Wall Street pressures are at an all-time high and incremental isn’t cutting it. Stakeholders expect dramatic results. The buzzword du jour is “different”.

Where do you go to learn to think different… to be different… to deliver different?

Enter The Creative Leadership Academy (CLA), brought to you by the world’s largest business to business information company IIR, an Informa company. Some brands you might recognize are FEI, The Market Research Event, Shopper Insights in Action, and FUSE.

CLA is unique from anything else we do or anything else out there. It’s holistic in design and 100% engineered to be actionable. It is not a conference, it is not training, and it is not a commercial platform. There are no exhibition booths, no pay to speak vendor sessions, and no excuses. It is 100% driven by pure content and instructional education in play.

To ensure individual goals are achieved and personalized attention is afforded all academy participants will complete a LEAF creativity assessment in conjunction with our academy partner Binghamton University prior to attending. The onsite LEAF workshop will address your specific areas of growth and opportunity.

You will learn by hearing.

The syllabus starts with real world business cases that demonstrate creativity in practice and directly link back to business results.

You will believe by seeing.

Second, you engage with the world’s most passionate and provocative thinkers including Dan Pink and Jonah Lehrer. These provocateurs expand your mind and encourage a creative flow allowing for the creative process to begin. These sessions stimulate your thinking.

You will achieve by doing.

And third, YOU become a creator through hands on sessions run by qualified instructors including a flavor scientist, food stylist and storytelling expert.

Creativity isn’t restricted to any one industry or discipline. Creativity is the core competency every business leader needs to be able to solve problems in an increasingly complex world.

We believe that we’ve curated a sensorially balanced, rigorous experience that inspires, provokes, proves and DEVELOPS creative talent for ALL leaders – those who want to become creative and those wanting to become MORE creative.

In a world where creativity is a leadership requirement, it’s reassuring to know that Creativity can be taught. Enrollment limited to 150.

Click here to enroll.

View Full Syllabus.

Learn with us, join the community:




As part of IIR's ongoing marketing webinar series, we'd like to invite you to join us for for “Choosing a name with confidence using new research techniques” on Thursday, October 27, 2011 from 11:00 AM - 12:00 PM EDT

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/381109592
Use priority code MWS0043TwitterBlog when registering

Selecting the right name for your product or service is one of the most important decisions a company can make – yet many traditional naming research studies create more questions than confidence. Can we risk something abstract? Does your category call for a name that is literal? In addition, what does well in brainstorming or qualitative might not pass muster with a broader audience who may be rating a name purely on appeal. 

With this webinar, BuzzBack invites you to learn new techniques for naming. Through case studies, we'll demonstrate how you can integrate online qualitative techniques with scores and quantitative metrics to understand:
• what your name communicates and why
• visuals and imagery associated with the name
• emotional reactions elicited
• how memorable your name is 

Featured Speaker: Brendan Light, SVP, Research & Development, BuzzBack Market Research 

Plus, on Thursday, November 3rd, join IIR and Autonomy for “Understanding the Voice of the Customer: How to Effectively Gather and Leverage Customer Insight from Multiple Channels to Deliver a Superior Customer Experience”

Voice of the Customer is not just about surveys anymore. Customers are interacting with your brand through multiple channels including the website, retail store, contact center and even social media. You have to understand all of these multichannel interactions collectively to develop a complete Voice of the Customer.

Join us on this webcast and learn how you can easily gather and leverage data from all customer touchpoints to deliver a superior multichannel customer experience. Learn how you can easily:
• Collect real-time customer insight across channels
• Discover and act upon emerging customer trends
• Deliver a more personal and targeted customer experience
• Increase customer loyalty and reduce churn
Register here: https://cc.readytalk.com/r/dfkvlnr43efw

Then, on Tues, Nov 15, 2011 at 1:00 PM EST join us for ”Targeting: How to Effectively Reach the Unidentified 90% of Your Audience”

Targeting works. There is no question that by aligning content to known segments, marketers can dramatically increase conversion rates and maximize revenue. Unfortunately, only a small percentage of your overall audience is known. So how do you effectively reach the other 90% and boost your marketing revenue exponentially? Data offers a potential solution, but also adds a problem. More data doesn’t mean more insight. In fact, it can lead to more confusion. However, by developing a conceptual understanding of your data, you can use your marketing initiatives to generate truly actionable insights and create smarter segments for greater success.

Find out how to discover high value segments and the best way to optimize against these segments over time to maximize response. Learn how you can efficiently leverage insights from all your marketing channels to transform the effectiveness of your initiatives for the highest return on spend.
Mallika Chakravarti, Subject Matter Expert, Autonomy
Annie Weinberger, VP Marketing
Register here https://cc.readytalk.com/r/va5mqstr90z3

Ben Blumenfeld of Facebook at FUSE 2011 from IIR USA on Vimeo.

FUSE 2012 is in the works, but in the meantime, let's take a look back at some of the great moments of the 2011 event.

This year at FUSE, Ben Blumenfeld discussed the way designers at Facebook allow the company to be more impactful. We got a chance to chat with him quickly about his event experience and his thoughts on the future of design. Check out the video here for his thoughts, or head over to the FUSE homepage to see live footage from his session. You can also visit our FUSE channel on Vimeo to catch up on all our FUSE footage.

What are your predictions for the next 15 years? Share with us in the comments.

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