In our challenging economic times, consumer relationships with brands have changed. This change is relevant and present across all generations, including Millennials, as consumers seek a new balance.
So the question is: is your brand helping consumers reach their (perhaps new or different) goals?
Join us for an upcoming webinar: "Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand," on Wednesday, December 5, 2012 1:00 PM - 2:00 PM ET to explore this topic.
Presented by Erin Barber, Vice President, C+R Research and Mary McIlrath, Ph.D., Senior Vice President, C+R Research, the research to be discussed delved into multi-generational consumers' lives to
get a holistic understanding of what they're doing and how they feel
about their lives on a daily basis. C+R Research uncovered what brands are
currently helping them and what your brand could do to help consumers
reach their goals.
Register or learn more here.
Using a multi-pronged approach - in-depth online discussions, mobile and video ethnography, online chats, and online surveys - learn how C+R Research captured the latest balancing act and what it means for your brand.
Learn how you can:
Help sustain your consumer's household ecosystem
Keep your consumer’s eye on the big picture
Shift the focus to progress, not perfection
Win by understanding the new family team
Trade in the currency of time
This webinar is part of IIR's ongoing "Insights Webinar Series," you can learn about the series and future offerings here.