One of the most complex relationships we have in life is with ourselves, and how we view and treat our bodies has become increasingly affected by society, culture and the media. Pearlfisher's insight into the future of the body will explore how the way we view and treat our own bodies is changing in a society increasingly affected by outside opinion.

Our transatlantic Pearlfisher Insight program focuses on four basic areas that underline the needs and wants of human behavior and therefore most relevant to brands and business. We have already looked at Taste: the future of food and drink, and Luxury: the future world of aspiration and its evolving expressions. Connection focuses on the structures and rules that will guide the future of our relationships and way of life but today we want to share some initial thoughts from our latest Body Insight which we will be unveiling in the not too distant future!

For Body, as with all of our areas of insight, we explore the big shifts that are happening, defining the leading edge by speaking to experts and opinion makers who are in the best position to shape the future. We combine this knowledge with our own explorations into the cultural and categorical changes happening around us to create blue-sky design concepts that build a rich picture of the future for brands. Our upcoming Body Insight report identifies 4 key shifts. Below is a brief synopsis of what to expect!

1) Today we are moving away from stereotypes. Beauty is unique, distinctive and inimitable. In the past we conformed to culture, in the future our constantly evolving, individual expression will challenge, change and create it.


2) Feeling the true value of time. We live in a society that encourages us to grow up fast, and then demands we aspire to stay young. In the future we will challenge archetypes and generalizations as the distinction between young and old becomes increasingly irrelevant.


3) Our health has never had more of a premium. We are embracing sport and science, pushing our bodies to new levels. In the future both illness and wellness will become integrated into our daily lives. We will be educated, empowered and confident. We will take control of our own health and demand knowledge and smart systems we can interact with.


4) Creating completeness for body and mind. In the future we will turn beauty outside in, look beyond self-expression and aside from age as we realize that the happiness we seek will ultimately come from achieving a more deep-rooted harmony.


Here, in our fourth blog post, we introduce these big shifts in our culture as they relate to the body, from a past where we transformed ourselves to look the same, to a future where we will transform ourselves to look different. Please watch this space for more inspiration from our latest insight study on the future of the body.

Next week we will share an introduction to what to expect from our Connection Insight that will cover the future of an increasingly connected world. To find out more about Insight at Pearlfisher please email jessica@pearlfisher.com

Jonathan Ford, Creative Partner, Pearlfisher will be presenting "Pearlfisher Insight: Seeing the Future" at the upcoming World Future Trends Summit. To learn more about the event, visit the website here. Readers of our blog can save 15% off the registration price with code FT12BLOG.

Rarely are you presented with the opportunity to step outside your office while still getting business done. To hear from industry superstars, to share stories of good and bad with like-minded individuals who face similar challenges and maybe even overcome or avoid challenges you may eventually face. To be a part of something bigger than yourself that contributes to the future health of an industry while also directly accelerating your job on a day to day basis.

We present to you, The International Shopper Insights in Action Event, because no other conference out there is as trusted for activating research at retail.
Shopper Insights in Action brings you the right mix of experience from leading Retailers to FMCGs to Service Providers.  Take a look at a sampling of companies already confirmed to participate:

AbuDawood
Advantage Group
Arla Foods AmbA
Asda
Bacardi
Barilla GeR Fratelli Spa
Beiersdorf AG
Binzagr
BrainJuicer
British American Tobacco
Business Analytica
Campofrio Food
Carlsberg Breweries
Category & Trade Company
Coca-Cola
COOP Denmark
Danone Group
Douwe Egberts Nederland
Energizer
Entyce Ferrero Spa
G2
General Mills UK
GfK
Google
Halfords
Hasbro Europe
Henkel AG & Co KGaA
Houtshop Van der Gucht
Ipsos
Johnson & Johnson
Jordan PHC
JT International SA
JTI Marketing & Sales
Kantar
Kantar Retail
Kantar Worldpanel
Kepak Group
Kodak UK
Kraft Foods Europe GmbH
Lego Mars Nederland
Mars Petcare Russia
Metro Cash & Carry
Migros
MITTEL MGU Market Research & Consulting
MMR Research Worldwide
Nestle SA
Newell Rubbermaid
Nokia
Nomura Research Institute
Omega Pharma NV
Omnicom Research Group
PepsiCo
Perception Research Svcs
Philips Consumer Lifestyle
Philips Lighting
Planet Retail
Quirk’s
QVC
Red Bull GmbH Red Dot Square
Relish Research
Research Now Netherlands
SAB Miller
SCA Hygiene Products SE
Shell
The Silver Spoon Company
Tiger Management Services
TNS
TNS Global
TNS Russia
TNS Sofres
Tobii Technology
Unilever Netherlands BV
VF Europe – Wrangler
Vision Critical
Vrumona
Wrigley UK

