As the originator of the boutique hotel concept, Morgans has since been imitated. The challenge of growing demand for the luxury boutique segment at this moment in history can be seen as daunting but while luxury may have become a luxury, creativity remains a necessity.
To be discussed:
- Morgan's legacy of daring, innovative design is legendary but design is no longer enough.
- Morgan's delivers what is unpredictable, exciting and fashionable and provides services/amenities that cater to the guests's curious lifestyle and needs.
- We can't be first again but we can still be leaders by maximizing every moment of our guests's travel by creating experiences for them, not just "stays."
Trump International Hotel & Tower