Isn't it time for "a meeting of styles"?

Welcome to the REVIVAL of Future Trends, Welcome to the World Future Trends Summit. As the world becomes so interconnected and cultures collide, navigating the trends scene can become even more complex.

That's why we've designed a "meeting of styles", a more global approach to trends integration, incorporating content from US, Asian Pacific, Latin America, and EMEA.

Here are some of the highlights from this year's program:

• A Whole New Format for a Whole New Event. A holistic format that offers an innovative and realistic approach to trends. Include Business Cases, Global Keynotes, and Workshops. Download the brochure to see full descriptions.

• Global Keynotes. High-level Keynotes hit the stage to talk about the newest worldwide trends, insights and innovations.
o Joe Sabia, Digital Producer & Creative Consultant
o Daniel Epstein, Founder, Unreasonable Institute
o Tom De Blasis, Global Design Director, Nike
o Luciana Stein, Head of south & Central America, Trendwatching.com
o Toffael Rashid, Regional Director, Planning, Leo Burnett Asia Pacific
o Bas Verhart, Co-Founder and Executive Director, THNK - The Amsterdam School of Creative Leadership
o Rob van den Dam, Global Telecommunications Industry Leader, IBM Institute for Business Value (IBV)
o Jonathan Ford, Creative Partners, Pearlfisher
o David D. Burstein, Author, Fast Future: How the Millennials are Shaping Our World
o Steven Van der Kruit, Creative Director & Visionary, Firmenich Perfumery
o Jaspar Roos, Chief Inspiration Officer, ABN AMRO
o Download the brochure to see full speaker list.

• Eleven Real World Business Cases. Corporate practitioners present realistic view of trends in action and reveal projects that worked, ones that didn't, and what was learned along the way.

• Six Workshops. Learn the fundamentals behind trend implementation and application. From Rapid Prototyping, to Scenario Testing and Trenz®Walk, you will learn the best in trend analysis and exploration.

• The Return of Trenz®Walk. Spotting trends isn't about finding that one next big thing; it's about observing change, what's new, what's the same, what hasn't changed over time, what has evolved, what has disappeared completely. As "cultural anthropologist", you will go on a voyage of discovery into the latest trends. *Trenz®Walk is limited to 25 participants per session on a first come first serve basis. The sessions will sell out so register now.

• Global Focus. As the world becomes so interconnected and cultures collide, navigating the trend scene can become even more difficult. We've created a holistic format that offers an innovation and realistic approach to trends, incorporating content from around the world: US, Asia Pacific, Latin America and EMEA.

• Tangible Take-Aways to Bring Back to Senior Management. After each session, your team will work together to create a PowerPoint that will be immediately distributable to your colleagues when you leave the event.

Visit our website to see the speaker list and download the brochure for full session descriptions.

Imagine what it's like having the knowledge of the future at your fingertips. A crystal ball of free flowing information that directed and guided your every business decision. Someday maybe, in the meantime, we can get you close...
The World Future Trends Summit will help you and your organization build the framework you need to stay ahead of change and shape a profitable future.

Register as a reader of our blog with code FT12BlOG and save 15% off the standard rate. Visit our website to register.

Hope to see you in Miami this October,
The Future Trends Event Team


Follow us on Twitter: http://bit.ly/iwgurV
Become a fan on Facebook: http://on.fb.me/j1FMxK
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The 2012 Summer Olympic Games in London aren't due to begin until July 27, yet already every time I find myself watching Hulu, I am greeted by Proctor & Gamble's "Thank You Mom campaign"

As this story on Fox Business points out:
The Olympics have 11 so-called TOP (The Olympic Partner program) sponsors, including Visa (V), Procter & Gamble Co. (PG) and Coca-Cola Co. (KO). TOP sponsorship can mean exclusive rights in industry categories and the ability to use Olympics images and trademarks around the world.

Olympics TOP sponsors likely pay about $100 million for a four-year commitment, said Jim Andrews, senior vice president at sponsor consulting firm IEG, who added that typically sponsors then spend three-to-four times the sponsorship amount to plan and execute the associated marketing campaigns. In other words, being a global Olympics sponsor could mean a commitment of close to half-a-billion dollars.


With that much invested, it's hardly a surprise that these TOP sponsors are early out the gate with their involvement. But there are two interesting trends I've noticed when it comes to Olympic brand involvement in 2012.

1. The ‘Socialympics' or The Most Digital Olympics yet.

Perhaps the advertising world has been properly shaken by the chart below, recently published by The Atlantic.








Or perhaps it is simply a natural progression, as social media grows comes into it's own in a way that simply didn't exist previously. Linda Boff, digital and advertising director at GE was quoted as saying in AdWeek that she "'cannot see' a scenario unfolding where brands across the spectrum ignore spending resources on platforms that have come of age since the 2010 Winter Games."