And if meeting the above companies isn’t enough, here are the key takeaways that set Shopper apart from other events:

• Corporate Matchmaking – Connects you with like-minded attendees to co-create the next big idea
• Shopper Connect – A private networking site for attendees to schedule meetings, review the agenda and download presentations post conference
• Unmatched Networking – It’s where relationships are made and partnerships happen
• Executive Summary -Highlights key learnings from the event that you can take back and both implement and share with colleagues
• Event Debriefing Powerpoint – A convenient document that helps your organize your takeaways from each session you attend

Bringing you the best in expertise, the right content and the extensive networking you need to navigate the rapidly evolving multi-channel retail landscape, The International Shopper Insights in Action Event is an experience you don’t want to miss.

Register today and SAVE: Mention your VIP Code to save 15% off the standard and onsite rate: SHOP12BLOG

Online: www.shopperinsightsintl.com
Call: +1.941.554.3500
Email: register@iirusa.com

* Republished from www.myshopper360.com 

Luxury is by definition excessive. We don't need it we purely desire it. But our desires change with our culture and our values. And it is luxury that takes brands to their ultimate expression.

Our transatlantic Pearlfisher insight program focuses on four basic areas that underline the needs and wants of human behavior and is therefore most relevant to brands and business. These four areas are Taste, Body, Connection, and Luxury. Our Luxury Insight explores the big shifts in the world of luxury by looking at cultural and categorical change to unearth the future trends and discover the leading edge. We speak to the experts and opinion formers who are in the best position to shape the future, then explore the changes we see to create concepts that build a highly inspirational, imagined picture of the future of luxury.

Our most recent study shows that in the past luxury was about one ideal but in the future it will be about many ideals. We have reconciled these key ideals into a series of shifts. Below is a brief synopsis of these shifts and the future brand concepts that we have designed.

1) Shift: From Established to Emerging Ideals – Historically, luxury has been rooted in the West but a new global audience driven by diversity is drawing inspiration from new cultural nuances and opening up dramatic and dynamic new languages of luxury.

Concept: Rever; a new luxury brand that celebrates both East and West by creating the ultimate union between the two. It is one brand made of two parts perfectly mirroring each other – strikingly different yet completely connected with admiration, attraction and fascination.




2) Shift: From Indulgent to Ultimate - In a world where the proportion of high net worth individuals is growing at an exponential rate, we're looking for increasingly innovative ways in which to showcase our wealth and status.

Concept: 10,000 X; a service that helps reveal and hone your natural talents in a world where money is no object and the ultimate luxury is genius.



3) Shift: From Surface to Depth - a Tiffany trademark is a pure and aspirational affirmation of love. In a future where individuality rules and the complexity of love is celebrated, not hidden, Tiffany will challenge it's own norms.

Concept: TBC by Tiffany; a new type of statement; a bespoke, metamorphic jewelry service that affirms not just the beginning of love, but also its magnificent evolution. One piece of jewelry with unlimited alterations. A perfect way to tell the world how powerful and rich love truly is.



4) Shift: From Excess to Asset - Human beings are incredible feats of natural engineering but we often struggle to function at optimum potential. The easy answer is escapism, the aspirational solution is a way to stay put with tools of the future that allow us to function at our most powerful at all times.

Concept: Audi Principium; a future-focused solution; a state of the art, human fine-tuning service that uses four powerfully precise mechanisms to strip away our frivolous excesses and re-set us. It's the ultimate experience; transforming us into sharp, well oiled machines of unforgiving focus.



Next week we share our Body Insight. To find out more about our Insight offer please email jessica@pearlfisher.com

Jonathan Ford, Creative Partner, Pearlfisher will be presenting "Pearlfisher Insight: Seeing the Future" at the upcoming World Future Trends Summit. To learn more about the event, visit the website here. Readers of our blog can save 15% off the registration price with code FT12BLOG.
Old-meets-new: Jonathan Ive, lead designer at Apple
will be designing a limited-edition camera for Leica
Sometimes it feels like it is hard to walk out of a session at Fuse without hearing a least one mention of that beloved brand "Apple."

Last year, for example, Vince Voron told us the story of Apple's "jewels," and ever since the original iMac and iPod Apple has been on a steady march of innovation, first earning itself the preference as designer's choice and eventually making the competition seem downright dowdy in comparison. We even made a Pinterest board entitled "Inspired By Apple" the brand popped up so frequently.

