Are traditional grocers losing the private label battle?

Packaged Facts has released a new report that claims non-traditional retailers like Whole Foods and Trader Joe's may be winning in private brand. According to, the report reveals that traditional supermarkets and grocery stores are losing private label market share to alternative stores, with compound annual growth rate (CAGR) among traditional food and beverage retailers a modest four percent between 2005 and 2009. This contrasts sharply with the growth of private label sales at specialty food stores Whole Foods and Trader Joe's, which grew at a CAGR of 14 percent during the same period. Supercenters Walmart and Target realized CAGR of nine percent, and warehouse stores, such as Costco and Sam's Club, grew at a CAGR of six percent.

What strategies must traditional grocers take in order to win with private brands and private label? Find out at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago. Join Meijer, Safeway, AHOLD USA and more they showcase real-world case studies about customer-centric brand strategy and models for collaboration, transformation and innovation. Download the brochure and register today!



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