This excellent story on TheNextWeb provides a list of 10 Brands that have committed to participating in the 'Socialympics:' From Facebook pages, to hashtags, to P&G's YouTube push with the "Moms" campaign mentioned above. This Q&A on MediaPost is also a worthy read on the subject, predicting that "Mobile Will Dominate Summer Olympics"

2. Logo Lockdown
The second trend is perhaps a less positive one for brands, and I would hazard to say is coming from the same source of inspiration as the first. With digital advertising and slick, participatory online campaigns capturing the consumer attention, advertisers who have always fared well in a more traditional space are undoubtedly nervous. What is the point of investing all that money if someone with a crafty hashtag can sneak in under the radar and make as big of an impact?

What am I talking about? London's ‘Brand Exclusion Zone’ and the fact that "To supplement existing law, the British government passed the London Olympics Games and Paralympic Games Act in 2006, to protect the London 2012 Games."

According to this story in The Guardian "A campaign by Nike called Make it Count, featuring Olympic athletes Mo Farah and Paula Radcliffe has proved an even greater success: a survey of Tweeters found that Nike (a non-sponsor) is the brand they most associated with the Games, instead of Adidas, which paid £100m for official rights."

The Wall Street Journal mentions that "Nike's Flyknit, a shoe that weighs just 5.6 ounces for a size nine and that will be worn by many top runners at the Olympics this summer, is due to hit retail shelves at the end of July and has generated some of the greatest buzz." But will the runners be allowed to wear these shoes within the Brand Exclusion Zone?

AdAge Global reports "To protect sponsors, a 35-day, one-kilometer Brand Exclusion Zone will be enforced around all Olympic venues, inside which no brands that compete with official sponsor brands can advertise. It's not just ads -- spectators trying to pay with the wrong credit card, will not be welcome. " It will be interesting to see if the exclusion is applied to athletes as well.

We're going to continue to aggregate coverage of these two trends on our related Pinterest board, but for the record? My bet is that the brands doing digital right will go home with this year's gold.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com
In this exclusive interview with Shopper Insights in Action’s Shopper TV—our official streamcast network — Vickie VanHurley, Ph.D., Packaging Design Supervisor at Meijer, discusses: - Research methodologies - Conventional notions of research - Shoppergraphics - Traditional research and its applications - And more! Watch this episode on the Shopper Channel and subscribe here!
ShopperTV: Vickie VanHurley, Meijer from Shopper Channel on Vimeo.  

Editor’s note: The Shopper Channel is produced by the 12th Annual Shopper Insights in Action conference, taking place July 18-20, 2012, in Chicago, Il.

Official Hashtag: #Shopper360

For more information, to view the 2012 agenda or to register now, visit www.ShopperInsightsEvent.com.
Mention code to save an additional 15% off the standard rates: SHOPPER12BLOG  

ABOUT THE INTERVIEWER Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Be our official Shopper Insights in Action 2012 Scribe!

We’re offering an exclusive all-access complimentary pass (a $3,995 value) to the Shopper Insights in Action Conference on July 18-20, 2012, in Chicago, Illinois!

We’re looking for an experienced blogger (preferably Wordpress-savvy) with an interest or background in shopper marketing to live blog at this year’s event and contribute several posts afterwards to www.myshopper360.com.

In return for your posts, you’ll be able to connect with legendary speakers and fellow attendees, attend the full 3-day program delivered by industry thought-leaders and corporate practitioners on the hottest actionable content areas of shopper insights. Note: Travel and expenses are not included.

How to apply:

To apply to be a guest blogger, simply send your name, title, company and a writing sample (a link to your blog posts is recommended) to vrusso@iirusa.com no later than Monday, July 9, 2012.

We will review your submissions and contact you directly with more details, if we decide you are a great match.

We are also seeking volunteers to help out onsite. Students welcome!

This opportunity doesn't come often and we encourage you to apply and join us at Shopper Insights in Action next month!
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There is still space available in our one hour complimentary Web Seminar tomorrow at 1pm EST. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Understanding How Key Customer Life Events Drive Brand Innovation
Tuesday, June 19, 2012, 1:00PM - 2:00PM Eastern Time

Presenter: Jim Whaley of Questback

Reserve your Webinar seat now at: https://cc.readytalk.com/r/7ck8vvrz74p8
Please mention your priority code: MWJ0021-Blog

Consumers are faced with brand decisions everyday - from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose sight of. But today, brands must understand key milestones and triggers in a customer's life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.

As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents "Understanding How Key Consumer Life Events Drive Brand Innovation."

During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today: 

•    Understanding key customer-event touchpoints;
•    Aligning marketing communications and your agency partners with new media realities;
•    Incorporating insights into business process; and
•    How to best share information with key stakeholders in your organization for decision support.

Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he'll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customers and their buying behaviors.

Title: Understanding How Key Customer Life Events Drive Brand Innovation
Speaker: Jim Whaley, Questback
Date: Tuesday, June 19, 2012
Time: 1:00 - 2:00 PM EDT

Register Now: https://cc.readytalk.com/r/7ar5uyjdr30s
After registering you will receive a confirmation email containing information about joining the web seminar.

We'll be live-tweeting from the webinar at hashtag #LifeEvents on our twitter account, please join us!
Keeping up with the pace of change can be exhausting. That said, it's critical in a world where what's next can be the difference between profit and extinction. To be curious about the future is one thing; to proactively engage in understanding the future is another. The desire to change, innovate and develop both individually and professionally is a constant challenge. What does it take to ignite the passion within and compete for the future?


