It’s all about bringing humanity back to air travel with JetBlue. Most people want TV, legroom and unlimited brand name snacks with a full can (yes!) of soda. Although other airlines are taking drastic measures to cut costs; JetBlue evolves, believing that it’s imperative that they keep the customers human. To increase profitability; JetBlue invites customers to upgrade their experience to an even better flight and an even better way to get from point A to point B. In 2008, JetBlue introduced Terminal 5 in New York City’s JFK airport that offered healthy foods, visually stunning grandstands and a comfortable space to wait for their next flight.
At their 10 year anniversary, JetBlue is looking forward by following three rules:
2. Be Curious
3. Keep it Simple
JetBlue’s five brand values of Nice, Fresh, Smart, Stylish and Witty
Surprising to you?
To mark their 10 year anniversary, JetBlue decided to unveil a new tail design – from spelling out the word “ten” to using the Roman numeral for 10 – “X” and the team came up with a fresh, innovative pattern that departed from JetBlue’s traditional blue color and brought in orange – in a big broad way.
Be on the lookout for JetBlue's new website updates - super secret for now. Also, JetBlue's new enhancements will help customers get what they want when they travel - while staying true to JetBlue's core DNA.