In the weeks leading up to FUSE 2011, we're going to be hearing from the speakers! This week we have Richelle Nassos of Me4Kids, who will be presenting "Packaging As Advertising: A MediBag Case Study," in the Brand Strategy Track on Tuesday, April 12, 2011. To learn more about FUSE, download the brochure here!
1. Tell us about a project you are working on or recently completed that you are proud of?
Our most recent accomplishment is the SMILEBUDDY – a dental hygiene kit for kids – Getting kids to enjoy the experience of keeping their teeth clean is anything but fun..so we wanted to put the FUN into keeping kids teeth clean, because our SMILE is for life!
2. Think ahead 5 years, what major changes for design do you see?
I don’t see a lot of major changes in design, we just did a huge overhaul and we are very happy with it. Time brings change, we understand that and as a manufacturer in the big box stores you have to keep up with the most recent trends, but we also want to affirm our brand and look so Moms are comfortable with our packaging and get used to seeing our touchy feely little characters that both Mom and child can relate to. We strongly feel that in our own little way that “small” is able to take on “Big” when you partner with the right retail buyers. Some of our loyal buyers have been somewhat of a “mentor” and we are grateful for that. We feel that design is getting more attention/focus from the C-suite, but it is also going beyond that to actually leveling the playing field. David and Goliath kind of stuff.
3. What inspired you to get in the field? What keeps you motivated?
My husband and I are inspired simply by making a difference, having a quality of life to be able to spend more time with our family and we love being our own boss. We stay motivated by our passion for LIFE and we draw energy from the Man upstairs!
4. What is one thing you’re excited about for this year’s Fuse?
We are so honored to share our story with others and let them know that dreams do come true and being the “underdog” isn’t so bad after all. FUSE is such a wonderful opportunity for us and we feel equally blessed that we were able to partner with an elite company such as FLOOD that understood our drive, focus and passion to still have that small family look in a BIG box world. I am also looking forward to hear the insight of one of your speakers, Olga DelaRoza of Procter & Gamble.
You can find Richelle at Me4Kidz.