The Back-to-School shopping season is rich with insights on the economy and where retail is headed and its a nostalgic season for us as well. It harkens a fresh start - filled with excitement about the future.

 As we prepare for the International Shopper Insights in Action event in October, we would like to offer you a chance to spend this transitional time of year preparing your minds for the road ahead as well. In addition, we would like to thank you for being part of our thriving Shopper Insights in Action community: attending our events, reading this blog, sharing with us on Facebook, making our LinkedIn Group 10,400-members strong, and chatting with us on Twitter.

Dr. A.K. Pradeep, CEO & Founder, NEUROFOCUS and Author, THE BUYING BRAIN, will present a keynote address on the Seven Dimensions for Shopper Marketing Excellence in Amsterdam, Netherlands, at the International Shopper Insights in Action event on October 24-26, 2012. To learn more about his session, visit www.shopperinsightsintl.com. We hope you can join Dr. Pradeep for a fascinating look into how consumer neuroscience is remaking marketing and retailing in the 21st century in October.

In the meantime, we have a copy of his book, The Buying Brain: Secrets for Selling to the Subconscious Mind, along with copy of Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information by Christopher J. Frank and Paul F. Magnone, and The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency by Liz Crawford to giveaway to our community.

  Please enter here to win the book set.

As summer is quickly drawing to an end the Shopper Insights in Action International team wanted to send a quick reminder of two Shopper events you don't want to miss!

Shopper Insights in Action International - Keynote Spotlight

America, Belgium and China: A Retail Marketing Perspective of Three Countries/Continents presented by Stephen Smith, Chief Marketing Officer, ASDA

The world is getting smaller by the day, habits and behaviours are converging, many brands are universal - yet every market is unique and proud. Stephen shares his experiences, thoughts and insights about the changing customer, the impact of country culture and the role and management of marketing across the world; having been a retail CMO in these three regions. See the Full Programme here
Stephen Smith 

ASDA is just one of the leading retailers represented at The International Shopper Insights in Action Event. You will also hear from: Arla Foods, Google, Danone Group, Migros, Nokia, Energizer, Kodak, Philips Consumer Lifestyle, Lego, McDonald's Europe, Newell Rubbermaid, Tiger Brands, Wrigley, Ominicom Media, Pepsico Europe, Metro Cash & Caryy and many more. To see the full speaker faculty and for more information visit our website.




Plus....Preview The 2012 Shopper Insights in Action International Event:
Join us for a Complimentary Webinar on 
THE ART OF SHOPPING: HOW WE SHOP & WHY WE BUY

Date:  Thursday, 16 August 2012
Time: 10:00 AM EDT
Subject: Join Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store - WPP, in a conversation to shed light on consumer and shopper habits and what prompts their behaviour.

In this free webinar, you'll learn:
How the latest learnings from neuroscience illustrate the realities of decision-making
How consumer and shopper insight can link together to create maximum impact at the point of purchase
What retailing will look like in 2020, particularly how off and online will migrate
The future for brands in that new world

This complimentary Webinar is an exclusive preview of Siemon Scamell-Katz' keynote address at the International Shopper Insights in Action Event, taking place on October 24-26, 2012, in Amsterdam, Netherlands. Register for this Webinar here.


Register to attend the International Shopper Insights in Action Conference.

* Save £200 - Register by 31 August  2012

Online: www.shopperinsightseventintl.com
Call: +1.941.554.3500
Email: register@iirusa.com




At Fuse 2012, we all walked away with a new, if unintended, mantra: "just wash the spoon." In a world increasingly taxed by waste, the Fuse community found itself coming together to commit to higher levels of awareness and sustainability. But where can sustainability and design meet? It's a question we've been mulling over here in the Fuse offices, and one we hope to explore here on the blog. Next Big Design contributor Phil Ng came across one field where the two are frequently meeting: design for low income housing. Read on for an exploration:

Building Sustainably: Making an Impact in Low Income Communities 

Sustainability is a nice big ideal. The idea of creating a structure, whether commercial or residential, which can generate the smallest impact on the environment with the potential to produce its own energy is the overall goal; however, even for green design enthusiasts of means, costs of transforming a home into an energy efficient and sustainable dwelling can be daunting. For low income families, there is rarely an opportunity to attempt such improvements.

In recent years, a developing trend finds architects widening their gaze to provide low income families with sustainable and energy efficient homes in a growing number of cities. Over at ElleDecor.com, Molly Kincaid posted a piece centered around the emerging trend of architecture transforming low-income housing into sustainable and well-designed homes in parts of California.

Recently The National Low Income Housing Coalition released a study that stated that San Francisco is home to the most expensive place to rent in the country. “In San Francisco, a studio apartment costs upwards of $1,500 a month.” Many residents of San Francisco are unable to generate such funds and when it comes to low-income housing "impersonal, poorly built, high-density "projects" feel more like a punishment to the people who live in them than a gesture of support."

A new crop of designers and architects are attempting to remedy this situation with projects like The Plaza Apartments in San Francisco. Built to house, “the destitute, many of whom are also plagued by drug addictions and psychological problems,” The Plaza Apartments features a concrete outer finish with colored panels for a sense of modernity, while a photovoltaic roof generates much of the power. Utilizing these techniques, as countering costs for electricity via solar power, a typical unit is available to rent for $380 to $440 per month. This new wave of low income housing attempts to improve not only the lives of the formerly homeless, but also reinvigorate the neighborhoods with colorful design.

Head over to ElleDecor.com to read Molly Kincaid go further in detail of the emergence of sustainably built low income housing in Los Angeles, New York City, Chicago, and New Orleans.

