Reposted from MyPBrand.com.

The Private Brand Movement conference in Chicago, September 19 – 21 is fast approaching, so over the next few weeks I will present a number of posts on the exciting roster of Keynote speakers. Our keynotes feature the most prolific minds on the topics that matter MOST: packaging trends, neuro-marketing, social consciousness, shopping behavior, next generation consumers, brand identity, culture and design. It’s a veritable “who’s who” in brand strategy, design and retail. This is a collection of thought leaders that will challenge you to greatness.

Monday, September 19, 2011 features a keynote address from Patrick Hanlon, Patrick is a top branding practitioner whose book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. He has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, GlobalShop, Institute for International Research, Urban Land Institute, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, New York University, Parsons School of Design, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and elsewhere. At THINKTOPIA, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and more.

He has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. And he has been a guest writer in Brandweek and Advertising Age.
As an executive creative director at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy, Hanlon worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM. His work is included in Absolut Book. His 2003 Super Bowl spot for H&R Block with Willie Nelson was a Top 10 spot in consumer polls. He has been a judge for the Clios and The Kelly Awards as well as other award shows. He wrote the introduction to How To Succeed In Advertising When All You Have Is Talent.

Patrick will present:
Something Wonderful Is About To Happen
We are engaged in one of the greatest change climates of all time. Not since the Renaissance, have we been faced with such overwhelming and overarching change in everything from technology, demographics, money, education, war as well as our attitudes towards sex, religion and ethics and more. This is changing our attitudes as a society, as a nation and as individuals. In order to meet these challenges, we must first face them as individuals. In this session, you will discover how these challenges head-on. In a fusion of current events, social media, biology, astronomy, Paris and even sainthood, each audience member will be challenged with a new perspective that will help them face the current climate, ethical, morass, changing, demographics, strained resources and more. But with incredible change and dilemma also come incredible opportunities. This is how social networks have the ability and challenge to create something truly unprecedented, transformational and extraordinary.
  • How to engage the future
  • Why personal development matters
  • Personal and professional transformation is not only possible but necessary
  • How to launch a path of positive societal and individual change.


For more from Private Brand Movement chair Christopher Durham visit mypbrand.com.

To learn more about the conference, visit the event website, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.

Doogie Horner at FUSE 2011, Part 1 from IIR USA on Vimeo.



Between now and the 2012 FUSE conference, we'll be releasing occasional video footage from our 2011 conference. Look for great information from our speakers such as Luke Williams from Frog Design and Ben Blumenfeld from Facebook.

First up, enjoy this Summer Friday with some light laughs care of speaker Doogie Horner. His session "Everything Explained Through Flowcharts," examined his book (available here) and some of the ways to think creatively while using charts. In this first segment, he introduces the premise behind his book and discusses making charts of the afterlife in various religions. You can view an interior sample of the book here.

Looking for more? Stay tuned for updates to our FUSE homepage.
Reposted from MyPrivateBrand.

Source: Fresh & Easy Buzz

Over the last year Pleasanton, California-based grocer Safeway has continuously evolved and grown their Private Brand portfolio including the quiet launch of Safeway Kitchens. To date the new brand appears to be positioned as a NBE line of fresh bread, rolls, hot dog and hamburger buns, english muffins, bagels and specialty breads. With more than 59 SKUs the brand is pervasive in the bread aisle.

Source: Fresh & Easy Buzz

The NBE positioning also allows Safeway’s new natural Private Brand Open Nature to occupy a distinctly natural, premium position alongside Safeway Kitchens. For Example: The 22-24 ounce bread varieties – Whole Wheat, Multi-Grain and Oats & Nuts, for example – are virtually identical to the Safeway Kitchens breads, except the Open Nature breads contain no high-fructose corn syrup and artificial additives, colorings and preservatives.

