A new study from Professor Øyvind L. Martinsen of BI Norwegian Business School has some suggestions. What you need to look for are traits that tend to be associated with highly creative individuals. To identify these characteristics, Martinsen gathered a group of artists, musicians, and marketing creatives and compared them with a control group of others in professions less associated with creativity. He found seven specific personality traits that stood out among the artistically inclined including:
Associative Orientation - Imaginative, playful, have a wealth of ideas, ability to be committed, sliding transitions between fact and fiction.
Need for Originality - Resists rules and conventions. Have a rebellious attitude because of a need to do things no one else does.
Motivation - Have a need to perform, goal oriented, innovative attitude, stamina to tackle difficult issues.
Ambition - Have a need to be influential, attract attention and recognition.
Flexibility - Have the ability to see different aspects of issues and come up with optimal solutions.
Low Emotional Stability - Have a tendency to experience negative emotions, greater fluctuations in moods and emotional state, failing self-confidence.
Low Sociability - Have a tendency not to be very considerate, are obstinate and find faults and flaws in ideas and people.
Martinsen noted that creative people are not always equally practical and performance oriented, and advising that an employer looking to bring creativity into her organization would be wise to conduct an analysis to weigh the requirements for the ability to cooperate against the need for creativity.
Amanda Ciccatelli, Social Media Strategist at IIR USA in New York City, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry. She can be reached at firstname.lastname@example.org. Follow her at @AmandaCicc.