Extraordinary Experience #7: Cameron Diaz is eco-icky.

Authenticity matters: the planet will thank you.

I've picked on Cameron Diaz in our packaging book for attaching herself to the environmental movement. She gets a high rating from "who's who in green" but do we trust everything we read online? I don't even trust what I write online so I verify with a couple of other sources, which isn’t hard today. So, in five minutes of searching for more articles on Cameron I find, in her words, something from an interview with Playboy.

DIAZ: "Oh gosh, I can’t even count how many times I’ve gotten on a plane for love. It’s not unusual in this business; my lifestyle demands it. I’m always traveling for [whispers] ... You’ve got to go where it is."

I removed the word after [whisper] because this is a PG-13 blog.

Well, Diaz, your lifestyle demands it? Really? How many offsets do you have to buy to get on a plane countless times for what you whispered above? Maybe instead of offsetting that behavior you could curb that behavior? Put an environmentalist’s chastity belt on it Cameron and then you’ll be a bit more eco-authentic. Perhaps you could try riding your Schwinn for love instead.

Cameron Diaz is eco-icky.

Don't pretend to be a friend of the environmental moment and then do things like you allude to above. Because the environmental movement isn't a fad or a movement, it’s a requirement. You also can't just crash the party and pretend to be a friend; you have to behave differently when you show up. Cameron, are you willing to become "airplane celibate?" Or are you just doing this because you have to look like you care about something?

Come on, we want you at the party, on the bus, in the club, don’t get me wrong we need to believe you. You do have the sexy thing going, but you're a fake environmentalist. The planet doesn't need more fakes; it needs a reality check that doesn't bounce.

Finding yet another superstar brand that still isn’t being authentic is disappointing.

Aaron Keller
Managing Principal,



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