There is still space available in our one hour complimentary Web Seminar tomorrow at 1pm EST. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.
Understanding How Key Customer Life Events Drive Brand Innovation
Tuesday, June 19, 2012, 1:00PM - 2:00PM Eastern Time
Presenter: Jim Whaley of Questback
Reserve your Webinar seat now at: https://cc.readytalk.com/r/7ck8vvrz74p8
Please mention your priority code: MWJ0021-Blog
are faced with brand decisions everyday - from the browser they use
when surfing the Internet, to their toothpaste choice and where they get
gas. When did these brand choices begin? How early in the buying cycle
did the consumer experience influence their purchase decision? This is a
question we may lose sight of. But today, brands must understand key
milestones and triggers in a customer's life (a baby shower, opening a
checking account, or moving out on your own) to build a better brand
promise. They must understand where and how customers get information
and their experiences and how they use that information to make
decisions about your brand.
As a result, leaders struggle with decisions about funding and
prioritizing projects and new campaigns. It is critical now more than
ever, that brands take a deeper look at their insights programs and
marketing channels and how they manage them. Join Questback Vice
President, Jim Whaley, as he presents "Understanding How Key Consumer
Life Events Drive Brand Innovation."
During this 1 hour complimentary web seminar, Jim will cover the challenges facing marketers today:
• Understanding key customer-event touchpoints;
• Aligning marketing communications and your agency partners with new media realities;
• Incorporating insights into business process; and
• How to best share information with key stakeholders in your organization for decision support.
Jim will share what some of the biggest brands are doing to engage with
customers and track customer experiences to gather insights for product,
channel and brand innovation. And he'll wrap it up with some
recommendations on what you can begin doing today to better understand
the influences on your customers and their buying behaviors.
Title: Understanding How Key Customer Life Events Drive Brand Innovation
Speaker: Jim Whaley, Questback
Date: Tuesday, June 19, 2012
Time: 1:00 - 2:00 PM EDT
Register Now: https://cc.readytalk.com/r/7ar5uyjdr30s
After registering you will receive a confirmation email containing information about joining the web seminar.
We'll be live-tweeting from the webinar at hashtag #LifeEvents on our twitter account, please join us!