The Wall Street Journal reports that popular fast food resaturant, Quiznos will begin using "green" packaging for their food items. Patrons soon will be eating salads out of bowls made from sugarcane pulp and dabbing their mouths with napkins made from recycled materials.

Drinks will be served in wax-coated paper cups that break down more quickly in landfills and the hats and aprons staffers wear will be made from recycled soda-pop bottles.

According to the report, the move also could pay off by drawing new customers. A study by the National Restaurant Association stated that 62% of consumers said they're likely to choose a restaurant based on how environmentally friendly it is.

What other fast food retailers are embracing green packaging?

Learn more: Quiznos Embraces Green Packaging
Join us on Wednesday, April 14 in Chicago as we experience a full day creativity & innovation workshop at the Art Institute of Chicago!

Art-Work is an innovative breakthrough program developed by Catalyst Ranch and the Art Institute of Chicago, which provides inspiration and learning through a unique, arts-based approach for training through the experience of observing art. This day long professionally facilitated workshop will take place in the galleries of the Art Institute of Chicago and the inspiring spaces of Catalyst Ranch. It will be led by an Art Institute museum educator and corporate facilitator from Catalyst Ranch. Awaken your creativity and innovation skills through thought-provoking queries, discussions and activities regarding selected works of art. Using the visual experience of works of art, participants will:

  • Understand the creative process and how to access it
  • Become aware of new sources of creativity
  • Leverage diverse perspectives within creative/innovative teams
  • Learn skills for generating, evaluating and actualizing new ideas
  • Create a culture of Creativity and Innovation

This workshop is part of FUSE 2010.

I certainly understand protecting your brand, your logo and your image but in this case attorneys for Chrysler aren’t going after another car brand but Lake Mary High School in Seminole County Florida. The Lake Mary Ram’s logo is an exact lift of the Dodge Ram logo and are insisting that the school spend tens of thousands of dollars to phase out the logo from everything from the gym floor to school stationary. So the question is should be take this hard line even with a case like this where the offender isn’t even using it for commercial gains or is this the right call to protect their brand?

Nineteen advertising agencies including JWT, Ogilvy, BBDO and Saatchi in Belgium launched a virtual strike this week to try and change the number of agencies asked to pitch any piece of new business. This has been an increasing problem worldwide and it was most publicly exposed in the Zappos pitch last year that ballooned to over 100 agencies. For that pitch the agency Ignited used Google Analytics to calculated that Zappos viewed only five pages of its 25-page submission with an average page-view time of 14 seconds. This type of behavior should never happen and in the 1990’s the UAB and ACC developed a charter to define the rules for agency pitches and it was signed by all the big agencies. The virtual strike is being done to try and draw attention back to that document and get it back to being the rules of the road. The strike is being executed as a letter that is broken up into 19 pieces and displayed across the websites of the 19 different agencies. You can see the whole thing by starting here.
Join Fred Kleisner, President & CEO, Morgan Hotel Group on Friday, April 16 at 8:00am for the FUSE 2010 Day 3 Keynote, "The World Needs Interesting."

As the originator of the boutique hotel concept, Morgans has since been imitated. The challenge of growing demand for the luxury boutique segment at this moment in history can be seen as daunting but while luxury may have become a luxury, creativity remains a necessity.

To be discussed:
  • Morgan's legacy of daring, innovative design is legendary but design is no longer enough.
  • Morgan's delivers what is unpredictable, exciting and fashionable and provides services/amenities that cater to the guests's curious lifestyle and needs.
  • We can't be first again but we can still be leaders by maximizing every moment of our guests's travel by creating experiences for them, not just "stays."
Join us!

April 14-16
Trump International Hotel & Tower

Lisa Katayama of Boingboing reports today that design firm Nendo has created an innovative space for a Tokyo-based mental health clinic. The clinic reportedly boasts optical illusions, hidden openings in the wall and sliding bookshelves as doors.

Katayama via Nendo writes, 'Rather than getting patients back to a 'zero', a neutral starting place, the traditional model for mental health care, the clinic aims to provide patients with something extra: a further richness in their daily lives that they did not have before starting treatment. The interior design is an attempt to express this philosophy in space.'

What do you think?

Learn more: New Tokyo mental health clinic interior filled with optical illusions
In my last post, I looked at the move from lifestyle to living brands and referenced chef Jamie Oliver’s new lifestyle brand: Jme. Jme has changed and challenged the way people interact with lifestyle brands by not offering a two-dimensional and defined aesthetic. Instead, it offers a constantly evolving and growing collection of useful and lovely things, innovated and designed both by Jamie himself and by different designers all over the world. Jme is at the forefront of a new generation of brands that are bravely challenging existing paradigms to create new thoughts and expressions for brands – and redefine categories – as they move into the future. And it’s a fair assumption to make that, as part of their vision for the future, every brand owner wants to create the next all-important iconic brand.
Most icons were once challengers and most challengers want to be icons. The tipping point? Today’s challengers can become tomorrow’s icons by putting brand identity at the core of their communication.

