Walmart Private Brand Strategy Surges Into Summer

Yesterday on My Private Brand this funny Walmart commercial was posted featuring a Canopy brand oven mitt along side name brand barbeque materials.

Walmart has also been making headlines for pursuing a new green packaging stategy with private brand products. The Forbes blog asked "Can Going Green Make Walmart Cool?"

What do you think of Walmart's private label strategy? Will a strong portfolio of private brands that can rival national labels and new "green" (and money saving) initiatives be enough to combat PR problems and a slow economy?

For a more in-depth view of the private brand world, join us Sept. 19-21 in Chicago for the Private Brand Movement. The full brochure is now available for download here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at



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