Celebrate Packaging #FUSE2010

Stanley Hainsworth, Chairman and Chief Creative Officer, TETHER, INC. shares with us beautiful representations of innovative, vintage and fresh packaging happening now. Hainsworth offers that its the packaging that promotes a solid relationship between a consumer and a brand, it's not just function.

Guiding us through different packaging personas, we're able to see packaging from different sets of eyes - those who design for style over substance, those who work for substance and style to coexist simply. Another persona is that of a thoughtful, smart and look for play and simplicity. Charismatic designs are eye catching, perhaps asymmetrical, fun and perhaps bold with a simplistic modern flair. What's your persona?



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