DDM 2011 Speaker Spotlight - Mark Andeer, VP of Brand Strategy for OfficeMax

Mark Andeer
Vice President, Brand Strategy, Marketing
OfficeMax

Mark Andeer is the Vice President of Brand Strategy for OfficeMax where he oversees the company’s entire brand direction and manages the development, execution and measurement of OfficeMax’s branding initiatives in the United States and internationally.

During his career at OfficeMax, Mr. Andeer has been instrumental in developing award-winning campaigns including the viral holiday phenomenon “ElfYourself” and hidden camera “Penny Pranks” videos for back-to-school. In 2009, he helped reposition the OfficeMax brand to target women with more stylish, creative and affordable products, services and shopping experiences.

Prior to joining OfficeMax, he led the creative department as Creative Director of BBDO Minneapolis and supported brands such as Pontiac and Cadillac as Art Director for DMB&B. He has also held the positions of designer for MTV Networks, Art Director for WAMI Television, and Art Director for Lowe where he personally managed the Burger King Kid’s account with over $170 million in annual billings.

Here's an interesting article from Promo Magazine on Mark's involvement in the "Elf Yourself" viral campaign from OfficeMax.

Make sure not to miss Mark's session Work. Style. How Fashion and Design can Inspire the Workplace at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio courtesy of Channel Advisor
http://www.channeladvisor.com/catalyst/uk/speakers.html

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