Welcome to the 2012 World Future Trends Summit, (Formerly Future Trends) taking place October 15-17 in Miami – where global visionaries gather to uncover and implement the biggest trends that stand to have the greatest impact on the future of business. It is the only conference that offers a co-creative and practical hands on approach to trends, combining real world business cases, inspirational keynotes, and structured workshops – bringing you the best in content from around the world: US, Asia Pacific, Latin America and EMEA.

Here are some of the highlights from this year's program:

• A Whole New Format for a Whole New Event: Includes Business Cases, Global Keynotes and Workshops. Download the brochure to see full descriptions.

• Global Keynotes. High-level Keynotes hit the stage to talk about the newest worldwide trends, insights and innovations. Including: Joe Sabia, Digital Producer & Creative Consultant, Daniel Epstein, Founder, Unreasonable Institute, Tom De Blasis, Global Design Designer, Nike, Luciana Stein, Head of south & Central America, Trendwatching.com, Toffael Rashid, Regional Director, Planning, Leo Burnett Asia Pacific, Bas Verhart, Co-Founder and Executive Director, THNK - The Amsterdam School of Creative Leadership, Rob van den Dam, Global Telecommunications Industry Leader, IBM Institute for Business Value (IBV), Jonathan Ford, Creative Partners, Pearlfisher, David D. Burstein, Author, Fast Future: How the Millennials are Shaping Our World, Steven Van der Kruit, Creative Director & Visionary, Firmenich Perfumery, and Jaspar Roos, Chief Inspiration Officer, ABN AMRO. Download the brochure to see the full speaker list.

• Eleven Real World Business Cases. Corporate practitioners present realistic view of trends in action and reveal projects that worked, ones that didn't, and what was learned along the way.

• Six Workshops. Learn the fundamentals behind trend implementation and application. From Rapid Prototyping, to Scenario Testing and Trenz®Walk, you will learn the best in trend analysis and exploration.

• The Return of Trenz®Walk. Spotting trends isn't about finding that one next big thing; it's about observing change, what's new, what's the same, what hasn't changed over time, what has evolved, what has disappeared completely. As "cultural anthropologist", you will go on a voyage of discovery into the latest trends.
*Trenz®Walk is limited to 25 participants per session on a first come first serve basis.

• Global Focus. As the world becomes so interconnected and cultures collide, navigating the trend scene can become even more difficult. We've created a holistic format that offers an innovation and realistic approach to trends, incorporating content from around the world: US, Asia Pacific, Latin America and EMEA.

• Tangible Take-Aways to Bring Back to Senior Management. After each session, your team will work together to create a PowerPoint that will be immediately distributable to your colleagues when you leave the event.

Join us in reinventing the future. Register now as a reader of our blog with code FT12BLOG and save 15% off the standard rate. Visit our website to register.

The Future Trends Event Team

Follow us on Twitter: http://bit.ly/iwgurV
Become a fan on Facebook: http://on.fb.me/j1FMxK
Read or submit to our new Tumblr: http://worldfuturetrends.tumblr.com/
In association with Questback, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Understanding How Key Customer Life Events Drive Brand Innovation
Tuesday, June 19, 2012, 1:00PM - 2:00PM Eastern Time

Presenter: Jim Whaley of Questback

Reserve your Webinar seat now at: https://cc.readytalk.com/r/7ck8vvrz74p8
Please mention your priority code: MWJ0021-Blog

Consumers are faced with brand decisions everyday - from the browser they use when surfing the Internet, to their toothpaste choice and where they get gas. When did these brand choices begin? How early in the buying cycle did the consumer experience influence their purchase decision? This is a question we may lose sight of. But today, brands must understand key milestones and triggers in a customer's life (a baby shower, opening a checking account, or moving out on your own) to build a better brand promise. They must understand where and how customers get information and their experiences and how they use that information to make decisions about your brand.

As a result, leaders struggle with decisions about funding and prioritizing projects and new campaigns. It is critical now more than ever, that brands take a deeper look at their insights programs and marketing channels and how they manage them. Join Questback Vice President, Jim Whaley, as he presents "Understanding How Key Consumer Life Events Drive Brand Innovation."

During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today: 

•    Understanding key customer-event touchpoints;
•    Aligning marketing communications and your agency partners with new media realities;
•    Incorporating insights into business process; and
•    How to best share information with key stakeholders in your organization for decision support.

Jim will share what some of the biggest brands are doing to engage with customers and track customer experiences to gather insights for product, channel and brand innovation. And he'll wrap it up with some recommendations on what you can begin doing today to better understand the influences on your customers and their buying behaviors.

Title: Understanding How Key Customer Life Events Drive Brand Innovation
Speaker: Jim Whaley, Questback
Date: Tuesday, June 19, 2012
Time: 1:00 - 2:00 PM EDT

Register Now: https://cc.readytalk.com/r/7ar5uyjdr30s
After registering you will receive a confirmation email containing information about joining the web seminar.


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