|Replenish, whose CEO Jason Foster encouraged us to |
"Just Wash The Spoon," is now available nationwide.
Volkswagen was able to encourage South African consumers to recycle a whole magazine by including a mailing label within the pages. AdWeek reports:
"Following the edible print ad and the test-drive print ad, here's a magazine insert from VW South Africa that embodies its green message—for the automaker's eco-friendly BlueMotion technology—by including a pre-paid mailing label you can use to send the magazine to a recycling plant."
With so many automakers struggling to reach the millennial marketplace, perhaps messaging like this could be the differentiator.
|'DryDye' Adidas shirts via Treehugger.com|
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at firstname.lastname@example.org