FUSE is back.
Capsule will again attend to provide commentary and thoughts on the subjects delivered by lecturers. While the agenda is yet to be set, we are in a state of curiosity as to how these conference leaders will design the 2014 conversation.
We've explored the idea of “design the conversation” for a few years now. When asked to help our clients in social media, this has been our point of origin in the thinking that goes into social media planning. We've found it sets the right frame for building a social practice inside an organization.
So, it figures we’d want to set up a platform of conversations we’d like to see happen at FUSE this year.
History of FUSE: the conference has been around long enough to cover some history – not in the traditional manner, but in form that identifies the patterns and how they interrelate over time. The subjects within might include: type trends, dramatic moments, people who shocked the audience, failures (honesty is the new black), and perhaps even more details on the original story of FUSE.
Good Design, Bad Design: design is entering the board room with titles like CDO (chief design officer), which is a great moment but could also be a passing trend if those taking the seat don’t have answers to some provocative questions like “what is good design?” What better place to have this designed discussion than where thought leaders gather (FUSE) to discuss all things design?
Research + Design + Matrimony: let’s be honest, nothing in commerce survives the scrutiny of metrics and design isn’t going to get a pass with the statement, “Apple didn’t do research.” The two disciplines can get together for a happy marriage; we just need to be honest and respectful of each other. Let’s find a way to make these two fall in love and live happily ever after – we’ll all reap the rewards.
That’s the start of our list. Do you have others to add? We’d like to hear them either in comments or tweets. The time for design has come of age, we need to earn a permanent seat in the leadership of organizations.
Director of Client Experience