The Private Brand Movement Continues with Sam’s & Ahold

The Private Brand Movement Conference continues with an exciting couple of days from the worlds largest retailers. Kmart, Target and Walmart all presented their groundbreaking Private Brand work and the crowd responded with lively conversations around each. I will post more on the events as time permits, in the meantime here are a few snapshots from the groundbreaking conference.

The Power of Articulating Your Brand Promise was presented by Matt Biespiel, Senior Director, Global Brand Strategy, MCDONALD'S CORPORATION

Stephen Gates the Senior Creative Director, STARWOOD HOTELS & RESORTS presents a lively discussion on, Transforming a Design Team into a Brand-Building Design Force

Design & Packaging Roundtable: Stepping Out of Brand Name Shadows

Panelists included:
Maurice D. Markey, Vice President, Private Brands, SAM’S CLUB, WALMART STORES, INC.
Melissa Smith-Hazen, Director, Strategic Design, Corporate Brands, AHOLD USA

Moderated by Felicia Rogers, Executive Vice President, DECISION ANALYST

This post was brought to you courtesy of Christopher Durham, President & Blogger-in-Chief, My Private Brand. Christopher is The Private Brand Movement 2010 Conference Chairman.



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