Bath & Body Works Goes Wild

Our favorite private branding resource, My Private Brand, recently called attention to several new Signature Collection private brand launches for Bath & Bodyworks. These designs were created by the New York City based boutique agency Established.

The new collections include shower gels, lotions, candles and fragrances like the new "Into The Wild" fragrance featured in the clip above. To view all the new designs, visit My Private Brand here.

To learn more about Bath & Body Works Private Brands, register for the annual Private Brand Movement conference in Chicago, September 19 – 21.

There, David K. Lyon, VP Brand Design, Bath & Body Works will present“Leveraging Trends To Build Brands: Treating Fragrance & Skincare Like Fashion.” This session will share Bath & Body Work’s approach to developing brand launches with an eye to fashion white space.

To learn more, download the brochure or follow us on Twitter @Private_brand

Register for the Private Brand Movement here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at


Alissa Bonds said...

These sound great. I am so getting them to celebrate the end of my bathroom remodeling nyc at home!


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