Source: Fresh & Easy Buzz

“Safeway Kitchens” SKUs

  • Safeway Kitchens English Muffins, 100% Whole Wheat 6/14 oz
  • Safeway Kitchens Bread, Very Low Sodium Multi-Grain 16 oz
  • Safeway Kitchens Bread, Texas Toast Enriched 22 oz
  • Safeway Kitchens Bread, French Toast 22 oz
  • Safeway Kitchens Bread, 100% Whole Wheat 22 oz
  • Safeway Kitchens Bread, Enriched White Sandwich 22 oz
  • Safeway Kitchens Bread, Enriched White 22 oz
  • Safeway Kitchens Bread, Wheat 22 oz
  • Safeway Kitchens Bread, Enriched Butter Top White 22 oz
  • Safeway Kitchens Bread, Butter Top Wheat 22 oz
  • Safeway Kitchens Bread, Crushed Wheat 22 oz
  • Safeway Kitchens English Muffins, Extra Crisp, 12 oz
  • Safeway Kitchens Hamburger Buns, Giant Wheat 8/18.5 oz
  • Safeway Kitchens Hamburger Buns, Enriched Giant 8/18.5 oz
  • Safeway Kitchens Hamburger Buns, Giant Sesame 8/18.5 oz
  • Safeway Kitchens Hamburger Buns, Potato 8/15 oz
  • Safeway Kitchens Hot Dog Buns, Potato 8/15 oz
  • Safeway Kitchens Hot Dog Buns, Enriched 8/11 oz
  • Safeway Kitchens Hamburger Buns, Enriched 8/11 oz
  • Safeway Kitchens Hamburger Buns, Enriched Giant 8/20 oz
  • Safeway Kitchens Hamburger Buns, Enriched 8/12 oz
  • Safeway Kitchens Hot Dog Buns, Enriched 8/12 oz
  • Safeway Kitchens Bagels, Plain Sliced 6/18 oz
  • Safeway Kitchens Bagels, Cinnamon Raisin Sliced 6/18 oz
  • Safeway Kitchens Bread, 12 Grain 24 oz
  • Safeway Kitchens Bread, 15 Grains Plus Omega 3 24 oz
  • Safeway Kitchens Bread, Healthy Grains 24 oz
  • Safeway Kitchens Hamburger Buns, Crushed Wheat 8/13 oz
  • Safeway Kitchens Hot Dog Buns, Crushed Wheat 8/12 oz
  • Safeway Kitchens Hamburger Buns, Enriched Sesame 8/20 oz
  • Safeway Kitchens Bread, Sourdough Sliced Square Loaf 24 oz
  • Safeway Kitchens Bread, Sourdough Sliced Long Loaf 24 oz
  • Safeway Kitchens Hot Dog Buns, Wheat 6/14 oz
  • Safeway Kitchens Bread, Cinnamon Raisin 16 oz
  • Safeway Kitchens Rolls, Brown & Serve Sourdough 8/13 oz
  • Safeway Kitchens Bread, Sandwich White 24 oz
  • Safeway Kitchens Bread, Sandwich Wheat 24 oz
  • Safeway Kitchens Hamburger Buns, Egg 8/12 oz
  • Safeway Kitchens Hot Dog Buns, Egg 8/12 oz
  • Safeway Kitchens English Muffins, Extra Crisp 10/20 oz
  • Safeway Kitchens English Muffins, Cinnamon Raisin 6/12 oz
  • Safeway Kitchens Hamburger Buns,Wheat, Premium 8/21 oz
  • Safeway Kitchens Bread, 100% Whole Wheat, Country 24 oz
  • Safeway Kitchens Bread, 8 Grain 24 oz
  • Safeway Kitchens English Muffins, Sourdough 6/12 oz
  • Safeway Kitchens Bread, Oats & Nuts 24 oz
  • Safeway Kitchens Bagels, Cinnamon Raisin 6/20 oz
  • Safeway Kitchens Bagels, Sliced Plain 6/20 oz
  • Safeway Kitchens Bread, Country Buttermilk 24 oz
  • Safeway Kitchens Bread, 100% Whole Wheat 16 oz
  • Safeway Kitchens Bread, Country Potato 24 oz
  • Safeway Kitchens Bread, Country Buttermilk Wheat 24 oz
  • Safeway Kitchens Bread, Sourdough 24 oz
  • Safeway Kitchens English Muffins, Honey Wheat Berry 6/12 oz
  • Safeway Kitchens Hamburger Buns, Potato 8/15 oz
  • Safeway Kitchens Hot Dog Buns, Potato 8/15 oz
  • Safeway Kitchens Hamburger Buns, Enriched Sesame 8/12 oz
  • Safeway Kitchens Bread, Enriched Split Top White 24 oz
  • Safeway Kitchens Bread, Split Top Wheat 24 oz

