The Private Brand Movement: OFFICIAL CALL FOR PRESENTERS

The Private Brand Movement
Building Brands at Retail. Insights. Strategy. Design. In-Store
September 19-21, 2010 • Wyndham Hotel • Chicago, IL

OFFICIAL CALL FOR PRESENTERS

Submission Deadline: Friday, April 1, 20011



About the Event

From the producers of FUSE & Shopper Insights in Action, we present the 2nd annual Private Brand Movement, the first and only event to focus on the strategy of store brand design and development. New for 2011, we’re expanding the content to deliver the most comprehensive agenda on branding at retail covering everything you need from insight to creation to selling in-store.

With an unprecedented collection of client-side practitioner perspectives than any other event of its kind, it quickly became an industry choice, where retailers attend to focus on building branded portfolios that really connect with their distinct customer needs and brands attend to think differently about their retail partners and to seek new ways to collaborate in a more holistic business sense.

Presenter Qualifications

We are seeking retail and CPG practitioners - who work to deliver unique brands across any and all retail channels including C-store, club, dollar, pet, mass, apparel and grocery- who can share best practices in the form of real-world case studies, stories of what's worked and what hasn't.. We also encourage you to submit team presentations, where two members of cross-functional teams co-present.

The Audience

In 2010, this event attracted more than 150 senior-level executives from the world’s leading retail, brand and design firms, mostly director level and above with expertise in strategy, package design, strategic planning, customer experience, innovation, product development, marketing strategy, brand management, structural design, consumer insights, shopper insights, shopper marketing and design research. Industries included Retail, CPG, Durable Goods and Consumer Healthcare.

Suggested Topic Areas:
• Customer Insights
• Shopper Insights
• Strategy Development
• Design
• Product Development & Innovation
• Packaging
• Go to Market
• At Shelf & In Store
• Shopper Marketing
• Consumer Trends

** We are also happy to consider topics not listed here that you feel would add value and be appropriate for the audience.

Submission Guidelines


Those who wish to be considered for the PBM speaker faculty should send the following via email to Amanda Powers, Program Director at apowers@iirusa.com no later than April 1, 2011:

1. Benefit-oriented title of session
2. Summary of session along with three audience key takeaways (no more than 150 words)
3. Full contact details for speaker including name, title, company, email, phone and mail
4. Bio of proposed speaker (no more than 100 words)
5. Speaker headshot jpeg (optional)

If your submission is selected, portions of your bio and summary will be used to promote your participation. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board one month prior to the event.

Past Speakers from 2010

Maurice Markey, VP, Private Brands, SAM’S CLUB, Michael Ellgass, Senior Director, Grocery Marketing, WALMART, Annie Zipfel, Director of Owned Brands, TARGET, Kim Coovert, Brand Manager, Own Brand Food & Drug, KMART, Vassoula Vasiliou, Director of Creative Private Brand Development, OFFICE DEPOT, Nancy Cota, VP Innovation, Consumer Brands, SAFEWAY, Melissa Smith-Hazen, Director Strategic Design, Corporate Brands, AHOLD USA, Angie Hunter, Marketing Department, BLOOM/DELHAIZE AMERICA, Mary Rachide, DVP Private Brands, FAMILY DOLLAR STORES, Marcia Minter, VP Creative Director, L.L. BEAN, Moira Cullen, Senior Director, Global Design, THE HERSHEY CO., Kit Hughes. Art Director, PHILIPS

Speaker Benefits

Each speaker receives the following:
1. Free pass to the event including access to all pre-conference symposia and workshops
2. Continental breakfast and lunch
3. Admittance to exclusive speaker networking activities
4. Unique discount code entitling anyone who uses it to 20% off the standard conference rate

Attention to Vendors/Suppliers interested in participating in the event

This call is limited to client side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at the Private Brand Movement or have a presence at the event, contact Sarene Yablonsky, Business Development Manager at syablonsky@iirusa.com or via phone at 646.895.7474.

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