Love this Interactive Forum. It started a little late but was well worth experiencing.
We've all encountered those times when data might say one thing, and our guts say another. This session looked at how people defined 'gut' and made gut decisions. After the session ended I realized that gut is also forward looking; no amount of data will ever tell you what people want in the future, because, strictly speaking, the future is unknown. That's why it's important to be able to imagine the future.
Would've loved to have had more time with this session.
ZenStorming Solutions, LLC