We believe that what makes brands powerful is a big idea that can be constantly reinforced, explored, magnified and evolved . In our opinion a truly iconic brand never stops challenging because the reason people love it is because of what it stands for. It doesn’t attach itself to fashionable ‘issues’, it doesn’t challenge to look edgy – it challenges because it believes something very strongly and strongly represents this through its brand identity. Think Apple, Coca-Cola and Chanel.

Challengers have a clear purpose to bring about change and with design being the living embodiment of change this is where the opportunity lies for brands to move away from the norms and conventions that have defined the mood and climate for a long time and match visionary brand propositions with truly creative identities to show that we are living in a new age which truly has a new influence. Think Innocent, Dyson and Method.

The challenger challenge – know what you are challenging and challenge it...By design.

Jonathan Ford, Creative Partner Pearlfisher, will be presenting at the IIR’s annual FUSE event – FUSE: Reclaim The Future – with the Jamie Oliver team on 15 April 2010, Chicago
To find out more about Jamie Oliver and Jme, check out

You've probably seen the beginnings of Kraft's new packaging and advertising makeover. A quick visit to the dairy section will showcase Kraft cheese packaging that highlights natural, yet still affordable.

Emily Bryson York of discusses these changes in her article, "Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude," which we encourage you to check out. Bryson York writes, "it's a mission that brought a large Kraft contingent to Cannes last year and it begins at the top with CEO Irene Rosenfeld. "All the way from Irene, the marketing is important," said Dana Anderson, senior VP-marketing, noting "the [creative] bar is higher."

Spending has hovered around 7% of total sales, but media rates have fallen, and sales have grown to $42 billion in 2008 from $36 billion in 2007. Kraft reports full-year 2009 results next week.

What do you think of the move by Kraft to update? Will they be successful in keeping customers?

Learn more: "Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude"

Ketchup lovers-rejoice! Heinz is set to unveil its new single-serving ketchup packaging that allows for squeezing and dunking. Are we dreaming? Yahoo/AP report that the new ketchup pack, unveiled Thursday by H.J. Heinz Co., is shaped like a shallow cup. The top can be peeled back for dipping, or the end can be torn off for squeezing. It holds three times as much ketchup as a traditional packet.

Heinz is rolling out the new packs this fall at select fast-food restaurants nationwide. It will continue to sell the traditional packets.

Whether restaurants buy the new packets will depend on cost, experts say.

Now if we could get ketchup and mustard in one package we'd be all set.

What do you think of the design?
The "first moment of truth" at point of purchase often begins with the package itself. The power to communicate brand value and connect with consumers is critical to brand success. Find out what really matters to your consumers and how to integrate package design into your overall brand strategy. This means truly understanding the behaviors, trends and insights that stand to impact your brand, category and overall line of business. Learn first hand from leading practitioners who've been there and done it as they uncover real life examples that illustrate the power of insights to drive good decisions at PROOF: Market Research for Package Design.

An interesting fact - purchasing environments have significantly changed in the past year - with 37% of shoppers saying they will stick with the private label brands they chose during the recession1. How well do you know your post-recession shoppers?

The Evolution of Packaging & Purchasing Environments
Craig M. Vogel
University of Cincinnati

Using Social Media to Gain Insights for Packaging Innovation
Randolf Kosloski

...and so much more!

PROOF: Market Research for Package Design
Brochure Download
Register TODAY and SAVE!
The National Endowment for the Arts is soliciting submissions for its new logo "Art Works." On Monday, the N.E.A. and Rocco Landesman, its chairman, announced that they were seeking proposals for a new logo to represent the phrase “Art Works,” which Mr. Landesman has previously described as the agency’s “guiding mission.” In a statement Mr. Landesman said the logo, which will be used in print and online promotions, should represent the three meanings of the phrase: the creation of artists; the effect of art on audiences; and the contribution of artists to the economy. Proposals for the design must be submitted by email to the agency by 5 p.m. Eastern time on Feb. 26, and the selected proposal will receive a government grant of approximately $25,000.

Who’ll Design the New N.E.A. Logo? It Could Be You

For more information and submission guidelines, please click here.

Peter Clarke
Founder & CEO

CEO Peter Clarke is a visionary entrepreneur who founded Product Ventures 15 years ago as the ultimate strategic creative agency for the research, design and development of manufactured goods. His passion for excellence and dedication to helping shape products and packaging to enhance consumers' lives have garnered Clarke many prestigious awards and recognition in the media. As a sought-after expert, Peter Clarke has written numerous articles on packaging and is a frequent keynote speaker at leading conferences. He has also appeared on Fox Business News, CBS' "The Early Show" as well as many other news broadcasts discussing industry trends.

Join Peter as he presents, "Marine Drummer Sets The Creative Beat For Brands" at 9:10 am, Wednesday, April 14, 2010 @ FUSE 2010

Good design, like music, is the harmonization of elements to create beautiful results. My training in the United States Marine Corps Band Produced me with this early foundation of discipline, creative performance, demanding expectation and commitment to excellence that set the stage for my successful career in design.
  • Assembling an orchestra with the voices of the consumer, the creative talents of the designers and the precision of the engineers
  • Why creativity and discipline are thought to be at odds, are requirements for success
FUSE 2010

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