Top 12 Reasons to Attend FUSE 2012

For the past 15 years, FUSE has been the industry's conference of choice for inspiration, information, and connections because of the smart, generous, and passionate people who make sure of it. The ideas and feedback of the industry have helped shape what is certain to be the best FUSE yet.

The relationship between design and brand has never been more profoundly important than it is right now. Come to FUSE and explore how and why. It's your opportunity to achieve more. Download the FUSE brochure to see the full agenda 

12 Reasons Why You Can't Miss FUSE 2012's Dimensions of Magical
1. Find out why collaboration among all design disciplines is the way of the future from Coca-Cola's Head of Design, Vince Voran.

 2. Jonah Lehrer, Author of How We Decide & Imagine, demonstrates that creativity is not a single "gift" possessed by the lucky few.

3. Design Leadership Symposium. These sessions showcase how you can be a more inspiring leader and more strategic partner to the business. Hear from Sterling Brands, Bayer Consumer Health, Citric Systems, Merck Global Creative Studios, Kraft Foods, and The Kaospilots.

4. Sheen Iyengar, Author, The Art of Choosing shines a bright light on the many different facets of choice, exposing it in all its mystery, complexity and compelling beauty.

5. World renowned digital storyteller Joe Sabia on telling stories that don't suck.

6. PROOF: Insights, Trends & Innovation comes back to FUSE as a symposium and includes case studies from: Mars, Stylus, IDEO, Pearlfisher, Dupius, Sherman Williams, and Puma Retail AG.

7. Full day workshop on creativity and innovation at the Art Institute of Chicago provides inspiration and learning.

8. FUSE 3D: Industrial & Structural Design. Translate brand connection through form - Justin Coble, Industrial Design Manager, Mars Chocolate North America talk about how Mars has driven brand connection in its seasonal business through form.

9. Look backwards and forwards at the same time to understand how to create identities that are both reassuringly familiar and delightfully new with David Turner, Designer & Co-founder, Turner Ducksworth

10. FUSE 4D: Digital Brands & Interactive Design. Discuss the challenges, benefits, and opportunities that are inherent in today's mobile/web/tablet relationship with Steve Mummolo, Creative executive, NFL Digital Media.

11. More opportunities to connect with your peers, including two off-site cocktail receptions sporsored by CIULLA ASSOC.

 12. "The FUSE conference fuels my passion for package design, and gives me the motivation, courage, and tools that I need to take design management to the next level in my company. I look forward to attending every year - not only for the engaging presentation - but for the networking and camaraderie it creates with fellow design leader within our industry. I can't wait to get there, and I am sorry to leave when it's over." - Amanda L. Bach, Sr. Package Designer, Nestle

2011 sold out, make sure to secure your spot for FUSE 2012 today. We're pleased to offer readers of the Next Big Design blog 15% off of registration for this year's conference. Register with code FUSE12BLOG today to secure your spot. 

Cheers, The Fuse: Design & Culture, Brand Identity & Packaging Team

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