To learn more about Safeway and its Private Brands join me as I chair the Private Brand Movement conference in Chicago September 19 – 21 where Alex Petrov, Vice President, Consumer Brands, Safeway will present “Innovation: Translating The Private Label Business Model”

Creating and building proprietary brands that enhance a retailer’s competitive advantage has become an important strategic imperative. In this session hear how to unleash innovation to transform your Private Brand business.

For more from Private Brand Movement chair Christopher Durham visit mypbrand.com.

To learn more about the conference, visit the event website, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.


This September at The Private Brand Movement conference, Susan Sanderson, Director, Corporate Brand Management, The Kroger Company (pictured here) will participate in the panel “The Future Of Owned Brands Amidst Economic Revival” alongside Nancy Dumais, Director Of Branding And Design – Private Brands, Delhaize America and Eli Getson, SVP, GMM, Golfsmith.

Today, My Private Brand brings us a sneak peek inside Cincinnati-based grocer Kroger's recently redesigned premium edible private brand "Private Selection."

The internal brand video that you can view here illustrates the Brand personality and positioning for Private Selection. For example, the video narration includes statements like, "crafted with the romance of origin in mind" and "emotionally engaging, loyalty engendering, sales building."

What do you think? Does your brand produce internal videos of this nature to clarify brand strategy and positioning?

To hear a frank discussion of Kroger's private brand strategy, as well as the impact of mobile, direct to consumer, social media, retailer manufacturing and the future of national brands and store brands join us for “The Future Of Owned Brands Amidst Economic Revival” panel at The Private Brand Movement this September.

In this session, you’ll hear from a cross-selection of industry leaders on where they see private brands headed and how they’re adapting to the new world of consumers. Download the brochure to learn more and register for the Private Brand Movement here.

For more updates and Private Brand news, follow us on Twitter @Private_brand.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

As we recently shared, English grocer Waitrose is launching a new private label on June 30th. International design agency Pearlfisher has now announced that it has created the design strategy, brand identity, naming and design expression for Waitrose LOVE life.

My Private Brand has more information on the new design:

Pearlfisher Creative Director, Natalie Chung, comments, “Waitrose is an experience – an experience that is rooted in food but that goes well beyond food. The bright, bold packs and vibrancy of color reflect the variety, choice and nutritionally balanced offer and will also ensure stand out on shelf. The naming and design expression is also about bringing taste and vitality together to create an experience of freedom and pleasure.”

Waitrose Marketing Director, Rupert Thomas, comments, “Waitrose LOVE life gives people a new and unrestricted approach to eating a wide variety of the right thing. The new identity effectively works to indicate the nutritional value of the range and the design reflects its energy, vitality and positivity. We are thrilled with the work that Pearlfisher has done.”

The Pearlfisher team included: Creative Director: Natalie Chung, Pearlfisher; Creative Partner: Jonathan Ford, Pearlfisher; Strategy Director: Yael Alaton, Pearlfisher; Senior Designer: Poppy Stedman and Designer: Vicki Willatts



To learn more about the Waitrose/Pearlfisher partnership please join us for "“Design For Life – Creating A New Design Language For Health And Wellbeing In The Retail Sector” with Jonathan Ford, Creative Partner of Pearlfisher and Maggie Hodgetts, Head of Design at Waitrose at the Private Brand Movement conference in Chicago September 19 – 21.

Takeaways from this exclusive, ground-breaking presentation will include:

  • How a distinct personality and design language can make health and diet products exciting and create difference
  • How architecture, cohesive design and brand identity work to give life to the new Waitrose health and wellbeing offer
  • Future insights into the world of food and healthy convenience including analyzing cultural global shifts and tailoring to different markets

To learn more about the conference, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.
The Institute for International Research invites you to join us for two one hour complimentary Web Seminars on June 16th and 22.

