Re-branding Salt: Alton Brown and Salt 101

As health officials warn that salt is to blame for the increase in American obesity epidemic, foodies are taking a stand for the delicious compound, most notably Alton Brown. Teaming up with Diamond Crystal, the celebrity chef has launched Salt 101, a nouveau-1960s flashy take on salt education. While exploring the website, visitors are invited to join Brown in the kitchen to learn how to properly use salt then take a trip to the salt laboratory.

This isn't the first education on salt to hit the market, Mark Kurlansky's Salt: A World History proved a historical background for the substance. Brown's entrance into the salt education world seems a bit more entertaining and less fact - it's joining the salt club. Pro salt!

As brand managers, marketers and creative pros - what do you make of this salt comeback? Will we see a Fat 101 and High Fructose Corn Syrup 101 in the future?


With thanks to Stephen Gates for the tip!

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