To me: the holidays are a time to celebrate your family, be it biological or the larger family of professionals in the design, branding and marketing world that makes up the Fuse community. We're so looking forward to our 2013 conference where we'll be revealing a new, more inclusive FUSE. Hope to see all of you there in April 2013!

In the meantime, we're taking some unmediated time away from the computer to celebrate the season, please enjoy this round up of our top posts from 2012:

Defining the future of healthy eating

Fuse Speaker Spotlight: Author Maggie Macnab on Design By Nature

STFD on your comfort zone

Former Kraft Design Head Talks State of the Industry

Vince from Apple to Coca-Cola.

To submit guest posts or content ideas for 2013, you can contact me, Michelle LeBlanc, at

Happy holidays from the whole Fuse team!

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She is the voice of the Fuse conference on Facebook and Twitter.
Trend Hunter launched their Top 20 Trends for 2013 video this morning, and I was pleased to recognize many of the topics we've touched on here on the blog and at the Fuse conference included in the round-up. Are you incorporating immersive branding, "shoppertainment," or "fashionising" into your brand experience for 2013?

Why or why not?

Check out the video here for a the full list from

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing, she may be reached at
How do you identify the biggest growth opportunities for your brand?

We've seen before at our PROOF: Market Research for Packaging Design tracks and events that traditional market research methodologies often fail to reflect what people actually do, so how do you as a marketer really understand what is happening with your brand?

Join Kirsten Zapiec, Senior Vice President, North America Brand & Communications Practice Lead at TNS for a complimentary webinar, "Winning the Brand Share Battle," next week to explore this topic

Register here

Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities – and the best ways to deal with each of them.
Kirsten Zapiec leads TNS’s Brand and Communications practice in North America. Kirsten’s core focus is on identifying clients’ growth strategies through strong brand and communications practices.

Most of Kirsten’s 25 years of marketing research experience have been focused on brand and communications strategy and development on both the client and research agency sides of Market Research.

Kirsten was instrumental in developing the first diagnostically-focused, copy testing system that measures the emotive responses to advertising; providing valuable insights towards developing advertising that resonates with both the head and the heart of consumer. In recent years, she has been focused on the role that digital plays in brand and communications strategy. She went on to lead the development and commercialization of the first panel-based, digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on brands.

This webinar is part of IIR's ongoing "Insights Webinar Series," you can learn about the series and future offerings here.
We're on the verge of unveiling to Fuse 2013 program, but before we start looking forward, let's look back to one of our favorite presentations from Fuse 2012.

Jason Foster, Founder of Replenish was definitely one of the stand-out speakers of Fuse 2012. The session was mentioned in write ups by Ologie, Richard Shear of The Package Unseen blog, and Julie Anixter of Innovation Excellence in their respective write-ups of the event. Claire Storrow of Webb deVlam wrote:
"This is not the usual design “jewel” like the Apple lozenge motif which you see on all their products as a brand touchpoint. This is a touchpoint with something deeper and altogether more human behind it; one of those reminders to stop and pay attention."

We wanted to bring an insider view of the Fuse experience to this, our online "stage," so check out the full session by Foster here:
Jason Foster Session from IIR USA on Vimeo.

Looking to hear more from Jason Foster? He will also be appearing at the upcoming Front End of Innovation EMEA conference. 

To be updated as soon as the Fuse 2013 Program is available, opt-in for our email updates here

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing, she may be reached at

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