We're taking some time off from our coverage of design to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of design in 2011!

Here are our top Next Big Design posts from 2010:
Phil Duncan, The Procter and Gamble Story #FUSE2010
A Conversation with Jon Denham, Kraft #FUSE2010
Jon Denham: Trust this guy, he's not a bum.

We wish you Happy Holidays!
Andrew Pek
Author
Stimulated

As indicated by articles in Business Week, The New York Times, Chicago Tribune and Redbook, Andrew is the creativity and innovation "habit-guru". A modern day nomad, Andrew has traveled all over the world helping executive leaders and organizations get unstuck and find their innovative vibe with companies such as Accenture, British Petroleum, Citi Group, General Mills, Kraft, The Limited and Pfizer. He co-authored the best selling book -- Stimulated! -- with Jeannine McGlade and dozens of articles and white papers on creativity, innovation and entrepreneurship.

In addition to being CEO of ivibe global, he serves as an adjunct faculty for Villanova University, Business School. He has made regular appearances on ABC, CBS, NBC, Fox and Friends and over 60 US radio stations. A wine aficionado, big thinker and perpetual energizer, Andrew lives in New York with his wife and children.

Also, if you haven't done so yet check out his first blog post on the Next Big Design blog. It's a must read!

Make sure not to miss Andrew's keynote session Enlightened Innovation: A Mind, Body and Soul Approach to Creativity and Adaptation at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio courtesy of Andrewpek.com
One of the biggest challenges facing organizations these days is translating IDEAS into INCOME. Most organizations (both large and small) are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that. Unfortunately, this is often where creativity and innovation meet a roadblock. Organizations, both large and small, don’t always know what to do with those ideas that are generated. They don’t know how to translate those ideas into income – into results and outcomes. They don’t know how to bridge the gap.

As a leader in a large organization, or as an entrepreneur/small business owner, your success lies in knowing how to close that gap. So, then, you ask, how exactly do I do that?

Here are a few suggestions and questions to get you started:

· First, define your challenge – the problem – you are trying to solve or need you are trying to meet. Be clear on the challenge and what success looks like, including a big goal that will compel you to make a change and inspire creative thinking and action.

· Then, check how you are going about the process of getting insights. Secondary research is important--statistics--about what people like or don’t like about your products/offerings. It is equally important to observe your clients, watch them in their natural environment, and spend time understanding them to come up with fresh, novel ideas with value.

· Check your idea generation processes. How are you generating ideas? How do you challenge those in your organization to come up with big, bold ideas – different from what your competition down the street comes up with? Remember to be aware of your beliefs that don’t serve you or limit you from taking risks.

· Once you’ve determined that your idea generation process is most effective, what system and tools do you have in place to capture those ideas, and vet them? As well as approve them and find sponsorship – that is, someone who is willing to go out on a limb and support the ideas?

· And finally, gain success and momentum by piloting or testing your ideas on a few or a limited population. Through some trial and error you will help to realize your success more quickly if you test (prototype) your ideas and then work out the kinks before a full-scale launch – our FREE guide can be downloaded at http://www.ivibeglobal.com/ to get more details and implementation tips.

© Copyright 2010 Andrew Pek and Jeannine McGlade. All rights reserved.
The Industrial Designers Society of America (IDSA) is accepting entries to its 2011 International Design Excellence Awards® (IDEA) program from designers, students and companies worldwide. For over 30 years, IDEA has recognized design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. The awards program honors new products that have been in distribution between Feb. 2009 and Feb. 2011. The Henry Ford will house the winners in its permanent collection. Enter today!

For complete contest information, visit their webpage:
http://bit.ly/fBxDQR
For 15 years, FUSE has invited and showcased extraordinary stories of courageous brand strategy, inspiring design, culture and trends. Three important things have and always will be the backbone of what FUSE was created to achieve: Stories. Lessons. Community.

Download the brochure now to see how these objectives are incorporated into the agenda:
http://bit.ly/gr3YaU

Exclusive stories you’ll hear at Fuse :
• We are the first to bring you the story of Giada De Laurentiis for Target. Joining us is Target's brand and design duo that brought this line to life, Fiona and Michelle.
• Weiden + Kennedy take the stage with the story of the "Man on A Horse" and how it catapulted a brand through social media alone.
• And 50+ additional lessons from the battlefield from top design and brand executives from today's most forward-thinking companies.

Register by December 10th to Lock in the Lowest Rate - $500 off the standard rate. Last year we sold out, so register early to secure your spot! As a Next Big Design blog reader, register by this Friday, December 10 & use priority code FUSE11Blog1 to Save $500 off the standard rate.

Register here:
http://bit.ly/gOFpqD
Ben Blumenfeld
Creative Lead
Facebook

Ben Blumenfeld is the communication design manager at Facebook. With more than 500 million active users, Facebook is fundamentally changing the way people share and communicate with each other. Blumenfeld’s team communicates Facebook’s brand and mission through product experience, web properties and offline channels. Prior to Facebook, Blumenfeld was a design director at Varien, where he helped build the company into one of the leading e-commerce firms in the world. He also worked as a designer at CBS, where he designed websites for such shows as CSI, Survivor and the Late Show with David Letterman.

Make sure not to miss Ben's keynote session Ship It: How you Can Use Facebook's Design Approach to Change the World at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

The editors of Graphic Design USA invite you to join the thousands of creative professionals who have been recognized by its national design competitions over four decades. The goal of these competitions is to focus attention on areas of growth and opportunity, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.

The American Package Design Awards is the fastest growing of these programs.

The reason is simple if profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. This annual competition celebrates well-designed graphics, of course, but more importantly the power of design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
Winners receive an embossed Certificate of Excellence for each piece selected and become eligible for reproduction in our American Package Design Awards Annual that will appear in March 2011 in print AND online on our popular website winners gallery.

Presented by Graphic Design USA
Sponsored by Neenah Paper

Entry Deadline: December 10, 2010
ENTER NOW!

CLICK HERE TO DOWNLOAD AN ENTRY FORM



QUESTIONS
212.696.4380
awards@gdusa.com
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