Kroger Takes to The Web With

As reported on, Private Brand Movement featured company Kroger is promoting its new Private Label “Comforts”, a line of baby products, with a website that allows moms to share their words of wisdom with others.

Anchored by “Chief Comforts Mom” Paula Andruss, the site provides "a place where [moms] can share, support and learn from each other."

In addition to user generated content and blogs, the site also features coupons, promotions and information about Comfort brand products making this an interesting tool for incorporating the Comforts brand into mother's lifestyles. From the site you can also connect with the Comforts For Baby brand on social media sites such as Twitter and Facebook.

To read more about the site read the full post at

Or, to learn more about Kroger’s Private Brand initiatives register for the Private Brand Movement conference in Chicago September 19 – 21 where Susan Sanderson, Director, Corporate Brand Management, The Kroger Company will join Nancy Dumais, Director Of Branding And Design – Private Brands, Delhaize America and Eli Getson, SVP, GMM, Golfsmith in a panel discussion titled: The Future Of Owned Brands Amidst Economic Revival.

For more updates and Private Brand news, follow us on Twitter @Private_brand.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at



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