First, in association with Citrix, join us for: Social Business: How to Create a Holistic Approach to Social Media

- Alex Beauchamp, Senior New Media Manager, Citrix Online

Thursday, June 16, 2011 1:00 - 2:00 PM EDT

Reserve your Webinar seat now

When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.

What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.

Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value.

In this webinar, you will learn how to:

Engage and monitor in the social space

Use reporting metrics, insights and advocates

Create social content and execute social campaigns

And more...

After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix

Next, in association with comScore, join us for: Winning the Battle for Consumer Attention in a Fragmented Media World

Wednesday, June 22nd, 2011 11:00 - 12:00 PM EST

- Gian Fulgoni, Executive Chairman & Co-Founder, comScore

- Frank Findley, VP, Research & Development, comScore ARS

Reserve your Webinar seat now.

Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.

This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.

After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by comScore.


Our favorite private branding resource, My Private Brand, recently called attention to several new Signature Collection private brand launches for Bath & Bodyworks. These designs were created by the New York City based boutique agency Established.

The new collections include shower gels, lotions, candles and fragrances like the new "Into The Wild" fragrance featured in the clip above. To view all the new designs, visit My Private Brand here.

To learn more about Bath & Body Works Private Brands, register for the annual Private Brand Movement conference in Chicago, September 19 – 21.

There, David K. Lyon, VP Brand Design, Bath & Body Works will present“Leveraging Trends To Build Brands: Treating Fragrance & Skincare Like Fashion.” This session will share Bath & Body Work’s approach to developing brand launches with an eye to fashion white space.

To learn more, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

Reposted from My Private Brand.

According to an article in the trade magazine Drug Store News: Royal Ahold banner Giant Food Stores is re-launching its Private Brands with a new look.

Giant and Martin’s Food Markets, also known as Giant-Carlisle, said it would introduce a new packaging design created by the brand and design firm Sterling Brands included more than 2,000 products that are planned to hit the shelves by the end of the year. The new design takes an iconic approach and eliminates the Stop & Shop and Giant-Landover names in favor of the multicolored turning leaf logo that was created for the other banners. Though at this time the two banners have no intention of changing their own names or logos.

Interestingly the move comes as both Delhaize and Supervalu have announced similar initiatives to optimize and consolidate their Private Brand portfolios.

“We are changing our packaging to this great new look for all of our Giant and Martin’s own brand products to signal that we have improved the quality of our products,” Giant VP sales and merchandising Jeff Beaulieu said. “More than 250,000 customers have tested the quality of our own brand of products, and hundreds of items have been reformulated to improve upon taste and quality as a result of this consumer feedback.”


Looking to hear more about Stop and Shop's private brand strategy?
Join us at the third annual Private Brand Movement conference in Chicago September 19 – 21. Thomas Becker, Director of Marketing, Own Brands, Stop & Shop will present “How Licensed And Exclusive Brands Play In The Portfolio.” In this session, you will explore how licensed and exclusive brands are working together to drive customer loyalty and find the right balance and the right mix.

To learn more, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.

Re-posted from My Private Brand.

The introduction of a new Private Brand of delicious and nutritionally balanced foods, Waitrose LOVE Life, is due to hit Waitrose stores beginning June 30th.

The line is the English grocer’s largest sub-brand launch since essential Waitrose, with over 270 products. In addition, the Waitrose LOVE Life logo will start to be further used on products and ingredients across the retailer’s entire offer, highlighting nutritional benefits to customers.

The range is designed to complement the basic grocery items in essential Waitrose and the more indulgent products from Duchy, Heston and Menu From Waitrose ranges. And it answers a demand from over half of Waitrose customers to help them include a wider range of whole food ingredients and avoid saturated fats in their diets.

Its launch will be supported with a quarterly magazine, recipe cards and a dedicated section on Waitrose.com, encouraging MyWaitrose members to share recipes and tips.

