Top Brands in Retail Added to The Private Brand Movement

The Private Brand Movement is thrilled to welcome two top names in retail to the esteemed speaker line-up at next month’s event: Rick Rommel, SVP of Exclusive Brands & Global Sourcing for BEST BUY and Tim Milano, VP Own Brand and Global Sourcing, OFFICE DEPOT.

The Private Brand Movement is the only conference that addresses the private brand industry holistically, by bringing together some of the great minds in branding and retail today to share best practices and create the next generation of brands at retail .

Retailers from almost every retail channel will be in attendance including: Associated Food Stores, Bath & Body Works, Belk, Giant, Golfsmith International, Hannaford, Kroger, Michael’s Stores, Inc., Office Depot, OfficeMax, Petco Animal Supplies, RaceTrac Petroleum Incorporated, REI, Safeway, Sears, Staples, Target and Waitrose.

Rick Rommel’s keynote session is titled “Private Label Innovation: Not an Oxymoron. Really”
Private Label businesses are increasingly creating rather than following industry trends. And are doing so with innovative new products. Here’s how this happens in Best Buy’s consumer electronics industry.
• Culture and Creativity
• Innovative Product Anatomy
• A Formula for Success
More on Rick Rommel:
Rick Rommel is Senior Vice President and General Manager of the Exclusive Brands Business for Best Buy Co., Inc., a multinational retailer of technology and entertainment products and services. Rommel serves a key role in driving this growth business, which serves Best Buy and external customers in fourteen countries.

Rommel is known for his ability to incubate and grow business initiatives. Most recently, he led the New Business Customer Solutions Group, leveraging his internal and external partnerships to challenge current business model conventions and develop new long term growth opportunities. Before that he was vice president/general manager for Best Buy’s digital imaging business. Prior to Best Buy, Rommel was director of retail digital systems for Eastman Kodak. In this position, he oversaw Kodak’s global strategy for the company’s retail kiosk and photofinishing solution businesses.

Tim Milano’s session is titled "From Private Brand to Own Brand – A Consumer-Driven Approach"
The way consumers make their purchase decisions is undergoing a massive transformation. They are buying through multiple channels and are informed and influenced in more ways than ever before. Tim Milano will discuss how new consumer insights have helped change the way Office Depot positions their Own Brands. Tim will share how that strategy translates to product development, packaging and the way Own Brands are merchandised and communicated across channels.

With only 4 weeks to the event, space is limited. Register today.



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