This isn't the first education on salt to hit the market, Mark Kurlansky's Salt: A World History proved a historical background for the substance. Brown's entrance into the salt education world seems a bit more entertaining and less fact - it's joining the salt club. Pro salt!
As brand managers, marketers and creative pros - what do you make of this salt comeback? Will we see a Fat 101 and High Fructose Corn Syrup 101 in the future?
With thanks to Stephen Gates for the tip!