How National Brands & Store Brands are Winning at Retail

Calling All Retailers & National Brands.... This is one event you cannot afford to miss. The Private Brand Movement brings you the latest case study presentations to provide real stories of how key players are achieving resounding success standing out at retail.

"It's not about brands vs. retailers.
It's about working together to help the retailer stand out from their competition."
-Christopher Durham, Blogger in Chief, My Private Brand

Retailer Perspective
Modernizing a Brand Image: Strategizing and Designing the Path to Success
- Kim E. Coovert, Brand Manager, Own Brands Food and Drug, SEARS HOLDING
In this session, you will travel along Kmart's journey towards a complete rebranding effort in their Pantry and Drugstore. You'll learn how they are developing branding strategies, exiting a current brand, launching a new brand, updating product assortment and redesigning packaging. These actions along with a newly created own brand focus and marketing strategy are all designed to align with the needs of their core consumers. The key lesson is that it's never too late to leverage your strengths and modernize your brand.

National Brand Perspective
Package Redesign with Your Retailer in Mind
- Kit Hughes, Art Director, PHILIPS
Ultimately the goal of brands is to sell more and help their retail partners sell more. In this session, you'll hear how Philips has worked with Best Buy to redesign their packaging. Learn how Philips forged a distinct partnership with their retailer by understanding their retail strategy as well as their unique customer base to drive the redesign package strategy.

Download the brochure to see the agenda.

Private brand isn't a trend. Join your industry peers to share, learn, debate and co-create the future of private brands at retail. Register today to secure your spot.

We look forward to seeing you there.

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