The rebuilding of New Orleans has quickly become a hotbed for development of green and sustainable building practices. In order to allow previous owners to move back to their once ravaged city, new homes are being built more intelligently and designed to reduce damage from future weather hazards. Over at InHabitat.com, Charley Cameron posted a piece centered on the rebuilding of the Lower 9th Ward of New Orleans. A movement has emerged from coming from the “Make It Right Foundation”, founded by Brad Pitt, focused on rebuilding the Lower 9th Ward of New Orleans in the aftermath of Hurricane Katrina. Since 2007, Make It Right Foundation has been investing much time and effort in, “constructing innovative sustainable housing”.

In latest developments, Brad Pitt has signed on Frank Gehry, Pritzker Award winning architect, to design models to be the latest in green home design. These new homes will be two stories tall and topped with a solar panel roof. Designed in a “Double Shotgun” architecture, these compact homes are expected to attain LEED Platinum Certification; the highest in energy efficiency and use of sustainable features that the Leadership in Energy and Environmental Design awards to a particular building.

Kitchens will be outfitted with sustainably harvested wood to be used for cabinets, Energy Star appliances, and countertops composed by 75% recycled materials. Home utilities will also be given the platinum treatment with solar modules, producing 4 kilowatts, on the rooftop, as well as tank-less water heaters, which cut energy consumption.

In order to withstand impending hurricane winds and flooding, each home will be outfitted with a wide array of defensive structures. Window frames will have protruding pegs at each corner in which sheets of Kevlar can be attached for protection against high speed hurricane winds. The foundation of each home will be elevated two to three feet above the minimum regulation height recommended in each specific area to reduce risk of damage in times of flooding. The streets are even modified with a permeable material in which rain from heavy storms can drain more easily.

Currently the prototype of this highly stylized, energy efficient, sustainably feature rich homes cost in the area of $300,000. The “Make It Right Foundation” is aiming to reduce costs of these Frank Gehry designed, two-family homes to cost near $200,000. Comparably, current single family homes in the region being built by “Make It Right” cost $150,000.

Phil Ng is a Social Media Analyst at IIR USA with a specialized focus on technology and technology culture. He may be reached at PNg@iirusa.com.

Join Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store - WPP, in a conversation to shed light on consumer and shopper habits and what prompts their behaviour.

Everybody IS a shopper—a fact no company can ignore.

From the result of 20 years of pioneering research, Siemon shares thoughts for using shopper understanding to create strategies for growth in developed and emerging markets. In his new book, The Art of Shopping: How we Shop and Why we Buy, Siemon examines how well we really KNOW the shopper, questions the formalized decision-making process, the role of the retailer and advertiser and gives some thought to the future of retail. In this free webinar, you'll learn:

How the latest learnings from neuroscience illustrate the realities of decision-making
How consumer and shopper insight can link together to create maximum impact at the point of purchase
What retailing will look like in 2020, particularly how off and online will migrate
The future for brands in that new world
Submit your questions in advance and invite your network to attend.
Hashtag: #WhyWeBuy


Date: Thu, Aug 16, 2012 
Time: 10:00 AM EDT 
Duration: 1 hour 
Host(s): International Shopper Insights in Action 

Presenter Information:

David Roth
David Roth: CEO, The Store - WPP
Europe, Middle East, Africa and Asia 

Siemon Scamell-Katz: One of the world’s leading experts in consumer behaviour. His clients include Coca-Cola, Unilever, SABMiller, Procter & Gamble; Tesco, Asda, and feminine brands such as Neutrogena, Oil of Ulay, and luxury brand Christian Dior.

Siemon Scamell-Katz
In his late twenties, Siemon founded market research agency ID Magasin which he later sold to TNS, part of the WPP Group, and the world’s largest Custom Market Research agency. Today Simeon is Global Consulting Director at TNS Retail and Shopper. Always at the forefront of shopper behaviour analysis, he regularly speaks at international conferences offering cutting-edge insights into consumer habits and needs.
Please visit www.tnsglobal.com for more information.


This complimentary Webinar is an exclusive preview of Siemon Scamell-Katz' keynote address at the International Shopper Insights in Action Event, taking place on October 24-26, 2012, in Amsterdam, Netherlands. Visit www.ShopperInsightsIntl.com to learn more about the world's most trusted conference brand for activating research at retail. We hope to see you there!


Real innovation comes from uncovering real insights. Understanding needs, purchasing behaviour and changing lifestyles of your consumers is critical to being able to deliver on their future needs. It requires the collaboration of the entire customer team - from insights creators to marketing folks to category management leaders.

100% focused on the collaboration to drive the action, The International Shopper Insights in Action Event experience brings together the right mix of stories and experiences offering a diversity of expertise:

Uniting more than 35 countries and 300 attendees to explore, debate and respond to the evolving shopper ecosystem
Content you can count on by the leading minds in shopper research, marketing and category management
The right mix of keynote speakers offer you the growth and diversity you need to power the next great phase of shopper-marketing excellence
100% all new business cases, never repurposed or repeated
The right people - 70% of our attendees are from FMCGs and mega retailers

The only thing that rivals the Shopper Insights in Action 2012 visionary keynotes, thought provoking speakers and jam-packed agenda is the networking. It's where relationships are strengthened. See for yourself in this new and exclusive video below from The International Shopper Insights in Action event.


Download the programme to see the full speaker faculty and agenda details. Last Chance to Save £300 ends this week - Register by This Friday, August 3rd, 2012.

Register Today:

Online: www.shopperinsightsintl.com
Call: +1.941.554.3500
Email: register@iirusa.com


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