However, the recent Fast Company article "Will Apple’s Tacky Software-Design Philosophy Cause A Revolt?,"and the less than stunning reveal of the new iPhone 5 seem to be early harbingers of a trend: are we tired of Apple's designs? Fast Company's Austin Carr derides the skeuomorphism in Apple's software "calendars with faux leather-stitching, bookshelves with wood veneers, fake glass and paper and brushed chrome" and notes "Apple iOS SVP Scott Forstall is said to push for skeuomorphic design, while industrial designer Jony Ive and other Apple higher-ups are said to oppose the direction."

It was interesting then to see that Jonathan Ive is currently working on an (extremely) limited edition camera for Leica. Design hasn't begun yet, so it remains to be seen what the camera will look like, but Leica cameras generally maintain many original design details in an increasingly digital world. I'll definitely be keeping an eye peeled to see what comes of this.

In the meantime, what do you think of Apple's recent design choices? Are you still eagerly queuing and per-ordering their products? The brand has built up a lot of love amongst it's consumers (HP CEO Meg Whitman is a fan, for one) and until sales start dropping or another company starts offering a superior experience, we can't imagine those jewels going anywhere.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com



CALL FOR PRESENTERS:
FUSE: Design & Culture // Brand Identity & Packaging


From: Krista Vazquez, Conference Director, IIR
Re: FUSE: Design & Culture // Brand Identity & Packaging
Event Date: April 8-10, 2013
Location: Chicago, IL
________________________________________
Submissions due Friday, September 21, 2012
Submissions are accepted on a rolling basis so early submissions are encouraged.

Your Opportunity
Production has begun for FUSE 2013. FUSE unites top design leaders and brand executives to share stories about fusing strategy and design to ignite brand passion and growth. The 17th annual FUSE is taking place April 8- 10, 2013 in Chicago, IL.

Our theme this year celebrates the brilliance and opportunities born from a collaborative approach to building brands. One that marries design in all its forms, culture and strategy. Specifically, we will delve into graphic design, industrial design, digital design & social media, brand strategy, packaging, leadership, trends and culture.

We are actively recruiting speakers to bring FUSE to life in 2013. The submission deadline is Friday, September 21, 2012. Proposals will be accepted on a rolling basis so early submission is encouraged.

Added Bonus: All speakers will receive complimentary admission to the entire event (a $3,000+ value).

The Crowd
Each year, hundreds of leaders converge at FUSE to advance their brands, businesses, and careers … and to get inspired by our speakers’ stories. Attendees have a diverse set of expertise - graphic design, marketing strategy, brand management, package design, art direction, structural design, digital design, consumer insights, trend forecasting, and design research. Industries represented include consumer packaged goods, retail, industrial manufacturing, technology, financial services and health care among others.

Presentation Options
These content areas will be addressed at FUSE 2013:
• Design & Creative
• Brand & Marketing Strategy
• Trends & Insights
• Global Design & branding
• Social Media &digital design
• Structural & Industrial design
• Packaging
Please do not feel limited by the list above. We are happy to consider topics not listed here that you feel would add value and be appropriate.

Formats include
1. Standard presentation (30 - 45 minutes long)
2. Interactive ideation and brainstorming sessions to engage the audience in discussion (30 - 45 minutes long)
3. Panel with 3 – 4 people debating/discussing a particular topic (30 - 45 minutes long)
4. One on one interviews (15-20 minutes)

Speaker Benefits
Why do speakers want to be part of FUSE? To:
• Advance the purpose and value of using design to tell a brand’s story
• Position their company as one that values brand identity and design
• Reinforce their own position as a leader
• Share results of an exciting project
• Network with other industry leaders and participate in high-level discussions Submission Guidelines & Deadline

For consideration, please e-mail Krista Vazquez at kvazquez@iirusa.com with the following information by Friday, September 21, 2012.
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, phone and e-mail
• Title of presentation
• Brief overview of the presentation (1 short paragraph plus 2 bullets that illustrate audience takeaways): Please note: if your proposal is selected, portions of this description will be printed in the brochure and used online to promote your participation
• Brief speaker biography

SPECIAL NOTICE TO VENDORS, CONSULTANTS & SOLUTION PROVIDERS

Whether you are looking to build awareness, generate new business or strengthen existing relationships – a presence at FUSE will help you achieve your goals. Be at the right place at the right time. A limited number of sessions on the program are reserved for our event sponsors. Solution providers who wish to become part of the program should contact David Smith at 646-616-7627 or dsmith@iirusa.com

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in FUSE. Check back for updates on the program at www.iirusa.com/fuse.


