Carole Bilson
VP, Global Design
Pitney Bowes

As Vice President, Global Design & Usability and Technology Support Operations, Carole currently oversees two departments: The award-winning Global Design; and Usability and Technology Support Operations within Global Mailstream Engineering, at Pitney Bowes in Connecticut. The mission of her department is to deliver leading edge global design solutions that are easy to use.

Prior to PB, Carole worked at the Eastman Kodak Company in various product development and marketing management roles. Her most notable assignment was as Worldwide Marketing Manager to deliver the award-winning Picturemaker, the photo kiosk that now delivers over a billion dollars in revenue each year for Kodak.

Make sure not to miss Carole's keynote session Building an Agile & Adaptable Global Design Capability at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio courtesy of DMI
Tim Murray
Creative Director

Tim Murray leads the Creative Vision Group, an internal creative consultancy that finds the marketing white space for business categories and the Target masterbrand and recommends innovative ways to fill it. His team’s mission is to inspire internal marketers and agency partners to deliver unexpectedly brilliant creativity. In a previous role, Tim guided the development of the up & up commodities brand for Target. Before joining Target in 2004, Tim was a Creative Director for specialty retailers The Sharper Image and Smith & Hawken, and founded a marketing consultancy in San Francisco serving non-profit and .com startups. He holds a B.A. degree from Williams College.

Make sure not to miss Tim's keynote session Connecting the Value of Design with Your Business Objectives at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

In route to work this morning a nice young lady offered me a bag of goodies from Duane Reade. Inside the bag was a Dove chocolate bar, citrus flavor lip balm and a trial size Allergy Eye Relief drops. What impressed me the most was their magazine "The Duane Reader". It was hip and very trendy and was packed with unique information about New York City.

Almost every other page within this 24 page "newspaper" had a reference to a private label product. I liked the minimal design of the packaging and the overall branding message and how it ties into New York and the 50 years Duane Reade has been in business here. Plus they referenced many unique things to do in New York City which was very unique.

Just in time for Black Friday shopping and the holidays this private brand is doing it right. The prices are definitely less expensive and I expect many new yorkers to pay a visit to Duane Reade.

After doing a little digging it looks like multiple brands across 2,000 SKUs will be developed for their label called DR Delish!

As per

To give visual expression to the Duane Reade brand’s new positioning — New York Living Made Easy – Duane Reade has employed the creative services of CBX, a strategic branding consultancy headquartered in NYC.

First CBX provided input into Duane Reade’s private brand architecture, and designed its private label brand imagery and packaging systems. Then they helped revamp the loyalty card brand image and collateral material. To further establish direct communication with Duane Reade’s customer, CBX designed an edgy New York publication called the Duane Reader to help market and support all of their branding and product development efforts.

The private label brand portfolio was completely revamped along with the product mix to draw consumers into the store as well as enhance their ‘uniquely New York’ and value messages. Multiple brands across 2,000 SKUs were developed.

Duane Reade’s and New Yorks CBX collaborated on multiple fronts to help strengthen their DR's relationship with customers, according to the CBX press release announcing the project.

Overall I think this goodie bag was a nice touch and I LOVED the Dove chocolate and I will stop in to see all the unique products in your new private brand!
Patrick M. Baird

Currently, Patrick Baird is pursuing a Doctor of Business Administration degree, and working professionally as a creative at Apple and a professor of graphic design and fashion marketing and management at The Art Institute of California-Sunnyvale.

Prior to relocating to California in 2009, Patrick was previously the Creative Services Manager for Hill & Knowlton New York. Patrick has extensive digital imaging and production experience and specializes in print, video, presentation, branding, and interactive design.

At Hill & Knowlton Patrick worked in both a strategic capacity to help clients develop creative solutions to drive results, and as a design resource to help produce impactful branded materials for clients.

Patrick previously worked for an international luxury furniture company where he was responsible for producing and directing photo shoots, forecasting colors and fabrics for luxury linen collections, catalog production, and e-commerce development. His efforts were dedicated to advertising and marketing projects including the coordination of press events, sales promotions, product launches, showroom design, and creating print and web collateral materials for both consumers and industry professionals.

Make sure not to miss Patrick's keynote session Design Leadership: The Power to Impact Business & Society at Destination Design Management 2011 in San Francisco, California February 7-9, 2011. Hope to see you all there!

Bio Courtesy of

Today I spent a good amount of time inside twitter and on blogs following the great market research information from The Market Research Event. I've been watching the #TRME event stream on twitter and various blogs and digesting a huge amount of information. I wanted to cover a few things I learned in the twitter stream today about Facebook.

1) 65% of 500M users come back every day - Facebook

** Wow - that is a huge number of people coming back day in and day out. Truely impressive.

2) Response rates are 100s of times higher than to off-site surveys - Facebook

** Doing research via Fb might be the easiest way afterall. Build a fan page or a group and use them as a focus group or to bounce ideas of them.

3) Data - FB already has information on its users and does not have to ask standard and boring demographics. FB can also present the demographics with confident reliability because the users are incentivized to be honest about themselves when relating to their friends as well as your questions. Data can be cut in many interesting ways.

** So are you using facebook to talk about your next big design? Or your brand or product? You should be... The numbers above are HUGE factors swaying me in favor of using Fb more and more.

Read the whole article The Market Research Event Blog by Bill Weylock

Follow the twitter chatter with #TMRE ----- I'm starting to like you more and more.

1) Embedded media - This allows me to view Youtube videos, photos and more without leaving the interface - brilliant!

2) Timeline, Mentions, ReTweets, Searches and Lists all in AJAX format with one click access. Love it too.

3) Suggestions of who to follow - with one click there are suggestions on who I should be following based on ( Artificial Intelligence? ) or some other twitter formula. This is an awesome feature especially when looking to engage/connect with others who share common interests.

These 3 new features alone have me using the twitter interface a little more these days.

As with traditional retail design and development - Twitter has evolved based on user input and feedback. If something is not working it has to evolve and change direction to continue it's appeal to the masses and Twitter is doing a great job. Bravo

So, what do you think about twitter's new design? Love it or hate it?


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