The innovative range has been developed with the expertise and knowledge of the Waitrose in-house nutritionists and the creativity and flair of their award-winning chefs. According to Waitrose nutritionist Dr Joanne Lunn, “We’re well aware that most of us eat too much saturated fat, salt and sugar but we rarely hear about the important nutrients that we’re not getting enough of.

“Variety is key to getting the balance right. Many of us get stuck in a food rut, eating similar types of food for breakfast, lunch and dinner. We need over 40 different kinds of vitamins and minerals every day for good health and no single food provides the correct mix of the important nutrients.”

The packaging and magazine design, which according to the English trade magazine Design Week was designed by the branding agency Pearlfisher, is a departure for Waitrose as it incorporates vibrant primary colors to symbolize that more color in the diet means more variety and thus more nutrition.

All products are developed with the quality and welfare standards you would expect from Waitrose – for example using only free-range egg.



To learn more about the evolving Private Brand strategies at Waitrose please join me in welcoming Maggie Hodgetts, Head of Design at Waitrose to the Private Brand Movement conference in Chicago September 19 – 21. This is a rare and exciting opportunity to learn more about Waitrose’s groundbreaking Private Brand portfolio firsthand.

To learn more, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.

At the 2011 FUSE conference we saw the debut of FUSE University, an educational partnership between FUSE and the School of Visual Arts (SVA). As part of that experience, SVA students interviewed FUSE attendees. Today we present one of those interviews.

Stephen Webster, Corporate Design Director of Brand Vision, MARY KAY, INC. Interviewed by: Jada Britto






JB. Stephen what brings you to FUSE and is this your first time attending one of their events?

SW. This is my second time to FUSE. I attended a FUSE conference about 4-5 years
ago in New York. I am back to get reinvigorated and refreshed in terms of ideas and
fresh thinking. Specifically I am here to hear about the Global Thinking panels such as
the Understanding Asia in Order to win presentation and Global Design strategies.
Those where some specific topics that brought me here, since I am in charge of a Global
Department. Also, some of the speakers looked very interesting - for just pure inspiration.

JB. Tell me a little about your role at Mary Kay, your process and strategy?
SW. My title at Mary Kay is Corporate Design Director of Brand Vision a more simple
way to explain it is I am the Global Design Director for the Global component of Mary
Kay. We are in 37 different markets around the world and I lead a team of writers,
creative directors, and a business operations team. We supply all the corporate creative
assets [which are all ʻtoolkitsʼ] to all 37 markets. The creative assets include developing
the main concepts and then the execution of photography, layouts, headlines, retouched
model and product images and webpageʼs. The tool kits are then delivered to each
individual market for them to make local adaptations and translations.
Like any large company and any large dept. we have our internal processes. We operate
much like a design agency, we have internal clients at Mary Kay and those internal
clients are basically business owners who come to us with assignments.
As to strategy, we have different levels of strategy at Mary Kay. Ultimately my
responsibility is to translate our companyʼs corporate business strategy into creative
strategy.

JB. What are some of your biggest challenges your are facing in the global market?
SW. Working in the Global arena for the last six or seven years has been the most
challenging and the most rewarding all at the same time. When your job is to support 37
different markets who are all completely unique - some very high-end markets like Korea
requiring the more high-scale marketing and packaging, compared to more moderate
markets like Mexico who are more cost conscious - it can be a real challenge pleasing
that diverse of a group. Developing a marketing and cultural understanding those
markets can be a challenge within itself, we try to travel as much as possible but it is
impossible to travel to all markets and sometime our smaller markets are the last to be
visited, such as Kazakhstan, Taiwan, and Moldova.
Developing trust is very important. It took quite a while to gain the trust of our Russian
market, ultimately the key was being consistent, constantly going over there and
delivering on what you promised you were going to deliver on. Eventually once we
earned their trust they have now become one of our greatest partners and
supporters.
The challenge in our Asia Pacific area was different, I would say it wasnʼt a trust issue
it was the need for speed. That market moves faster than the speed of light, and if
you cannot keep up then you have failed them.