All the best,

The Fuse Event Team
Consumer insights continue to be a consistent foundation for marketing strategy, business innovation and product development decisions. And now, with the digital and social world giving way to a multitude of new methods to gain feedback and assess consumer attitudes and behaviors, how does this impact you - the USER of research and insights?

Find out what's in today's research toolbox, both new and traditional methods during Methodology Assessment: An End Users Guide to the Research Arsenal at The Market Research Event...for Non Research Leaders. Research leaders from TIAA-CREF, CVS Caremark, Microsoft and CitiGroup will share the definitions and differences between quantitative, qualitative and social listening.
For more information on this session and the rest of the event, download the full agenda.

The Market Research Event for Non Research Leaders is co-located with The Market Research Event, November 12-14, 2012 at the Boca Raton Resort & Club in Boca Raton, FL. With shared keynote sessions and receptions, this unique opportunity will not only empower your end users with hugely valuable knowledge, but will provide a great opportunity for you to strengthen your own working relationships with your team. As a reader of this blog, when you or non-market research colleagues register, you save 15% off the standard rate when you mention code NMRL12BLOG. If you have any questions about this year’s event, feel free to contact Jennifer Pereira.
What is around the corner for the world of food and drink brands? Is our health and that of society our most sought after wealth? Have we turned our backs on the perfection offered by industrialization? How are we gaining unadulterated pleasure through food?

We all need food and drink and these things should be a basic, nurturing pleasure. But when it comes to our health and the depletion of the world's resources, food and drink become a contentious and serious topic for debate by governments, brands and businesses.

Our transatlantic Pearlfisher insight program focuses on four basic areas that underline the needs and wants of human behavior and is therefore most relevant to brands and business. These four areas are Taste, Body, Connection, and Luxury. Taste Insight: the future of food and drink; Body: the future ways in which we will view our bodies; Connection Insight: the structures and rules that will guide the future of our relationships and way of life, and Luxury: the future world of aspiration and its evolving expressions.

We explore the big shifts that are happening in each of these areas, defining the leading edge by speaking to experts and opinion makers who are in the best position to shape the future. We combine this knowledge with our own explorations into the cultural and categorical changes happening around us to create blue-sky design concepts that build a rich picture of the future for brands.

Today, we want to share some of our Taste Insight. This explores how our relationship with food is changing, what this will mean for food and drink brands moving into the future, and how this will effect us all on a personal, social and commercial level.

Our most recent Taste report identified 3 key shifts. Below is a brief synopsis of our findings and one of the blue-sky concepts that we created.

1) Shift: Fake to Alive - Our personal health and that of society and our environment. How can we create a world that makes the best of all the natural goodness available to us?

Understanding our individual health should be instinctual but the commercialization and changing nature of food has distracted us from our natural instincts of what to eat. In the future we will look to brands that can help simplify and enhance our choices, creating a new world that makes the best of the natural goodness available to us.

Concept: Dirty Food; a brand that reinvigorates children’s relationships with food and educates them about the origins of their food.

 

2) Shift: Easy to Enduring - Our interest in the cultural, communal and educative value of food production and our desire for real gestures that feel natural and instinctual.

We are looking more deeply into the sources of our food. We no longer desire the perfection offered by industrialization, with highly processed and preservative-laden products. We want to embrace the rich, intense and time-honored experiences that center us and give our food real substance.

Concept: Preserve; a brand that draws attention to the natural history of our food; the beauty of methods passed-on, of secret recipes and traditional cooking.



3) Shift: Indulged to Inspired - Our wish to escape through extreme fantasy, where creative direction in food opens up new worlds of delight. Food is experiencing a renaissance of creativity - a return to both art and unadulterated pleasure. We explore this new creative direction in food, and the aspiration, fantasy and exciting symbolic worlds that this movement is opening up.

Concept: Seasonaire; a brand that provides as much specialness and glamor in gourmet food as is found in exclusive boutiques and the iconic fashion houses.



Next week we will share our Luxury Insight and the exciting blue-sky brand concepts that have arisen from shifts that highlight the future of the luxury world. To find out more about Insight at Pearlfisher please email jessica@pearlfisher.com

Jonathan Ford, Creative Partner, Pearlfisher will be presenting "Pearlfisher Insight: Seeing the Future" at the upcoming World Future Trends Summit. To learn more about the event, visit the website here. Readers of our blog can save 15% off the registration price with code FT12BLOG.  
Replenish, whose CEO Jason Foster encouraged us to
"Just Wash The Spoon," is now available nationwide.
I came away from Fuse 2012 (and I'm probably not alone here) basically obsessed with our new unofficial mantra "just wash the spoon." It's been great in the subsequent months to look at some of the amazing work different brands are doing to be more sustainable. For example, the video below explores a campaign for Volkswagen: The Bluemotion Label.



