Flashback Friday: The Private Brand Pulse with Melissa Smith-Hazen, AHOLD USA


Leading up to the 2011 Private Brand Movement event, we're looking back at some of the Private Brand Pulse podcasts that we recorded in 2010.

In our first "Flashback Friday," enjoy an interview with Melissa Smith-Hazen with Ahold USA.

Melissa Smith-Hazen joined Ahold USA in 2004 as Director of Strategic Design. Her work has focused on Design Direction for private label brands including natural, premium and everyday product lines. Prior to working for Ahold, Melissa worked as a design consultant with various design firms including Fitch Inc., working with clients in consumer products, retail environments, financial services, manufacturing and business services. In this role Melissa led work that included corporate identity design, packaging, retail signage and collateral.

Listen to the 2010 Private Brand Pulse podcast with Melissa Smith-Hazen here. Or read a transcript of the podcast here.

Looking for more content on the changing face of private brands? Join us this September in Chicago for The Private Brand Movement.

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