Stanley Hainsworth, Chairman and Chief Creative Officer, TETHER, INC. shares with us beautiful representations of innovative, vintage and fresh packaging happening now. Hainsworth offers that its the packaging that promotes a solid relationship between a consumer and a brand, it's not just function.
Guiding us through different packaging personas, we're able to see packaging from different sets of eyes - those who design for style over substance, those who work for substance and style to coexist simply. Another persona is that of a thoughtful, smart and look for play and simplicity. Charismatic designs are eye catching, perhaps asymmetrical, fun and perhaps bold with a simplistic modern flair. What's your persona?