JB. Can you talk about your global initiatives success, fails and takeaways?
SW. One success we had was when we launched our India market. We launched Mary
Kay India about two years ago and I felt that it was a success from a marketing
prospective in that it was one of the first times that a marketing team and the creative
team were able to go into that market first, before the opening. We were able to do the
research, gain the understanding of that market and build materials that were relevant to
that specific market. When the market opened, all the marketing materials were in place
and the Indian consultants and consumers instantly understood the Mary Kay brand, and
also felt that the brand understood them.
I think our greatest area of opportunity is with our Asia Pacific market. I am not sure I
would say we have had a ʻglobal failʼ so much as a need to better understand the market
and then adapt our process to match the cultural and business needs of that area of the
world. Specifically, remembering that ʻlove of luxuryʼ is reality in that area is something
we will keep in mind for future projects.

JB. How are you using social networking and what has been the response in your global markets?
SW. I would say we have spent the last year in a ʻbuilding the foundationʼ of digital and
social media. We currently have 16 Facebook pages around the world. We have a
Facebook page in Germany and have learned that Germans are one of the fastest
European markets to adopt Facebook - we definitely have a Facebook presence. We
have also experimented with a few APs, such as a ʻmessage in a bottleʼ that helped to
launch a new fragrance called ʻthinking of youʼ.
Another digital media component we have is our virtual makeover section on our
website. Itʼs is one of the leading ʻVMOʼsʼ in the beauty business. Itʼs easy to use, go to
the site, click on the link, upload your picture; you can do a whole makeover and then
post that to Facebook.
Being a direct selling company, social media does a have some challenges that have
caused us to move more carefully than other retail brands. That said, we are moving
forward and you can expect to see some very exciting new things from us in the next
year.

JB. Can you talk a little more about some things to lookout for in the future with Mary Kay?
SW. From a product perspective we will be filling out our skincare line more than it is
today- lots of exciting science related advances in skincare. We will also look at our
womenʼs market and make sure we have relevant skincare for the younger market as
well as women who are above 50. You will start to see more fun colors, fragrance related
products and more customization.
We will also be celebrating our 50th anniversary in a year and a half. This will be a big,
big initiative for my team and the company. We are currently developing a strategy and
vision for all the elements of this worldwide celebration.

JB. Stephen can you talk about how Mary Kay empowers woman?
SW. Actually, this is one of the main reasons I came to work for this company, and itʼs
why I have stayed 14 years. Empowering women really gets to the DNA of our brand.
The whole reason Mary Kay Ash started this company was to empower woman. Mary
Kay Ash grew up in the 30ʼs – 40ʼs as a single mother with 3 children. She was an
amazing people person and naturally was great at direct sales. However, as a women in
a male dominated business she kept hitting the ʻglass ceilingʼ and many times ended up
training men who would get promoted above her. Eventually she had enough and quit
her job to write a book on how woman could survive in the workplace. At the end of
writing the book she realized she hadnʼt written a book, but she had written a business
plan for a company. She borrowed $5,000 from her son and she started the company.
Today, Mary Kay Inc. works with those same core values itʼs our DNA. We are certainly
about selling products and helping women become more confident and beautiful on the
outside, but in addition itʼs seeing how the business opportunity can improve womenʼs
lives around the world that is the most rewarding to see.

JB. What advice would you give to someone starting out in this field?
SW. If I were to give one piece of advice to someone who is starting in the field of
commercial creative it would be to first be patient, but also be persistent. And more
importantly donʼt limit your thinking about what you might be able to accomplish and how
far this career can take you. Think big, even though the first few steps might seem small.

Stay in touch with FUSE University on Facebook.

Yesterday on My Private Brand this funny Walmart commercial was posted featuring a Canopy brand oven mitt along side name brand barbeque materials.

Walmart has also been making headlines for pursuing a new green packaging stategy with private brand products. The Forbes blog asked "Can Going Green Make Walmart Cool?"

What do you think of Walmart's private label strategy? Will a strong portfolio of private brands that can rival national labels and new "green" (and money saving) initiatives be enough to combat PR problems and a slow economy?

For a more in-depth view of the private brand world, join us Sept. 19-21 in Chicago for the Private Brand Movement. The full brochure is now available for download here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.
');
?orderby=published&alt=json-in-script&callback=mythumb\"><\/script>");

Most Popular