Volkswagen was able to encourage South African consumers to recycle a whole magazine by including a mailing label within the pages. AdWeek reports:
"Following the edible print ad and the test-drive print ad, here's a magazine insert from VW South Africa that embodies its green message—for the automaker's eco-friendly BlueMotion technology—by including a pre-paid mailing label you can use to send the magazine to a recycling plant."


With so many automakers struggling to reach the millennial marketplace, perhaps messaging like this could be the differentiator.
'DryDye' Adidas shirts via Treehugger.com
Volkswagen isn't alone in trying new strategies, many brands are trying to creatively reach eco-conscious consumers. Adidas is another example, launching a program to use ‘DryDye’ technology in its production to dye 50,000 T-shirts and save the equivalent of a full-sized swimming pool of water. Is your brand doing anything to go green this year? What inspiring campaigns have you seen lately?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com
Change is both frightening and exciting and, ultimately, when it comes to brands and business, it is both desirable and necessary. As designers, it is integral for us to be able to open up new ways of seeing the future, and this is why Insight is one of our core foundations at Pearlfisher.

As designers we are in the business of change. And from our point of view, we believe that Insight is all about understanding this change to create a rich and stimulating 'big picture'. To truly see the cultural changes impacting the future of brands. Then with this knowledge we can create bespoke Insight and new futures for specific brands. Ultimately, Insight is fundamental to our work because it shows us to look beyond today to see the possibilities so that we can design for the future.

But to fully explain what we do and how we do it, we wanted to share some selected Q&A's from a recent interview conducted with our very own Insight Director Sophie Maxwell.


What is the Pearlfisher methodology?

We create Insight by looking at change from all perspectives, to define the big shifts that are happening and show what this all means for the future. Our knowledge comes from our ongoing examination of the leading edge. By speaking to opinion formers who we believe will shape the future in their respective fields. We believe that Insight is about understanding change and creating a picture of the future that informs and inspires us. Our Insight programme feeds our entire culture here at Pearlfisher.

Who are these opinion formers?

We speak to a wide spectrum of people globally to get a rich and diverse picture. We are continuously adding to our network and our sources change for every area and brief but they range from the technological opinion former – the innovators who invent new processes and materials – to the street opinion former – people at the grassroots who are influencing culture here and now – and everything in between.

How do you use and process these opinions?

The distillation of these opinions gives us a deep understanding of what kind of change the future will bring and the opportunities open to us. We can then take this future perspective into everything we create, from new brand directions to fresh ideas and original expressions which we then apply in three ways through what we call the three 'c's' - cultural insight, category insight and creative insight.

Technology is driving the whole world forward so quickly. How does this impact on what you are doing?

The advances of technology are obviously having a huge bearing on everything and of course technology plays a huge part in framing what we do. There are four areas that underline the needs and wants of human behaviour and therefore that are most relevant to brands and business and we centre our Insight Programme around these: Taste – the future of food and drink; Body – how our relationship with our bodies is changing; Connection - which explores the changing structures of society and how we relate to one another and Luxury - exploring the future of our aspirations.

So, you're truly designing the future. Is this really different from other methodologies?

We specifically interpret knowledge with our design expertise to create design and brand concepts that actually show just how a new and emerging picture of the future will look. We are not just imagining the future but designing it and giving our clients something that is more tangible and comprehensive. Twice yearly our whole teams in New York and London take focus on a different key area of insight. We then design blue sky concepts that bring to life our visions in a tangible way - so we truly are designing the future! Through the collective expertise of all our teams Insight feeds our entire culture and becomes the basis for everything we create.

Next week we'll share some of our insights and blue sky concepts on the future of Taste.



As Head of Insight at Pearlfisher, Insight Director  Sophie Maxwell leads a highly creative team who are responsible for painting a complete picture of the future for the agency, informing and inspiring in the most imaginative ways and creating the foundation that is essential to design.

With a degree in fashion from Central St Martins and a background in the fashion industry, Sophie takes insight to a whole new level using her visual expertise to bring together global culture, design aesthetics and brand language. Over the past ten years, she has helped shape the visual expression of both niche and multinational brands, from financial services to food, beverages to luxury and beauty. Beyond Pearlfisher clients, she takes her wealth of design experience into the public domain, sharing her perspectives on how brands can embrace change and create the future.

Jonathan Ford, Creative Partner, Pearlfisher will be presenting "Pearlfisher Insight: Seeing the Future" at the upcoming World Future Trends Summit. To learn more about the event, visit the website here. Readers of our blog can save 15% off the registration price with code FT12BLOG.
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