How do you identify the biggest growth opportunities for your brand?
We've seen before at our PROOF: Market Research for Packaging Design tracks and events that traditional market research methodologies often fail to reflect what people actually do, so how do you as a marketer really understand what is happening with your brand?
Join Kirsten Zapiec, Senior Vice President, North America Brand & Communications Practice Lead at TNS for a complimentary webinar, "Winning the Brand Share Battle," next week to explore this topic
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities – and the best ways to deal with each of them.
Kirsten Zapiec leads TNS’s Brand and Communications practice in North America. Kirsten’s core focus is on identifying clients’ growth strategies through strong brand and communications practices.
Most of Kirsten’s 25 years of marketing research experience have been focused on brand and communications strategy and development on both the client and research agency sides of Market Research.
Kirsten was instrumental in developing the first diagnostically-focused, copy testing system that measures the emotive responses to advertising; providing valuable insights towards developing advertising that resonates with both the head and the heart of consumer. In recent years, she has been focused on the role that digital plays in brand and communications strategy. She went on to lead the development and commercialization of the first panel-based, digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on brands.
This webinar is part of IIR's ongoing "Insights Webinar Series," you can learn about the series and future offerings here.