Can a better understanding of consumer insights lead to better brands?

Consumer insights continue to be a consistent foundation for marketing strategy, business innovation and product development decisions. And now, with the digital and social world giving way to a multitude of new methods to gain feedback and assess consumer attitudes and behaviors, how does this impact you - the USER of research and insights?

Find out what's in today's research toolbox, both new and traditional methods during Methodology Assessment: An End Users Guide to the Research Arsenal at The Market Research Event...for Non Research Leaders. Research leaders from TIAA-CREF, CVS Caremark, Microsoft and CitiGroup will share the definitions and differences between quantitative, qualitative and social listening.
For more information on this session and the rest of the event, download the full agenda.

The Market Research Event for Non Research Leaders is co-located with The Market Research Event, November 12-14, 2012 at the Boca Raton Resort & Club in Boca Raton, FL. With shared keynote sessions and receptions, this unique opportunity will not only empower your end users with hugely valuable knowledge, but will provide a great opportunity for you to strengthen your own working relationships with your team. As a reader of this blog, when you or non-market research colleagues register, you save 15% off the standard rate when you mention code NMRL12BLOG. If you have any questions about this year’s event, feel free to contact Jennifer Pereira.

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